Douglas Longenecker Email & Phone Number

//NKST partners with like-minded companies and people who understand they can no longer rely on safe ideas to spur innovation, peak consumer interest and out-think the competition. Our visionary and agile teams of strategic and tactical experts are naturally inclined to think cross-channel and throughout a customer journey – connecting human needs, data, emerging technologies and creativity to improve the ability of our clients to accelerate and sustain growth.

Basking Ridge, New Jersey, Us

Warren, Nj, Us

> Tapped by President to lead multiple internal work stream teams and provide counsel to Sr Brand Directors, CMOs, Presidents, Directors of Sales & Marketing - driving digital transformation, profitability, utilization rates, and capacity. Direct Strategy, Research and Creative teams leading to incremental growth over multiple years. > Achieved Agency of Record for clients including Ditech Home Loans and Sekisui America Corporation increasing y-o-y agency billing +74%.> Partnered with Ditech CMO and Brand Director to resurrect a dormant mortgage-lending brand to regain national prominence. Improved positive opinion of the brand +17% and likelihood to consider the brand +22% - becoming the 5th largest non-bank mortgage lender in the U.S.> Developed strategy and launched new, persona-based website for Sekisui America Corporation, delivering increased traffic of +68% in sessions and +65% for page views; boosted LinkedIn followers by 200% and click through rate for Google AdWords to 3%. > Served as active marketing team, taking over stalled marketing initiative for Sekisui Voltek by leading development of website and new product launch; generated +25% increase in sample requests. > Gained consensus with business development and Executive stakeholders to fund 8-week Google AdWords pilot campaign; generated 500K+ targeted impressions and +18% click through rate for Geisinger Health System, exceeding ROI targets for program. > Collaborated with TSG Chief Strategy Officer on Verisk project, creating new brand positioning and value proposition; personally led development of social content strategy across multiple channels. > Streamlined project workflows, aligning integrated teams with a single and unified process that improved agency efficiency. CLIENTS: Ditech Home Loans, ADP, Verisk, MetLife, Geisinger Health System, Rochester Health System, Sekisui Chemical (SAC, SPI, Voltek), Catamaran (formerly SXC), BioScript, G-Med

New York, Ny, Us

The Flip Side is a new digital media platform for a rapidly growing subscriber base who want an unbiased view of the many polarizing issues facing the country. It was founded as a way for people to have easy access and to better understand both sides of key political arguments. Subscribers receive a daily email every Monday through Friday morning focused on a single issue of the day. It is a short, 5-minute read with supporting links to the cited, legitimate news sources that have been vetted by dedicated staff members and contributors. www.theflipside.io

As Founder, I set the strategic vision and implemented an operating plan to build a digitally integrated agency from the ground up. Drove Business Development initiatives and strategic campaign integration process across all digital and traditional channels of content delivery. > Increased agency’s top-line growth for 3 consecutive years, during period of severe national economic volatility. Converted project-based clients to annual retainer AOR status to stabilize cash-flow and increase revenue. > Rebranded National Auto Dealers Association and launched new product in midst of industry volatility; leveraged crisis management strengths to reposition brand and enabled Executives to proactively address industry concerns.> Developed integrated marketing campaign for web-based NADA AppraisalPRO app, serving as creative strategist; generated +18% site traffic, +12% qualified leads, and 500+ preorders exceeding client expectations. > Secured 3-year retainer agreement with community bank; launched first ever customer email campaign with 68% open rate and repositioned brand, leading to 3 years of positive net-deposit growth. > Achieved and sustained #1 search ranking for Union Square Advertising via integrated digital strategy utilizing twitter, facebook, wordpress, LinkedIn, SEO, Paid Search and HTML E-mail campaigns.CATEGORIES: Retail Banking, Data/Information, Online Education, Digital Role-Playing Games, Luxury

Recruited and hired to lead cross-functional teams, championing digital integration strategies with advertising and PR within fast-paced environment focused on quantifiable results and client satisfaction.SUNCOM WIRELESS (T-mobile):> Directed integrated Agency teams to challenge larger, national wireless service providers in a real-world David vs. Goliath scenario. > Spearheaded initiatives to improve internal workflow and integrate brand and retail strategy across digital platform. > New “Truth in Wireless” campaign featuring Harry Connick, Jr. increased sales on a per day average of 120% during first 8 months. SUSQUEHANNA BANK:> Partnered with client Senior Leadership Teams to evolve and scale Susquehanna Bank's brand positioning to be on par with the bank’s growth strategy. > Drove digital integration strategies with traditional advertising and PR initiatives. Earned AOR status increasing billings +22%.BOIRON USA: > Directed new business pitch and won $4M assignment to relaunch OTC homeopathic cold and flu medications. RUTH'S CHRIS STEAK HOUSE: Headed $12M account and integrated agency team of 10 for Ruth Chris Steak House. Reversed 2-year negative sales trend by re-energizing the brand, updating website UX and creating new loyalty program. > Established Franchisee Ad Council creating a new dialogue beyond corporate senior leadership team. Having input from this group led to +10% increase in franchisee utilization of advertising campaign materials.> Collaborated with digital team to simplify functional elements of the website's UX to increase online reservations and party bookings.> Introduced “Ruth’s Chris Jazz Nights” and special “Grill Menu” items as part of larger integrated PR plans with local media initiatives to support under-performing locations - Increased sales +13%.> Developed and launched new loyalty program; Direct Mail program had a 7% response rate increasing sales $800K.

New York, Ny, Us

PHILIPS CONSUMER ELECTRONICS: > Supervised $100 million advertising campaign to launch a new brand in the U.S. that focused on Philips’ “wow” products and the ways in which they could make people’s lives better. > Spearheaded digital integration strategies promoting cross-platform consumer engagement and solved severe web site user navigation issues to promote key "WOW" products.UNIVERSAL THEME PARKS: > Supervised strategic brand development to re-position the Universal brand in order to directly compete with Disney for a family’s week long vacation destination in Orlando, Florida. > Piloted a program with Fuel/NA that combined the roles of digital and traditional account management. In doing so, client roadblocks were overcome and the account group became more agile.

New York, Ny, Us

IBMLed cross-functional digital and traditional teams to launch DB2 and Visual Age for Java software platforms.

Nyc , La, Us

INFINITI/NISSAN: > Managed Eastern Region DMAs representing $15 million in Agency billing.

Philadelphia, Pennsylvania, Us

MIDAS: > Managed five regional Midas DMAs representing $4.5 million in Agency billing. Member of Agency team to win Midas' “Agency” and “Promotion” of the year awards at the Divisional and National levels (’94 and ’95).> Integral part of Midas team to pitch and win the franchisee business for the state of Florida. Including opening a satellite office in Tampa Bay, FL and conducting training with new personnel.

Ba, Commmunications

Learning Python (In Progress)