Douglas Pimentel Email & Phone Number

State Of São Paulo, Brazil

Cidade Do México, México

São Paulo, Brasil

Retail:- Managed all media activities for Epson's online pure-player clients.- Running Amazon Ads and Amazon DSP campaigns.- Strategic planning and implementation of automation and BI projects for more precise insights.D2C - Epson Store:- Co-created Epson Brazil's overall Digital Marketing strategies.- Conducted budget forecasting and revenue analysis.- Implemented GTM tags, Looker Studio and PowerBI dashboards.- Managed Google campaigns, SEO, and CRO.Awarded the Innovation Award - LATAM, Spotlight Prize, and Top #3 EMS for the automated analysis of marketplace ads project, which assisted the Brand Protection Team in taking down over 20,000 counterfeit product ads, resulting in a 79% increase in Ink Bottle revenues and a 42% decrease in counterfeit product revenues.

São Paulo, Brasil

- Coordinated the strategy for acquiring qualified B2B leads.- Managed SEO and CRO strategies, including A/B testing, heatmaps, and on-page analysis.- Automated processes and data capture using GTM for data analysis.- Created reports with Google Analytics and Looker Studio to improve decision-making.

São José, Santa Catarina, Brazil

- Coordinated the operation of media and digital marketing for AJPlace.- Led the design, media, and CRM teams.- Implemented new advertising tools/partnerships.

São Paulo, São Paulo, Brasil

- Coordinated the performance team, managing monthly budgets of over 3 million Brazilian Reais.- Managed, implemented, and planned data capture methods using Google Tag Manager for Google Analytics UA and GA4.- Structured SEO and CRO throughout the e-commerce sales funnel.- Actively participated in successful projects, such as the implementation of new technologies like virtual customer service assistants.- Responsible for the implementation of reporting platforms, tag management, optimization, and campaigns for Online Partner Stores, which include prominent industry brands: HP, Epson, Brother, BIC, and Spiral.

São Paulo, São Paulo, Brazil

- Responsible for data collection for reporting and strategic partnerships.- Main point of contact for media-related matters across various company departments, including developers, product teams, and external partners like Google, Facebook, Buscapé, Zoom, and others.- Collaborated with Marketing and Business Intelligence teams to develop and manage an omnichannel approach, enhancing the customer journey both online and offline.

São Paulo, São Paulo, Brazil

- Analyzed and managed online campaigns across various platforms, including performance, branding, price comparisons sites and apps, and email marketing.

Guarulhos, São Paulo, Brazil

- In the "Tenda Drive" project, managed web analytics, created and managed online campaigns with Google Ads and email marketing.- Developed base acquisition, lead generation, and loyalty campaigns.- Participated in the management of online and offline ads, as well as in the creation of websites and hotsites for campaigns using the VTex platform.

São Paulo, São Paulo, Brazil

Analyst on Google AdWords, Yahoo! Search Marketing, Bing Ads and Facebook Ads platforms; Development of digital marketing and communication strategies. Creation and managing campaigns, ads and concepts, budget control as well and conversion tracking for the best ROI as possible.

Guarulhos

Master Of Business Administration - Mba, Business Analytics And Big Data

Marketing, Estudos Mercadológicos, Administração, Controladoria, Propaganda, Pesquisas, Estatísticas E Adm.

Administração, Ensino Técnico

Activities and Societies: Fundamentos da Contabilidade, Direito Empresarial, Estudos de Mercadologia, Fundamentos Logísticos.