Doug Mcfarlane Email & Phone Number

Australia

Australia

Pyrmont, New South Wales, Australia

Key Activities• Vendor-side project management of multiple marketing technology projects including: - 2 x marketing resource management platforms (MRM) for Woolworths - Upgrade an existing MRM implementation for The Star Entertainment Group - Multi-channel marketing automation platform for BWS• Ownership and accountability for project documentation, plans, timelines, milestones, client engagement and reporting• Driving alignment with business cases, requirements, statements of work and stakeholder expectations • Providing guidance and mentoring to the project team (1)• Daily calls with the software development team regarding releases and issue and bug resolution• Analysing and optimising existing and future state workflows and processes for customers Achievement• Introduced structure and rigour to undisciplined internal project management processes

Sydney, Australia

Key ActivitiesAgency-side management of multiple projects including: - A Digital Assets Management Platform (Adobe AEM DAM) - Woolworths Rewards - A Marketing Resource Management Platform (MRM) - Woolworths Rewards - A Data Management Platform (DMP) - Myer • Ownership and accountability for project plans, timelines and milestones• Driving stakeholder engagement• Preparing and presenting weekly stand-ups and governance meetingsAchievements• Moved client from a Google/external hard drive dependency to the Adobe AEM DAM• Navigated significant challenges to successfully deliver Woolworths’ Rewards’ MRM platform

Sydney, Australia

Key Activities• End-to-end project management implementing Adobe Campaign • Overseeing project plan, timeline and milestones• Managing $590k budget • Vendor management - Accenture, Adobe• Stakeholder management – IT, Business Units, Consumer Marketing, Data and Customer Intelligence teams, Project Steering Committee, PMO and Control Board• Issue and risk mitigation utilising stand-ups and meetings• Preparing and presenting project steering committee monthly status updates and PMO/Control Board submissions• Compiling and presenting business outcome and benefits packs• Conducting daily action-oriented stand-ups with key stakeholdersAchievements• Automated marketing processes by implementing a new campaign management platform• Delivered 100% of project outcomes using action-oriented daily stand-ups

Sydney, Australia

Key Activities• Project management including communication, training and optimisation programs• Salesforce SME and key point of contact for issues impacting APJ end-users• Develop and launch APJ Marketing’s lead generation best practices programAchievements• Managed the launch of redesigned Salesforce (lead management)• Launched channel lead management tool across 35 countries• Wrote and published Channel Lead, Tableau and Lead 2.0 guides• Delivered Lead Follow-Up Best Practices to 200+ APJ marketers

Sydney, Australia

Key Activities• Managing $1M advertising budget• End-to-end campaign execution including optimisation and ROI tracking• Managing on-site merchandising and localisation across APJ, US & EMEA• Briefing designers and media agencies• Assessing, recommending and executing media plans• Copy-writing for radio, print and digital campaigns• Increasing brand awareness and acquisitionAchievements• Reduced digital advertising spend 14% by analysing data to optimise campaigns• Increased mobile share of voice 86% with an email program featuring mobile only deals• Generated 1,600+ transactions in one campaign by embedding coupon codes in all media• Launched HotelClub onto Nova FM’s ShopperNova location-based offer mobile app• Instrumental in the development of an in-house Content Management System

Sydney, Australia

Key Activities• Managing multi-channel revenue performance for New Zealand• Compiling annual marketing plans• Designing and executing local in-country promotions including newsletter productionAchievement• Lifted revenue 12% by improving emails and designing relevant local marketing