Doug Ridley Email & Phone Number

Boston, Ma, Us

Portsmouth, New Hampshire, United States

Oversee a team of 13 responsible for client success and account performance, ensuring delivery of digital campaigns that meet Vital's high standards and client expectations.Establish and maintain client relationships, consistently surpassing revenue goals by providing exceptional service to drive retention and identifying opportunities for growth through upsell opportunities.

Portsmouth, Nh

Manage the development, delivery, and execution of digital marketing strategies to increase marketing and sales pipeline for B2B and B2C clients. Optimize user journeys on e-commerce platforms, leading to improved conversion rates through data-driven insights and A/B testing.Identify untapped strategies on new platforms to increase lead volume, decrease cost per acquisition, and outperform the competition in highly competitive environments.Perform regular A/B testing to optimize tactics across multiple marketing platforms.Define campaign metrics and present monthly performance reports and analysis of ROI and KPI's based on client objectives.

Portsmouth, Nh

Hire, train, and manage a team of digital marketing coordinators responsible for successful, on-time execution of digital marketing tactics.Implement new processes to manage projects and production between client and internal production teams.Identify inefficiencies and provide strong solutions that assist in meeting and exceeding client expectations.Influence agency-wide decisions to build a strong team culture that drive long-term success.Maintain expert level of knowledge to provide support and education on all systems, tools, and processes (details can be found in my summary).

Portsmouth, Nh

Establish and maintain client relationships for key agency accounts.Manage the development, delivery, and execution of customized digital marketing strategies to increase marketing and sales pipeline.Coordinate communication between Vital's amazing team of strategists, writers, channel marketers, videographers, graphic designers, and developers to ensure successful on-time completion of marketing tactics.

Portsmouth, Nh

Coordinate digital marketing campaigns and tactics for key agency accounts.Manage website content using WordPress CMS. Launch email automation campaigns using MailChimp, Pardot, and HubSpot.Execute social media campaigns and monitor clients social accounts – Facebook, Twitter, LinkedIn.Optimize website content for SEO and CRO with the goal of increasing monthly lead gen. Coordinate and ensure successful on-time distribution of email marketing using MailChimp.Responsible for completion and assessment of clients’ digital marketing monthly reports.Effectively multitask using Basecamp Project Management Software to complete all responsibilities on schedule for clients.

Portsmouth, Nh

Doug heads up Vital's social media marketing department, where he works to help clients build brand equity and drive sales leads using social media. He takes a rigorously analytical approach to social media, and believes that social media is only as good as the inbound marketing strategy that drives it.

- Social Media Strategy for Gym Momentum, New York YMCA Camp, and The Riverside Creamery.- Customized and published WordPress sites for Magnitude Media and Gym Momentum.- Responsible for World AIDS Day Detroit and the New Hampshire Film Festival’s social media presence during the event including monitoring, posting, building brand recognition, and interacting with fans.

New York Ymca Camp

- Instrumental in developing responsibilities and goals for newly created position in September 2008.- Collaborated with summer camp, outdoor education, and retreats departments to create successful marketing campaigns utilizing traditional, digital, and social media.- Developed and executed marketing campaigns for summer sleepaway camp resulting in an enrollment increase of 25%, 464 camper weeks, since 2010.- Generated conversation through consistent "one voice" communication across Facebook, YouTube, and Twitter.- Utilized social media platforms to build brand awareness, strength relationships, and support individual marketing campaigns.- Managed and directed photography and video for marketing and communication material.- Designed and distributed e-mail promotions for camp's unique programs resulting in 3,301 additional visitors to website.- Served as association ally for top NYC media outlets including WCBS, FOX5, ABC7, Wall Street Journal, and Daily News.- Secured local media placements in print, broadcast, and online including Times Herald Record, and Cable 6 News.- Supported annual Strong Kids Campaign with solicitation material. Camp's campaign raises over $200,000 and provides scholarships to three out of every four campers.

- Implemented and maintained all YMCA, NY Health Department, and American Camp Association policies and standards.- Established open lines of communication with campers, parents, Director of Camping, and all other staff.- Trained, managed, and evaluated team of six professional staff.- Developed age-appropriate weekly programming for individualized theme weeks.