Founding member of Freely - I joined early on the Freely journey, architecting the brand, and leading the growth & marketing functions across AU and US taking the business to a high performing scale up in a highly competitive industry.

Architected, launched, grew Bootleggers Wines ecommerce business from scratch. Continue to manage, scale and optimise.

Lead the Strategy & Business Management functions for multi-million-dollar accounts.

Folger/Skoog is a privately held company based in Sydney, Australia that systematically researches, designs, launches, and scales sustainable and profitable business platforms that truly address the needs of consumers.

Lead the Strategy & Business Management functions for the business - developed and managed the teams, practices, tools and methodologies to deliver world class transformational CX and digital marketing.

Lead the Group Strategy & Business Management functions for American Express & Westpac - Drive revenues whilst maintaining / growing profitability - Elevate and deepen client relationships and the overall quality, breadth and scale of work.

Founding member and the first suit R/GA Sydney hired. Contributed to the growth that took the business from 7 to 42 people in 1 year 11 months winning an impressive client roster (ANZ Bank, ANZ Stadium, Telstra (Consumer & Business), Qantas and Red Bull.Adweek's "Digital Agency of the Decade"Advertising Age "Agencies of the Decade"

The White Agency is a leading digital agency with extensive specialist experience in the delivery of award-winning digital solutions for leading brands. white’s integrated offering extends across strategic consultancy, development, content production and creative marketing with an emphasis on innovation across all digital channels.The White Agency is part of the STW Communications Group, Australia's largest marketing content and communications services group

Digital Garden are a full service digital agency; results driven and highly creative. We’ve built a far reaching reputation for quality and innovation, lending our expertise across: web design & development, eCommerce, intranet & portals, mobile and online applications. We love what we do and are fortunate to work with clients who love us for what we do, contributing to some of Australia’s most recognised brands and government agencies.Responsibilities / Achievements:• Responsible for overall client satisfaction, quality of service, and on-time, on-budget completion of the Digital Gardens services. Balance the needs of both the client and the agency teams on an account wide scale – driving innovation and creativity.• Responsible for strategic client acquisition and account development at a Senior level. Managing key relationships, pitches, proposals, responding to RFQ’s (corporate & Government), running workshops.• Develop talent strategy and implement talent management systems, including recruitment, training and mentoring of key team members.• Work closely with Managing Director to establish immediate, medium and long-term development goals, vision and strategy for the business.• Responsible for re-positioning Digital Garden and developing the tools and organizational structure to support the move. Develop and define the brand proposition and the services / strategies to effectively deliver those services.• Manage multiple projects / clients on a day-to-day basis.• Engaged in all other aspects of the day to day running of the business.

&&& Creative is an international award winning creative design agency that specialise in effective communication solutions that are concept and research driven, born from original, powerful ideas. We identify unexplored opportunities, share our knowledge and deliver design that resonates with your audience.Responsibilities / Achievements:• Responsible for re-positioning &&& and developing the tools and organisational structure to support the move.• Worked closely with the Managing Director to define &&& and the services they offer and the strategies / deliverables to effectively deliver those services. Including the tools to accurately cost, quote, plan and invoice projects relating to each of said services.• Managed the re-development of the &&& website and other key brand touch-points.• Point person on all Digital projects / pitches, managing developers, designers and clients• Put in place project and studio management methodologies and processes• Engaged in all other aspects of the day-to-day running of the studio.

Since launching cult label Excess is ok (Eio), has become a household name amongst music’s who’s who producing album covers, tour merchandise and bespoke garments for high profile musicians and bands: Calvin Harris, CSS, Fenech Soler , Florence + the Machine, Jamie Cullum, Klaxons, Lady Sovereign, New Young Pony Club, Pete Doherty and Wil Saul to name a few.Responsibilities / Achievements:• Directed the development of Eio’s online business - This included the development of a world class eCommerce website including a holistic data, stock management and fulfillment system.• Initiated / managed all online marketing activities – Traditional and emerging (PPC, SEO, Email, Advertising campaigns, Affiliate schemes etc). • Responsible for identifying, planning and updating the work breakdown structure / project schedule of the business including all business plans, cash flows and P&L. • Co-directed the creative output of the brand including successful collaborations with high profile musicians and businesses.• Conducted commercial negotiations with distributers, manufacturers and large retailers. Domestic and international.• Planning and Execution of International and Domestic tradeshows, promotional events and photoshoots.

On behalf of retailer and manufacturer clients such as Red Bull, Waitrose, Sainsbury’s and 3 Mobile, REL provides a range of outsource services focused on improving brand and retailer performance. With an annual turnover of £21m, REL is the UK’s 3rd largest Field Marketing Agency.Responsibilities / Achievements:• Principally responsible for the design and implementation of a complete in-house data management process and BAU. Generated data management workflows, identified anddocumented processes for data receipt and tracking. Liaison between head office and marketing field management to ensure processes were adopted / followed. The above data was crucial to the ongoing success of the Sainsbury’s Account (£6.5m Marketing Division).• Planned and managed a monthly training workshop responsible for the merging of two data sets to ensure interoperability and data integrity before the data was sent to the client (Sainsbury’s Marketing Division). The results of which I had to report to the directors on a monthly basis.• Identified and designed the systems and process for the training and recruitment of marketing field staff and their management (not connected with the above). Responsible for the formulation and dissemination of an accredited Zone Manager training manual and field staff pack. The above proved so successful it was used across all accounts within the business.• Engaged in all other aspects of the day to day running of the Sainsbury’s Marketing Account.