Douglas Cross Email & Phone Number

Saint Paul, Mn, Us

Sales, marketing, and executive leadership consultant working with companies interested in accelerating profitable sales and share growth in addition to developing their employees leadership skills. Mathnasium:  Created sales & marketing initiative that increased profitable sales across franchise owner's centers.  Increased enrollment +35%, average contract value +30%, and avg. contract length 35% vs. year ago. Developed and implemented Leadership training for center Directors.Executive Coaching: Created executive coaching process and engaged cross-functional leaders for one on one coaching based on their goals, needs, and areas they want to be known as “Best in Class”. Initiated and implemented specific coaching program for individual contributors and executive leaders. Please contact me if you want to drive profitable, sustainable sales growth and develop your leadership team!E-mail: Douglas.H.Cross@gmail.com Cell: 952-529-1830

Marlton, New Jersey, Us

Creating customized, turn-key and profitable reverse logistics solutions for the complex business challenges of excess, aging, damaged, and discontinued products. Developing strong, indispensable business partnerships built on trust, collaboration, and exceeding expectations with outstanding excellence.Working with companies of all sizes to optimize the value of their brand portfolio with various options from the basics to the fully integrated "we've got this" solution!We are the one-stop solution for businesses complex, highly regulated, reverse logistic problems!

Kuala Lumpur, Wilayah Persekutuan, My

Developed and led the Customer Strategy and Implementation to launch the UK's #1 weight loss supplement in North America (US and Canada) for InQpharm LLC (a Zaluvida subsidiary). Created channel, market, and regional shopper marketing strategy and tactics for retailers, pharmacists, and healthcare professionals. Collaborated with logistics to create inventory visibility from the manufacturing plant to the shopper that reduced retail out-of-stocks and identified high theft stores.Specifically:1. Developed targeted regional strategy/tactics based on demographics, obesity and diabetes rate.2. Created the strategy and tactics to acquire new shoppers and increase shopper repeat purchases.3. Designed shopper marketing "weight-loss support buddy" value proposition for shoppers to buy 2 - one for them and one for their friend. 4. Developed e-commerce strategy to build retailers' online sales that included marketing tactics to generate repeat purchases.5. Initiated a Pharmacist and Healthcare Professional educational campaign on the clinical research, science, and benefits of I-Remove.

Cedar Rapids, Iowa, Us

Created the category, shopper insights, and marketing strategy and tactics for the convenience channel retailers. Expanded the capabilities, improved the resource integration and acquired data needed to identify opportunities and improve marketing efficiencies. Presented and shared the value-added capabilities with convenience channel retailers to gain exclusivity as their distributor for all HBC products. 1. Accountable and delivered $180MM in sales across the fragmented Convenience Channel.2. Developed Customer Engagement Strategy that resulted in an 82+% increase in strategic partnerships.3. Created multi-level category management customer initiative strategy based on retailer capabilities and shoppers.4. Developed sales and profit growth strategy for Retail Partners that increased category sales an average of +16% and with an average profit increase of +23% vs. non-partner Retailer sales and profit growth of 6% and 5% respectively.5. Coached, developed, and mentored category management team. Positioned and promoted personnel to into greater organizational leadership roles.6. Negotiated 3rd Party contracts that resulted in a 15% reduction in expenditures and a 5% increase in data and services.7. Leveraged retailer sales and profit guarantees to acquire new customers and influence sales growth strategy.8. Created and implemented the Alcon Sales Distribution strategy that added 17k points of distribution (+12%) in 4 months and delivered a 34% unit sales growth vs. prior year.

Parsippany, New Jersey, Us

Created and implemented the Customer Engagement Strategy for the National Team which increased strategic partnerships and captaincies by 35%. Leveraged capabilities and insights with Target and was awarded the frozen food category captainship. Managed, coached, and developed the field based Category Management Team for the National Accounts that resulted in creating Indispensable Business Partnerships with retailers. Implemented the "Consultant Mentality" that created trust with customers and improved ability to influence sales growth strategy. Outstanding ability to create strong partnerships through mutual goal alignment that enables best in class joint business planning and strategy development.Increased shopper loyalty to brands and retailers by turning insights into actions and developing specific shopper strategy based on retailer's customers.Created category management initiative training overview for sales and internal cross-functional teams to understand the category management value proposition.

Chicago, Illinois, Us

Developed, coached, and managed the National Account Category Management Team that led to a 400% increase in strategic partnerships and category captaincies. Collaborated with retailers to create sustainable, profitable, sales and share growth based on shopper segmentation. Developed and implemented creative solutions to complex business challenges to increase shopper conversion, drive shopper loyalty, and increase shopper purchases. Partnered with National Retailers on Shopper Segmentation Strategy development to engage their most valuable shoppers and enhance their shopping experience. Developed Millennial, Familes-on-the-Go and SNAP Shoppers strategy, in addition to other award winning shopper marketing initiatives.

New York, New York, Us

Led the category and shopper insights strategy for Pfizer's top Drug customer. Awarded lead partner status for long-term front-end growth strategy for Respiratory, Pain Management, and Nutritional Categories.Developed and implemented creative solutions to complex business challenges based on ExtraCare loyalty card analysis, shopper segmentation, and emerging shopper needs. Partnered with CVS Senior Leadership to create short and long term sales and share growth initiatives.

New York, New York, Us

Managed National Food and Wholesale Customer Operations team in Richmond, VA. Managed both customer service team and replenishment personnel on Costco and Kroger.Responsible for driving savings and improving customer scorecards for on time delivery and reduction in deductions.

New York, New York, Us

Lead the Category and Shopper Insights team for the Food Class of Trade. Worked closely with Kroger, Safeway, Publix, Albertsons, SuperValu, HEB, Ahold, and other food retailers to develop their Cough/Cold, Pain Management, and Nutritional Supplements strategy.Created the "ACE Category Management Training Initiative" to standardize the organization's category management skills and capabilities. Collaborated with the training department to train new hires on the category management process to deliver best in class analytics and insights.

Arlington, Virginia, Us

Responsible for the B2B "for profit" communication tool for the National Association of Chain Drug Stores. NACDS wanted to link all manufacturers with their retailers, so we developed this B2B website as a targeted, confidential information exchange site. ChainDrugStore.net eventually was sold to DrugStore News and has been successful in the B2B Pharmacy space.

Developed customer loyalty programs and invented "Deal of the Day" which was a 1 day sale of an item at a greatly reduced price which drove web hits and purchases. The company was going to be purchased by a major health care organization until the dot-com bubble burst.

Dublin, Oh, Us

Developed the Diabetes Center initiative and the Wellness Center. Engaged with Invacare on a custom Home Health Care program specifically for Cardinal.

New Brunswick, Nj, Us

Created the Category Management Department for LifeScan, a Division of Johnson & Johnson. LifeScan recognized the importance of creating and implementing Category Management in the Diabetes Care Category. I led the initiative to create, develop, and implement category management best practices for the Diabetes category across all U.S. Retailers.I developed the comprehensive category management program that incorporated both retail and pharmacy (managed care/formulary sales through the pharmacy department) sales. Analyzed regional and national managed care formularies, identified if they were sole (only 1 company's meter/test strips were covered), dual (2 Company's meters/strips covered), or open (all meters and test strips are covered), and the percent of sales managed care was vs. total sales. Leveraging both Pharmacy and Retail sales insights enabled LifeScan to partner with Retailers to optimize their assortment tailored to their managed care and customer needs.

Bachelor Of Science - Bs, Marketing & Management

Master Certificate Business Management And Advanced Management Strategy