Director Of Electronic Communications
CurrentCoordinate the efforts of various ISBA departments to develop and maintain vibrant and interactive websites and other electronic communications media (e-newsletters, e-mail marketing, etc.) that help the ISBA serve, recruit and retain members.• Supervise and participate in the creation, publishing, and archiving of content on the ISBA Web site, working in conjunction with the ISBA staff, volunteers, and contractors.• Contribute to the publishing process with hands-on support for posting content, creating or manipulating graphics, rendering images, creating templates, forms, etc.• Supervise and participate in the creation and ongoing review/maintenance of an attractive, up-to-date, user friendly design and navigational structure.• Help oversee the creation, design and delivery of ISBA E-Clips a daily e-newsletter and other electronic publications and products, including direct e-mail marketing.• Serve as project lead on web-based projects and play a leadership role on the ISBA Web Team. • Help make sure electronic discussion groups are functioning properly and serving members needs.• Create and interpret web traffic reports for the Publications Department and various departments as requested. Develop metrics for measuring the success of ISBA web and electronic publishing and communications.