iCandy Interactive Ltd. (ASX:ICI) is an award-winning, publicly traded video games company listed on the Australian Securities Exchange since 2016. With headquarters in Melbourne, Australia, and offices across South East Asia and Germany, it is one of the largest independent game developers in the region. Its team of more than 650 full-time game developers, artists, and engineers has delivered more than 350 mobile, console, PC, and Web3 games, including some of the most widely known titles and iconic franchises in video games history. More information at icandy.ioI led PR for iCandy and the group’s subsidiaries globally, and my responsibilities covered:• Corporate communications• Media engagement• Influencer engagement• Events management• Localised community management• Internal communicationsAchievements:i) Secured 100+ instances of earned coverage—spanning press releases, exclusive stories, and interviews—across print, digital, radio, and broadcast channels. Notably, this was achieved during a web3 bear market experiencing flux. Placements included top-tier publications such as Bitcoin.com, VentureBeat, and Decrypt, as well as collaborations with esteemed and award-winning journalists from The Economist and Money FM.ii) Delivered earned PR value exceeding USD 200,000 via focused media outreach and stakeholder engagement, compensating for the loss of traditional revenue streams during a market downturn.iii) Arranged high-impact speaking engagements for company representatives at prestigious industry events, including Gamescom Asia and 3XP Web3 Gaming Expo. These engagements directly contributed to brand visibility to facilitate new strategic partnerships.

In my previous role at Sugarbook, I spent most of my time leading the operations of new key verticals that had recently launched on the platform – live streaming and private calls. Understanding that dating has evolved and so has the user experience we provide to members, I work hard to educate them and the public about how Sugarbook could be best used to enrich their own lives in a meaningful way. I aimed to redefine the way people approached this controversial niche, through value-conscious and driven ecosystem communications. My key responsibilities included:• Leading and managing a lean PR & Operations team, setting workflows, priorities and structures to improve team cohesion, output, and efficacy, as well as overseeing a wider network of agents and live streamers for everyday operations. • Working closely with CEO & Marketing Manager to refine the brand’s narrative, including for its launch in Japan.• Developing and establishing SOPs, operational flows and focus areas for our day-to-day operations of live streaming and private calls on the platform.• Close monitoring and managing of vertical P&L, revenue growth and actively involved in squeeze projects to increase profit margins from live streaming and private calls through refining pre-existing policies alongside forecasting, planning and implementing strategies to increase spending on the platform and reduce costs.• Managing the recruitment and growth of daily active streamers and daily active callers on the platform.• Leading local, regional and international public and media relations for the brand, managing spokesperson opportunities, interviews, and other media opportunities.Key achievements:i) Managed a 2x growth in gross monthly revenue for new verticals within less than 6 months.ii) Increased profit margin by 113% verticals, effectively driving a phenomenal increase of monthly gross profit by 4x.iii) Managed a 300% growth in daily active streamers and 400% growth in daily active callers.

At Bigo, I was the PR, Brands and Partnerships lead for Malaysia as a key market and secondary markets, Singapore and Brunei. My work was primarily focused on driving user growth for Bigo Live, raising the amount of daily active users of the app, as well as acquiring new users for the platform.Key responsibilities:• Developed 2021 yearly, quarterly and monthly marketing plans and strategies, leading cross-functional collaboration for projects and campaigns that lead to growth in user downloads and daily active users.• Established relationships with key external stakeholders and partners including, but not limited to, MCNs, MNCs, NGOs, the media, record labels, influencers, startups, SMEs and PR agencies for collaboration and live stream content generation.• Spearheaded the PR function for Bigo Live MY, leading Bigo’s PR agency in conceptualizing stories and ensuring alignment of key messages & efforts with regional and global communications plans and strategies. • Reduced marketing operations costs by more than 50% for projects by incorporating revenue generation streams and through symbiotic partnership models.• Lead community-driven content campaigns to connect Bigo Live content creators, users and the media.• Launched Bigo’s new key vertical, Bigo Marketplace, in Malaysia, establishing regular programming of e-commerce live streams on the platform.Key Achievements:i) Bigo Live MY daily downloads grew consistently during campaign periods, peaking at a 60% increase. ii) Bigo Live MY daily active users increased consistently during campaign periods, peaking at a 15.6% increase. iii) Increased neutral – positive PR coverage output for Bigo Live Malaysia by at least 300%.iv) Organised Malaysia’s first virtual Quran recital competition, achieving 250% participation rate, 100% positive sentiment and going viral for Bigo Live MY – first for the market. Campaign model used as blueprint and case study for future integrated campaigns.

Clients: HP, Unilever, Maybank, FashionValet, Rentokil, MudahDuring my time at Edelman Malaysia, I was the sole executive for some of the largest key accounts held by the Malaysian practice. I was also entrusted with the role of Interim Local Digital Knowledge Manager for our office, leading digital knowledge sharing across the APAC network for Malaysia.Some of my key responsibilities included:• Leading, managing, and implementing no less than 15 mid to large scale projects within 12 months.• Developing a range of content to meet clients’ PR objectives including, but not limited to copywriting content and direction (influencer, owned, social, script, captions), videos, pitches, media story angles, press releases, interviews and article frameworks.• Strong media relations - developing and executing pitches, securing media interviews as well as attendance for client events.• Garnering earned coverage across the board for all clients.• Developing strong media contacts with tech, lifestyle and business media - Tier 1, Tier 2, Tier 3.• Working closely with agency partners for client campaigns.• Assisting in proposal development and pitching for new local, regional, and international business (assisting wins for Tencent global retainer & Tetra Pak regional retainer).Key Achievements:i) Secured attendance from over 100 media attendees for Maybank’s MAE launch, resulting in earned coverage of over RM1mil.ii) Successfully increased HP’s market share for their gaming PCs in Malaysia - from 6th to 5th place (projected 4th or 3rd without stock shortages) in 2020.iii) Co-led and managed HP’s OMEN 15 Virtual Launch, resulting in over RM200k in earned coverage and reviews.iv) Achieved 188% industry average influencer engagement rate for Unilever’s Clear Men campaign.v) Kept FashionValet in the conversation on their global expansion, securing at least 2 interviews per month and double digit earned coverage for press releases per dissemination.

Clients: Airbnb, Turner Broadcasting, IKEA, Lazada, CENDANA, Unilever, Legoland MalaysiaDuties:• Responsible for daily, weekly, and monthly media monitoring in the form of media coverage reports and wrap-up reports.• Developing a range of content to meet clients’ PR objectives including, but not limited to, media story angles, press releases and article frameworks.• Hands-on media relations by developing and executing pitches, securing media interviews, as well as press attendance and coverage of events, campaigns and press releases for clients.• Identifying and liaising with the relevant media channels and publications, as well as KOL and influencers for engagement purposes in line with PR and communication strategies/campaigns for clients.• Supporting and implementing PR and communication strategies and projects planned and delivered KPIs above target for clients.• Worked on client portfolio spanning across different industries such as B2B technology, consumer technology, broadcasting, entertainment, FMCG, government and lifestyle.• Contributed ideas for successful integrated PR and digital media planning for clients.Key achievements: i) Lazada – Secured attendance of over 70 media attendees for Lazada's rebrand launch, resulting in over RM1mil of earned coverage. ii) Turner Broadcasting – Successfully implemented Cartoon Network’s Sister’s Day campaign through influencer engagement and securing earned coverage from KOL and influencers that reached a cumulative of more than 1 million followers.iii) Airbnb – Secured coverage for Airbnb Luxe among some of Malaysia's top luxury publications, interviews for local listing owners on Airbnb. Coordinated journey and developed briefing book for Malaysian Association of Chinese Comedians (MACC) APAC tour for campaign realisation.

Main location: Starhill Kuala Lumpur• Achieved and exceeded monthly KPIs in terms of sales and client development (>RM500k/month).• Assisted with the development of close relationships with very important clients (VICs) of the store with the VIC team leader.• Assisted with daily store administration tasks including, but not limited to, accepting stock shipments, preparing the store for opening and ensuring that closing is conducted according to standards for smooth business operation.• Managed the textile category in-store where stock maintenance, training, and communication of information that is related to the category, such as launch of new styles, key materials, fabrics, cuts, colours and craftsmanship, to team members are ensured.• Provided support to the store’s part-time employees through training and mentorship.

Main location: St. Collins LaneMy time at The Kooples as Assistant Store Manager was exciting, given that the French label was very new to the Australian market and particularly at the discovery stage for the international Chinese clientele in Melbourne.My duties included:• Achieving a sales target of at least AUD$80k per month.• Guiding store team members to achieving their personal sales targets.• Developing a significant Chinese clientele for the store and maintained a strong CRM database for continued relationship building to sustain business growth.• Implementing a more structured sales ceremony in-store that is aligned with the Chinese shopper.Key achievements:i) Growing Chinese clientele by 200%.

Main locations: Emporium Flagship, St. Collins Lane, South Wharf DFO, Essendon DFOMy role at Furla was strictly based on a dynamic and self-motivated attitude, with a strong desire to achieve daily, weekly and monthly sales targets (>AUD$40k/month) and other personal KPIs. My responsibilities covered:• Storytelling, born through articulate product knowledge, where an understanding of key fabrics, materials, colours and fit is vital in acquiring sales.• Weekly and monthly involvements with assisting in visual merchandising.• Provision of excellent and engaging client service to ensure a welcoming and accommodating store environment.• Immaculate and impeccable presentation and grooming to uphold brand image and reputation.• Maintaining internal peer and external client relationships to ensure smooth operation, and a significant contribution to our customer database for business growth.Key achievements:i) During my time at Furla, I consistently achieved my sales targets that varied from AUD$5k - AUD$15k or more per week.ii) Furla Australia became the fastest growing and most successful market venture for the Italian accessories maker at the time, from strong strategic planning, execution, and team work.

Main locations: Chapel Street, Melbourne Central & Myer MelbourneMy first role in fashion retail with one of the most prominent men's fashion retailers in Australia, Arthur Galan AG. I was humbled to be a part of a very diverse and inclusive team, and was promptly integrated into local Australian culture with this client-facing role as a wee undergraduate.My main responsibilities included:• Sales.• Customising client service provisions for customers.• Managing the cash register and EFTPOS, without mistake.• Assisting with improvements to store displays.• Taking measurements for customers for clothing alteration purposes.• Overall day-to-day store administration and housekeeping.Key achievements:i) Top 3 sales person in the market towards tail end of employment with Arthur Galan AG.

Production Intern for DotDotDot, a new production team that created the radio and podcast series called "Hear & Now in Malaysia" for BFM. BFM is Malaysia's only independent radio station, focused on business news and current affairs.Hear & Now in Malaysia was based on the then Economic Transformation Programme, an initiative by the Malaysian government to turn Malaysia into a high income economy by the year 2020, managed by the Performance Management and Delivery Unit (PEMANDU), an agency under the Prime Minister's Department of Malaysia.

My entry into the labour force was as Sales Coordinator at Hotel Armada Petaling Jaya, a humble 4-star and one of the oldest establishments in the district of Petaling Jaya, Malaysia.I was in charge of making sure that all the communications between different departments in the hotel was carried out smoothly, alongside assisting the sales and public relations team with their respective departmental needs.My duties included:• Management of the hotel’s loyalty club:i) First point of contact for corporate secretaries for matters pertaining to club membershipii) Customer service and relationship management• Coordinated events for corporate clients:i) Liaising with internal and external stakeholders for functions to ensure that all information is communicated between the different departments and clientsii) First point of contact for existing and new businesses with matters pertaining to event management and organization• General administrative duties:i) Attend walk-ins, calls and emails from customers to provide requested information about the hotelii) Create, update and revise records, invoices and filesiii) Email blasting customers in database for promotions and events held at the hotel Personal key achievements:i) Closed Beiersdorf (manufacturer of Nivea & Eucerin) & achieved sales revenue exceeding personal target by 500%.ii) Oversaw the hotel’s participation in the 2011 KL-PJ Wedding Fair by coordinating daily agendas and creating marketing/communications assets for the event.