Douglas Machado

Douglas Machado Email and Phone Number

Product Marketing Manager | Universo do Viajante @ Smiles
State of São Paulo, Brazil
Douglas Machado's Location
São Paulo, São Paulo, Brazil, Brazil
About Douglas Machado

Graduated in International Relations, currently seeking to improve my vision in the MBA in Marketing at ESPM. Product Marketing Professional, focused on consumer goods, with solid experience in renowned companies. In marketing, I started and developed my career at Brinquedos Estrela, developing product launch and positioning strategies, as well as reformulating the product line.At the Chilean multinational Softys, with a unit in Brazil, I expanded my expertise, having as my main project the relaunch of a potential brand of products aimed at children's personal care and working assiduously with communication agencies to boost and increase share of the products in question.Therefore, I always intend to promote good results both for my professional growth and for the company, through my aesthetic, organized and creative sense.

Douglas Machado's Current Company Details
Smiles

Smiles

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Product Marketing Manager | Universo do Viajante
State of São Paulo, Brazil
Website:
smiles.com.br
Employees:
829
Douglas Machado Work Experience Details
  • Smiles
    Product Marketing Manager | Universo Do Viajante
    Smiles
    State Of São Paulo, Brazil
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  • Smiles
    Product Marketing Manager | Smiles
    Smiles Oct 2023 - Present
    São Paulo, Brasil
    • Suporte a área de Negócios nas Estratégias de Produto (benefícios-chave para o cliente, canais de comunicação, campanhas de lançamento, valor vs concorrência) no curto e longo prazo;• Interação com diversas áreas da empresa para implementação de estratégias e lançamento de produtos;• Acompanhar e analisar tendências de mercado para aprimorar posicionamentos e comunicações; e• Avaliar projetos analisando KPIs relevantes e feedbacks de clientes e de potenciais clientes; e• Condução de patrocínios e eventos dos produtos;• Gerenciamento de Planos de Comunicação e mídia;• Relacionamento com agências de comunicação.
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  • Softys
    Marketing Analyst
    Softys Oct 2022 - Sep 2023
    São Paulo
    • Market Share: brand positioning, sales growth, sales by region, sales by channel, profitability, price, cost, sales forecast.• Data analysis, using Nielsen as a database.• General support to Marketing management in conducting the business and preparing MKT Plans for each category.• Coordinate new product launches together with our cross-functional team• Working as a PMO, being responsible for schedules, organization of meetings, follow up in other areas, etc.• Construction of briefings for suppliers and internal team• Development of Packaging Arts with agency• Lead PR and Endomarketing actions• Brand PPT presentations• Control of budget / payments for marketing suppliers..
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  • Brinquedos Estrela
    Product Manager
    Brinquedos Estrela Sep 2021 - Oct 2022
    São Paulo
    • Development and management of product lines for Massa Estrela, Slime, Vehicles (such as automatics, railroad cars and cars), Collectibles, Vinyl and Outdoor Dolls with more than 70 SKUs from concept and creation to product launch.• Coordination of release schedule.• Execution of economic plans to analyze the viability of products.• Competitive and price research, profitability analysis, sell in/sell out monitoring, sales forecast and packaging development.• Coordination and introduction of new products on the market with definition of materials and actions to publicize the lines and products.• Development of briefings and relationship with advertising agencies for packaging development.
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  • T-Systems Do Brasil
    Estagiário Em Compras/Procurement
    T-Systems Do Brasil Jun 2017 - May 2019
    São Paulo Area, Brazil
    - Support to Seniors buyers (quotes, shopping carts approval, ); - SAP Purchasing Workflow Management; - Contract and storage management; - Approval of suppliers;
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  • Estúdio Kenzo
    Creative Sector Supervisor
    Estúdio Kenzo Jan 2010 - Jan 2015
    Suzano, São Paulo
    - Management and coordination of a team of five professionals in the area of ​​creation and design for the production of photobooks, gifts and graphic pieces; - Coordination of photographic projects; - Control of delivery schedules; - Quality control / production approval;

Douglas Machado Education Details

Frequently Asked Questions about Douglas Machado

What company does Douglas Machado work for?

Douglas Machado works for Smiles

What is Douglas Machado's role at the current company?

Douglas Machado's current role is Product Marketing Manager | Universo do Viajante.

What schools did Douglas Machado attend?

Douglas Machado attended Espm Escola Superior De Propaganda E Marketing, Centro Universitário Fmu | Fiam-Faam, Coursera, Ec English Language Centres, Faculdades Metropolitanas Unidas, Fundação Getulio Vargas, Escola Pm3.

Who are Douglas Machado's colleagues?

Douglas Machado's colleagues are Ty Lee, Dianne Hankinson, André Macchioni, Ivy Smiley, Raine Carvalho, Pspo I, Alex Souza, Osvaldo Araujo Oliveira.

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