Creating, building, measuring and protecting brands via traditional, online and social media for over 20 years. Comfortable with nascent communication technologies and applying traditional branding best practices. Highly adaptive to changes in culture, strategy, processes and new challenges. Published author and frequent public speaker and media spokesperson.Doug has been around since the birth of online marketing in Canada, developing and launching the original I Am Online (now iam.ca) site for Molson Canadian while at MacLaren McCann. He has since worked with several of the major players in online marketing including Modem Media, Red Sky (San Francisco) a stint in Public Relations at Hill & Knowlton, TBWA, Venture Communications, and Social Media Group. He was most recently the Managing Director of Trigger Communications in Calgary and now consulting. Doug is probably most known for the creation and guerrilla marketing success of the World Rock Paper Scissors Society and the Annual Rock Paper Scissors International World Championships, which has gained international notoriety from A-level media such as; CNN, BBC Radio and Television, NPR, USA Today, New York Times, Conan O'Brien Show along with hundreds of others. His work for the Society earned both a Gold Medal and the "Most Creative PR Campaign" from the Canadian Public Relations Society in 2005. He is a frequent speaker on viral and Word of Mouth marketing. He has more recently launched RPS Events providing Tournaments for corporate clients and conferences.Specialties: Brand Strategy, Digital Strategy, Media Relations, Word of Mouth marketing, public speaking, published author and entrepreneur.