Vice President Product Marketing Hisense Usa
Current
Jun 2023 - Present
AeroLeads people directory · profile
Douglas Kern Email & Phone Number
Vice President of Product Marketing at Hisense USA
at
Hisense USA
1 work email found
@hisense.com
4 phones found area 212, 360, 201, and 888
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President of Product Marketing at Hisense USA
Location
Suwanee, Georgia, United States
Who is Douglas Kern? Overview
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Quick answer
Douglas Kern is listed as Vice President of Product Marketing at Hisense USA at Hisense USA, based in Suwanee, Georgia, United States. AeroLeads shows a work email signal at hisense.com, phone signal with area code 212, 360, 201, 888, and a matched LinkedIn profile for Douglas Kern.
Douglas Kern previously worked as Vice President Product Marketing Hisense USA at Hisense Usa and Senior Director of Product and Brand Marketing at Hisense Usa. Douglas Kern holds Executive Program Certification In Digital Marketing from Rutgers Business School.
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{first}.{last}@hisense.com
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Profile bio
About Douglas Kern
AN INNOVATIVE LEADER WITH A PASSION FOR COLLABORATION TO DRIVE MARKET SHARE AND DELIVER NEW CUSTOMER EXPERIENCESDouglas serves as Group Marketing Director for Hisense USA, a technology company passionate about bringing the latest technology, including affordable, dependable appliances and TVs, into your home. Douglas directs all marketing efforts for both Hisense and Sharp TV brands, as well as new product launches within audio, wearables and connected devices. His demonstrated in-depth understanding of consumer promotional trends allows him to consistently create and implement marketing strategies that combine data-driven analytics with breakthrough creative to establish campaigns that motivate consumers to purchase and people to improve. Douglas looks ahead to new opportunities where his expertise can help grow a forward-thinking company.Douglas has vast experience in product launches, cloud technologies, CRMs, and for creating commercially successful marketing strategies. He effectively integrates new digital channels to engage consumers by leveraging data-driven analytics – how website visitors behave in the online experience. This data insight guides his leadership in creating branded online experiences that drive revenue at lower acquisition costs. Douglas is a disciplined leader who builds high-performing teams and implements best practices to improve ROI, grow new markets, enhance brand equity and accelerate sales.
Listed skills include Digital Marketing, Marketing Strategy, Digital Strategy, Integrated Marketing, and 43 others.
Current workplace
Douglas Kern's current company
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11 roles · 39 years
Douglas Kern work experience
A career timeline built from the work history available for this profile.
Senior Director Of Product And Brand Marketing
Current
Jan 2020 - Present
Group Marketing And Ecommerce Sales Director
May 2018 - Jan 2020
Group Marketing Director
Recruited to develop the NA presence for China’s #1 TV and home appliance company. Direct all marketing efforts for both Hisense and Sharp TV brands, as well as new product launches within audio, wearables and connected devices.Demonstrated in-depth understanding of consumer promotional trends; quickly assimilated knowledge of brands/products, business issues, and market performance into strategy and tactics. Responsible for online integration and planning with key retail partners; Amazon, Walmart, Best Buy, Costco, Sam’s Club, Target and others.Spearhead company ecommerce and direct-to-consumer strategy, encompassing channel management, pricing and merchandising, fulfillment etc. Own ROI and optimization of plan.
Mar 2016 - May 2018
Group Marketing Director
Panasonic Health & Wellness Group was formed to take advantage of the shifting healthcare landscape by developing connected platforms that sit at the intersection of devices, big data and mobile health solutions.Identified and sized 3 new market opportunities in wearable devices, remote patient monitoring/tele-consulting and apps. Built pilot programs for evidence-based research.Worked with R&D team to streamline features and functionality for initial product launch. Managed research projects such as market acceptance and user testing.Led corporate identity and branding to uniquely position products in emerging verticals. Represented group within the larger organization to facilitate cross-company opportunities; including Panasonic Consumer Group, Panasonic Solutions and Computer Network Group.
Aug 2015 - Mar 2016
Director Of Digital Marketing
Implemented digital strategy for evolving consumer electronics products. Responsible for managing project plans as well as collaborating with 3rd party client agencies to ensure successful delivery of all projects. Established metrics and KPI’s to align internal team and agency partners with business unit goals, leading to improvement across all digital platforms including; website traffic, social media growth, product registrations and post-purchase loyalty.Brought digital media buying in-house effecting 20% reduction in cost while at the same time increasing campaign results by 50%.Led the roll-out of consumer products new digital platforms and channels for brand elevation and direct-to-consumer sales. Increased sales revenue across online retail partners such as Amazon, Best Buy, Costco.com and others through innovative programs and campaigns during key sales drive times.
Mar 2012 - Aug 2015
Svp, Director Business Development
Created and designed product business plans, project parameters and strategy documents for potential business opportunities, outlining key resource requirements and timelines, including pricing and position.Collaborated with teams to lead digital strategy and deliver pitches for new and existing clients including the National Education Association, the National Coffee Association, and Israel Ministry of Tourism and Yacht Council.Serving as Account Director, guide re-launch of campaign for The Yacht Council; supported program phases including new market positioning, sales and territory alignment, product redesign, SEO / SEM, and social media strategy. Spearheaded full product life cycle for flagship product (location-based sports app), helping to secure initial funding, building and leading programming team, and sourcing sales and marketing leadership.
Sep 2009 - Mar 2012
Co-Founder/Managing Partner
Thoughtful Inc.
Developed and executed global product and market strategy initiatives by capturing market insight and translating it into actionable, differentiated products and programs which benefited customers and drove revenue for new vertical markets.Migrated product strategy from legacy based technology to .NET architecture to capitalize on emerging Wireless/Wi-Fi, RFID, Touch-screen, and hand-held/bar-code technologies.Implemented multi-department processes, resulting in 40% improvement in gross margins. Identified, negotiated and secured company’s three large exclusive reseller channels.
Mar 2002 - Dec 2008
Director Of Creative Marketing Strategies & Ideation
Joined Lycos as an early stage company (pre-100 employees) and was part of the growth to the 4th largest portal on the Internet.Entrusted to create the Digital Creative Marketing Strategies group that developed new ad products, sponsorships and cross network programs. Evolved group into 7 industry segment managers as part of cross-functional network operations group that drove $500M in incremental sales revenue.
1997 - 2002
~5 yrs
Co-Founder/Managing Partner
Media Circus
Started one of the first digital agencies that pioneered campaigns for companies including; Sony, Simon & Shuster, AOL, Century 21, Viacom, Scholastic, Gateway Computers and many others.Media Circus was ranked as one of the Top 20 in the US at the time by Ad Age.
1995 - 1997
~2 yrs
Director, Broadcast And Media Technologies
Promoted by division president to start and lead a broadcast and media technologies group. Specifically responsible for the oversight of 30+ national TV campaigns, the launch of Sony Style as an interactive platform and Sony.com launch.
1988 - 1995
~7 yrs
3 education records
Douglas Kern education
Executive Program Certification In Digital Marketing
Rutgers Business School
Certification, Professional Coaching
New York University
Ba, Business Communications
Suny Oneonta
FAQ
Frequently asked questions about Douglas Kern
Quick answers generated from the profile data available on this page.
What company does Douglas Kern work for?
Douglas Kern works for Hisense USA.
What is Douglas Kern's role at Hisense USA?
Douglas Kern is listed as Vice President of Product Marketing at Hisense USA at Hisense USA.
What is Douglas Kern's email address?
AeroLeads has found 1 work email signal at @hisense.com for Douglas Kern at Hisense USA.
What is Douglas Kern's phone number?
AeroLeads has found 4 phone signal(s) with area code 212, 360, 201, 888 for Douglas Kern at Hisense USA.
Where is Douglas Kern based?
Douglas Kern is based in Suwanee, Georgia, United States while working with Hisense USA.
What companies has Douglas Kern worked for?
Douglas Kern has worked for Hisense Usa, Panasonic Health & Wellness Group, Sharp Electronics, Cp Digital/Communications +, and Thoughtful Inc..
How can I contact Douglas Kern?
You can use AeroLeads to view verified contact signals for Douglas Kern at Hisense USA, including work email, phone, and LinkedIn data when available.
What schools did Douglas Kern attend?
Douglas Kern holds Executive Program Certification In Digital Marketing from Rutgers Business School.
What skills is Douglas Kern known for?
Douglas Kern is listed with skills including Digital Marketing, Marketing Strategy, Digital Strategy, Integrated Marketing, E Commerce, Digital Media, Marketing, and Advertising.
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