- Consult and execute marketing end-to-end with strategy and execution to launch, refine and scale efforts in direct buy, paid social, and paid search media channels. - Applied a data-centric approach to client work across multiple industries including: AI, SaaS, payments, law and media publishing and multiple business models including e-commerce, freemium, and subscriptions.

- Led strategy and execution to build and scale an efficient global paid search program.- Launch, test, and scale a global paid social program with 3x positive ROI using video across Facebook, Instagram, and Youtube with a data-driven approach across multiple channels.- Led the process of RFP, onboarding, and management of a media agency to scale a lean team effectively.

• Plan and manage a digital workforce to deliver on KPIs using project deconstruction and modular buildouts• Lead team to collaboratively develop strategy and focus to success to deliver 20%+ KPI growth during tenure • Champion strategy and plans, unifying key team deliverables with consideration of a global marketing goal• Direct team in developing efficient process to restructure campaigns aligning to changing business needs• Develop cross team relationships to drive innovation and increase number of multi-channel campaigns• Streamline budget processes with finance to improve forecast accuracy and operating efficiency• Partnered with legal to launch competitive campaigns driving increasing mindshare against competitors by 23% YoY• Onboard and train team on best practices to remove unnecessary redundancy and compound efficiencies of ad spend • Manage team deliverables to exceed expectation with providing transparent reporting for various stakeholders• Led projects coordination with external vendors to enhance our data to provide deeper business insights• Participate and contribute to search thought leadership at Google Tech Counsel for tech marketing leaders

-Managed global restructure rollout by resourcefully utilizing technology and strategically empowering the global team to deliver on schedule.-Grow team knowledge by sharing expertise across functional teams.-Champion strategy and plans prioritizing key team deliverables with consideration of marketing goals; -Build and maintain key cross-functional relationships to ensure stakeholders are involved and aligned when planning and implementing marketing solutions.-Delivered end-to-end search management from ideation, execution and optimization across complex business teams and goals.-Maintained double-digit growth YoY throughout tenure for KPIs for while constrained to flat budgets.-Served as liaison assembling cross-team QBRs to clearly deliver insightful performance communications to stakeholders.-Lead team to deliver on a unified global strategy, prioritizing tasks in accordance with changing business needs.-Resourcefully conducted research with business partners to inform and steer search strategy.-Diligently conduct and executed on a testing plan to incrementally improve results.-Advised partnerships to set expectations and over deliver on the scope of work with favorable performance results.-Owned relationships with technical teams to deliver innovative audience targeting capabilities and provide deep insightful analysis.-Researched and advised purchasing of 3rd party software beneficial to the team.Worked with vendors and internal teams to capitalize on the newest developments in the Search ad tech space.

• Hired as part of an initial team to replace agency and bring search in-house for SEM, SEO and Site Search• Surpassed previous KPI metrics benchmark set from the former agency within 1st quarter• Increased effective use of budget, achieving 84% increase in conversions with only 53% budget• Laid the groundwork to set up account structure, naming conventions and tracking• Design standardized internal processes and templates for various digital marketing channels• Day-to-day account management while managing expectations and deliverables to stakeholders• Worked with stakeholders to deliver content for Financial Services, Education and Government vertical

End to end search marketing management for B2B and B2C technology clients.Client management of digital marketing campaigns (primarily Paid Search, SEO, and Social).Conducted technical and content SEO site audit and presented to clients.Managed $3M/qtr in digital ad spend and increased PPC campaigns by 53% YoY while decreasing CPA by 7%.Conduct keyword research and competitor analyses.Produced and analyzed ad-hoc data for optimization.Evaluated and onboarded multiple bid management solutions including Kenshoo, Marin Software, and Acquisio.Copywriting and content marketing for email campaigns and SEO.Training, on-boarding and mentoring new recruits.

Provided reporting and analysis for Social Media and Paid channels.Strategic consulting recommending marketing growth opportunities.Maintained a strong online presence with limited budgets. Copy writing and content marketing for email campaigns and SEOAssisted in development of social media strategy resulting in an increase of followers by 300%

-Worked with clients to set goals based on business needs.-Executed on plan to deliver high ROI campaign strengthening the bottom line for the client.

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