Co-Lead 80 person Revenue+Brand group responsible for Corporate Partnerships, Ticket Sales & Service, Hospitality Sales & Service, and customer-facing marketing functions including Brand & Creative, Digital Experience, Content Production, Event Production, Fan Engagement, Fan Development and the Foundation with goal of creating consistent, unified customer experiences. Revenue+Brand responsible for supporting company’s primary revenue functions with a goal of nearly $100M.Member of leadership team and lead corporate strategy efforts, including the development our current vision/mission/principles, corporate objectives, and “Break The Cycle” plan which is re-defining the organization’s culture.Lead the company’s New Ventures team which develops and evaluates new business opportunities.Oversees strategic planning for the Sharks brand and marketing initiatives to ensure the Sharks brand DNA and value proposition are reflected in all aspects of the business.Member of technology steering committee with focus on martech, such as the development of the San Jose Sharks + SAP Center mobile app which was one of only four NHL teams not using the NHL platform.Serve as Sharks Foundation Board President leading our non-profit arm which has given back over $8M during my tenure while also driving brand storytelling around our #HometownHeroes mission.

Grew Marketing and Digital Media department into eleven person group from a two person department responsible for strategic marketing, creative development, promotions, digital marketing, social media, email marketing, video production. Responsible for individual game ticket sales goal ($5M); support all ticket sales products ($55M); 99.5% average ticket capacity. Established a monetizable digital portfolio – web, mobile, social – driving fan engagement; split group into specialized video production and public-facing content delivery areas to maximize quality storytelling and output. Manage social media strategy; reach over 2 million fans through the social portfolio and consistently in NHL’s top 10 for fan engagement on Twitter. Manage content development including the acclaimed Sharks holiday videos (over 1M views per season) and TV commercials. Developed digital media rate card and assist sponsorship sales in selling Sharks digital portfolio assets.

Create marketing plans for a variety of sports properties, family shows and concerts with the goal of driving ticket salesLed marketing efforts for the Visa Championships (2007, gymnastics) and Walking With Dinosaurs - The Live Experience (2007) both of which broke ticket sales records, by 56% and 20% respectivelyImplement marketing plans by working with a cross-functional internal team consisting of database management, sponsorship sales, public relations and event presentation as well as external agencies and vendorsDesign marketing collateral and ad materials using Adobe Illustrator and PhotoshopBuilt and direct part-time street marketing team to carry out grassroots initiatives in the local market

Managed all NBA marketing partner media accounts including day-to-day contact for partner advertising agencies, building media plans and updating advertiser postsProduced the weekly NBA Consolidated Media Report and distributed to top NBA executivesParticipated as a member of the NBA TV business planning team to evaluate the emerging network competitive landscapeManaged and restructured the NBA-controlled advertisement inventory on ABC, ESPN and NBA TV

Produced integrated media plans using both online and traditional media for a variety of clients Advised and presented media strategies for new business team

Planned, negotiated and purchased over $30 million of online and offline advertising space for clients, including CBS Marketwatch, Hershey Foods Corporation and ROXIOMaximized client ROI by analyzing data obtained from DoubleClick’s DART applicationServed as primary account contact and managed four employeesDeveloped and implemented a database of web properties which resulted in overall efficiencies in online media buying