Over three decades of experience in marketing and communication.I help companies articulate their customer value proposition and work out strategies to reach those customers efficiently and effectively.EXPERIENCE:o Co-founded and led HERO, a strategic marketing agency and grew it to over 60 employees.o HERO served diverse clients, from financial services to pet food and pharmaceutical clients, including blue-chip companies.NOTABLE ACHIEVEMENTS: o Led a campaign that reduced water consumption in Cape Town by 50% during the 2017 Water Crisis. o Authored a series of children's books on financial literacy – www.storywisekids.como Built a set of online tools that help parents plan for their children’s education – www.oldmutualeducationtools.co.zao Co-authored the strategy for the City of Cape Town’s film industry. SKILLS:o Unique skill set includes business acumen, strategic thinking, and creative execution.o Have full creative agency experience from studio to strategy.o Specialize in customer value propositions, marketing, and employee engagement campaigns.o Valuable partner in addressing the ever-evolving challenges of the marketing landscape