Founder / Director Of Performance Marketing
CurrentOversee the digital marketing campaigns and marketing budgets of up to $750K monthly for a portfolio of 10+ fashion, lifestyle, technology, consumer product good and entertainment brands – while soliciting new business. Develop and implement personalized and brand-specific social strategy across various channels, inclusive of organic social media, paid ads, email marketing, overall campaign strategy, and influencer marketing. Manage team of freelance photographers, videographers, graphic designers, copywriters and content creators; assess quality of work and provide feedback regularly. Collaborate with paid media advertisers to procure the best demographic and placement of media ads.• Utilize SEM resources to develop keywords, create and test ad copy and bid management of PPC campaigns.• Analyze SEO and PPC campaign data and optimize via tracking/analytics solutions to deliver maximum return.• Implement strategy for marketing, marketplaces, mobile strategies, display ads and other web marketing programs.• Optimize, A/B test and oversee bid management of all campaigns to ensure optimal campaign performance.• Establish KPI’s and benchmarks for measuring impact of digital marketing efforts to determine campaign effectiveness; report results and feedback, weekly and monthly to all clients.• Track industry trends for competitive insights and emerging social media and digital marketing technologies.