Director Of Retail Operations
Birmingham, Alabama Area
At this position, I administered IT, marketing, and partnership programs for health grocery stores.Throughout my time here, I augmented revenue by leveraging sales analytics. For instance, I bolstered sales for 3 product vendors by ~40% by formulating marketing plans based on consumer trends. I also automated a manual loyalty program, increasing customer enrollment by 15% and spending by 20%. Moreover, I improved product performance by acquiring demographic and competitor insights from INFRA.While supervising end-to-end marketing processes, I identified opportunities to revamp print, packaging, and social media promotions. By replacing a third-party PR company with an internal marketing team, I enhanced brand presence and slashed the annual budget by $30K+. Additionally, I drew on a partnership with Live HealthSmart Alabama to target customers in food deserts, augmenting memberships by 10%.On the same note, I fostered a relationship with Birmingham Promise to initiate and execute a well-paid internship campaign for youth in underserved communities. To build partnerships with external organizations, I generated buy-in by consistently liaising with government officials, board members, and executive teams.Key Skills: Program Management, Brand Awareness, Sales Analytics & Revenue Growth, Consumer Behavior Analysis, Marketing Leadership, Strategic Partnership Development, Market & Competitive Analysis, Executive Buy-In Generation, Employee Oversight & Cross-Training, Customer Acquisition & Retention.