Douglas Leonard Email & Phone Number

Irving, Texas, Us

Director of Marketing supporting Caris Lifesciences' Biopharma Marketing Business Unit. Responsible for all aspects of business unit marketing including marketing strategy and tactics focusing on potential and existing biotech and pharmaceutical partners.* Developed business unit marketing plan -- identifying key areas to develop and improve upon.* Responsible for development and expansion of traditional and digital marketing activities -- inclusive of case studies, use cases and white papers.* Implemented branding and brand alignment programs both internally and with external partners.* Integrated all business unit marketing operations into corporate level marketing.* Responsible implementing co-promotion and joint-partner marketing activities for business unit marketing

San Antonio, Texas, Us

Director of Marketing for nine store automotive group. Responsible for leading, mentoring and coaching all aspects of 5 person marketing group. Oversaw both traditional and digital marketing as well as vendor and agency management. Implemented marketing standards and practices department wide for corporate implementation, Member of CEO’s executive leadership team.* Led RFP process for agency selection to develop new corporate branding and guidelines.* Led executive leadership on branding selection and identity to final decision on new corporate logo and branding.* Implemented budget savings through vendor evaluation and streamlining activities. * Led change integration by turning a low morale team into a positive, cohesive and collaborative unit, through singular mission focus on marketing and business efforts, as well as providing empowerment, engagement, transparency and fun.* Implemented annual brand planning process and quarterly business reviews for all brands for presentation to CEO.

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Director of Urological Portfolio: within the marketing group was responsible for all aspects of the corporate urological portfolio (Lithostat, Uribel and Urocit-K product lines) including:* Developed a comprehensive overhaul of strategy and tactics inclusive of agency management for brand refresh and messaging.* Revised sales force targeting directives and tactics.* Business case development for additional indication approval and intellectual property / technology enhancement.* Full P&L responsibility for all brands.* Regular portfolio reporting and business advising to Chief Operating Officer.

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Director of Product Planning and Strategy: within the corporate development group, provided strategic insight and recommendations to senior management as it related to corporate portfolio of products. Conducted business case analysis for evaluation of all new internal product opportunities to insure they were in line with brand objectives as well as the overall corporate strategic and financial objectives and goals. Managed and lead cross-functional project management teams for all external development projects. Reported to head of corporate executive committee on opportunity evaluation, analysis and recommendations for all new license, acquisition and investment opportunities. * Led corporate transition team for divestiture of consumer products portfolio.* Led cross-functional, product acquisition integration team and helped set-up new dermatology subsidiary.* Negotiated or worked as part of the Corporate Development team to close more than 15 transactions in 9 years.* Developed and implemented corporate-wide business case analysis process for all new product planning. * Helped develop and implement corporate processes for new opportunity analysis.* Managed all due diligence and new business integration for acquisition, licensing and co-promotion opportunities.

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Oversaw corporate portfolio management for all consumer and pharmaceutical portfolios. Analyze and evaluate both internal and external development opportunities through the management and utilization of a business case process. Work with franchise managers on ways to strategically maximize ROI and ROA for existing portfolios and increase value company-wide.Lead all new business opportunity evaluation and initial due diligence; coordinate expanded due diligence and related processes for all licensing, acquisition and new business development opportunities. Direct the back-end commercialization and transition process from a business development and portfolio management perspective.Work with both corporate and outside counsel in the intellectual property and patent process and manage the intellectual property portfolio.

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Responsible for all new business opportunity evaluation and initial due diligence; coordination of expanded due diligence and related processes for all licensing, acquisition and new business development opportunities; corporate portfolio management and overseeing back-end commercialization process from a business development and portfolio management perspective.

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Managed all aspects of the product management process for multiple product lines of the CitraNatal prescription vitamin brand, as well as product pipeline development for line extensions, and new products. Managed all aspects of Ferralet 90 – a prescription iron supplement for iron deficiency anemia from development and launch through 4/2011. Worked with cross-functional and inter-departmental teams to help define, implement and pursue the corporate strategic vision. * Grew portfolio from two to six product lines in four years.* Made the strategic business case to management for successful acquisition of patented technology which significantly increased growth and success of the brand. * Built product into the #1 branded prescription prenatal vitamin line in the country in less than five years.* Quadrupled revenue in four years for product line through messaging, sales growth and product line expansion.* Implemented multiple award – winning branding, rebranding and name change campaigns (see below).

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Developed and implemented territory sales and marketing plans for prenatal, osteoporosis and kidney stone medications and diagnostic tests, as well as developing and maintaining business relationships with more than 200 physicians. * #1 in market share versus competitors in the same territory. * Grew market share for 11 straight quarters including two quarters after introduction of generic equivalent.* Grew territory market share to twice the national corporate average after 12 months -- 8.49% vs. 4.11%.* Moved primary product's market share within territory from the last ranking to the first within 24 months.

St. Louis, Missouri, Us

Marketing, prospecting, business to business selling and consulting of “Total Fleet Management," as well as vehicle leasing to businesses with sales of $5 - $30 million. Responsible for the entire sales cycle from prospect identification and cold calls to presentation and closing of new accounts.Achievements:* Marketed, helped close and personally managed the largest account (~$5M) in history of Bay Area division.* Coordinated various departments as well as vendors to deliver more than 400 vehicles nationwide over 18 months.* Ranked #4 in vehicle deliveries for '99-00 fiscal year for 3rd year salespeople.* Ranked #1 in vehicle deliveries for '98-99 fiscal year for 1st and 2nd year salespeople

Master Of Business Administration (M.B.A.), Business Management

Bachelor Of Arts (B.A.), Political Science (Public Administration Concentration)

Project Management Fundamentals Part I & Ii Certificate

Week-Long Seminar Program, Marketing Research Academy For Business Professionals