Douglas Smith Email & Phone Number

Birmingham, England, United Kingdom

Basingstoke, England, United Kingdom

• Leading a team of 6 digital marketers to deliver highly engaging and account focused digital marketing campaigns in the life science B2B space.Capabilities
• Strategic planning to deliver marketing solutions that deliver commercial impact and ensuring adoption of digital transformation.
• Data analysis and behavioural tracking to understand business opportunities where digital communication can be maximised; to support new product launches, marketing campaigns to increase awareness, visibility along.
• Delivering engaging presentation with impact, focusing on simple messages to all levels within a blue chip business environment.
• Regional performance reporting which aligns to global tracking and delivers insight on regional activity, behaviour, trends and the effect on growth.
• Recruiting, developing and coaching talent within a corporate business environment.

Edinburgh, United Kingdom

Managing the brochureware team as part of an online aggregator business transacting £4.5m per year. The team maintained the website, delivered marketing projects, supported product launches and email campaigns. I was responsible for content publication, user experience, design of the website and user journey for Tesco Compare. I conducted competitor.

Glasgow, United Kingdom

I was responsible for the delivery of a broad range of digital marketing campaigns and projects for Ricoh Europe. This included the coordination and management of day-to-day account activity to support the client’s strategic requirements and digital marketing needs while also developing the account to maximise profitability for Bourne.

While at Ignis I managed content promotion and achieved content usage goals in accordance with online best practice and SEO techniques. I identified related content so users could more easily navigate to relevant information on the site. I provided strategy, business priorities and web marketing objectives to the business. I was responsible for direction.

• Scoping and functional spec of two ecommerce websites
• Planning SEO, Pay per Click, e-communications and viral marketing strategies
• Coordinating promotional events both in store and out
• Planning and implementation of marketing activities
• Appraising advertising opportunities including radio and magazine

• Development of web marketing solutions including SEO, Pay per Click, e-communications and viral marketing strategies
• Creating and communicating effective e-commerce marketing strategies
• New Business Development
• Pitching, presenting and negotiating for new business
• Building and managing new client relationships

• Client liaison and relationship management
• Account management of design and technical projects
• Business development in targeted industry sector
• Delivering results in a target driven environment

• New business development
• Developing existing client relationships
• Assisting and advising clients to make the right product choice
• Delivering results in a target driven environment

Msc, I.T. Human Computer Interaction

Modules included - Human Factors, Software, Communication Principles, Database & Information Systems, Usability Evaluation and Multimedia.

Bsc (Hons), Industrial And Product Design

Modules included - Design Management, Transgenerational Design, Urban Furniture Design, User-Centered Design and Corporate Branding.

Education record

Education record