Doug Lay Email & Phone Number

Kansas City, KS & Dallas, TX

• Principal strategist for online digital marketing services including digital analytics, organic search, paid search, and conversion rate optimization across multiple verticals. Consistent double digit growth delivered.
• DriveSafe Online: Implemented organic and technical SEO initiatives, paid search campaign management, marketing analysis, and custom Google Analytics modifications. Improved sales growth trajectory over 40%, PPC ROI by.
• H&R Block: Effectively managed $4M monthly paid search and display advertising budget across 11K+ keywords, 150+ campaigns, 4K+ ads, and 8 RTB display networks yielding 28% growth in sales above PACE and 11% decrease.
• Allied Health Media, LLC: Accelerated organic and technical SEO, paid search, and marketing analysis in addition to keyword research, custom CMS modification, and more for healthyhearing.com and its 14K+ pages.
• New Media Gateway: Provided SEO and PPC marketing analysis for monthly SEO, reporting, and paid search for new and existing clients; achieved 13% YOY sales increase for shop.dallascowboys.com. Show less

Waltham, Massachusetts, United States

Implement and manage online marketing strategy, initiatives, staff, and external vendors across digital marketing initiatives including Organic Search, Paid Search, Paid Social, addressable TV and Radio, Referrals, content and advertising creation, call tracking, data tracking, tag management, A/B testing, and data analysis and forecasting. Lead additional.

Wichita, Kansas, United States

Managed paid and organic search, installed tag management, built custom analytics reporting, conducted A/B tests, managed copywriting team for new content and blog posts, created and managed Social Media posts, responses and calendar. Added +40% to sales growth trajectory, +51% ROAS for paid search, +87% growth in organic traffic, and +15% increase in.

Overland Park, KS

Marketing data management and analysis for 160 clients. Analytics tracking setup, ad hoc data reviews of various marketing campaigns. Interpret data, analyze results and provide ongoing reports. Configure tracking and attribution systems for proper collection of engagement data across all inbound channels. Interface with management to prioritize business.

Merriam, KS & Alameda, CA

• Forecast sales based on in-depth analysis and provide clear, concise reports to VF corporate management regarding eCommerce strategy across all inbound marketing channels. Manage organic search and paid search.
• Spearheading implementation of attribution analysis on eCommerce websites to improve ROI on marketing spend for multiple brands.
• Increased efficacy of paid search results by double digits in 2015. Show less

Kansas City, Missouri Area

Provided strategic and tactical support to team members, creating and enforcing departmental best practices and seeking out opportunities for process improvement. Steered client retention by demonstrating deep understanding of client business goals and effectively aligning SEO strategies, resulting in high-quality deliverables. Analyzed sites and links.

Park City, Utah (remote)

• Directed internet marketing initiatives for clients with presence across US and Canada. Utilized emerging technologies to improve processes. Developed SEO and paid search improvement plans and overall web marketing.
• Provided organic search engine optimization and SEO/CMS integration for multiple Resort Landing LLC ski resort websites resulting in 287% keyword query growth increase and top three rankings within 30… Show more.
• Provided organic search engine optimization and SEO/CMS integration for multiple Resort Landing LLC ski resort websites resulting in 287% keyword query growth increase and top three rankings within 30 days.
• Managed paid search campaigns including build out, management, A/B testing, and forecasting for United Education Institute PACE budget of $300K/month. Achieved 9.77% increase in PACE leads, 6.18% reduction in PACE.

Guest Panelist, Lecturer & Art Jurist at Richland College's Annual Computer Arts Festival

Dallas/Fort Worth Area

Founding member who helped write the original bylaws and organizational operations of DFWSEM. Elected to as Treasurer and oversaw the finances, reporting, membership & sponsor drives, new member benefits and arranging industry guest speakers.

Ba, Psychology

Dean's List

Certifications, Multimedia Technology - Advanced, Internet Communications, Visual Design

Activities and Societies: Phi Theta Kappa Society National Dean's List

Masters Of Science, Business Intelligence And Analytics

Currently pursuing a Master's in Data Science

Certificate, Peace Studies And Conflict Resolution