Senior Vice President Of Sales & Marketing
Nautic Global Group
Elkhart, Indiana Area
Brought in to reenergize sales/marketing staff – after several years of declining sales and no profits, damaged distribution network, and unmotivated sales staff – expanding and improving product development and distribution functions. Collaborated with corporate CEO, COO, CFO and Vice President of HR to restructure entire firm and return it to profitability. Formulated and executed strategic plan, consisting of fixing relationships with dealers, re-tooling marketing/sales division and re-aligning focus to encourage cooperation and interdepartmental communications.Accountable for 28 total staff members – including 15 field Sales Representatives, five marketing staff, and eight inside sales and logistics personnel.• Grew sales from $120.4 million to $248.5 million over tenure (100%+ gain), retaking #1 market share position lost only few years earlier. Accomplished results by implementing numerous tactics, including top priority of establishing, growing and managing a dealer network. • Generated $24 million in total incremental revenues – for sales periods ending in August 2011 and May 2014, respectively.• Produced total of $20 million in sales (estimated), by securing six new large-scale dealers over tenure which produced between $3 million and $4 million in annual revenues. Over three year period, added 105 dealers worldwide – many with multiple locations – largely by developing new dealer programs and negotiating terms and conditions of contracts with multi-million dollar producers.• Boosted engine margins by 1%+, after originating in-depth pricing matrix – which accounted for competition – and placed significant premiums on boat packages with more than minimum horsepower.