Responsibilities include: • Established an in-house sales department• Implemented CRM software• Developed an organized account base of 803• Developed processes with accounting for invoicing and tracking, and with editorial for ad placement and trafficking ad materials• Established corporate strategic marketing and sales plans to achieve market penetration and revenue growth for this surgical association. • Created new communication materials, including 2014 Media Kit, 2014 Exhibitor Prospectus, sales letter templates (media kit letters, follow-up letters, cold call letters, and so forth)• Created promotional email blasts, industry-focused and recruiter/facility-focused, for advertising and exhibiting. • Developed a series of new advertising, sponsorship and corporate partnership opportunities• Implemented on-site booth sales at 2013 annual conference, selling 90 percent of 2014 trade show floor• Creating and selling all sponsorships and exhibit booths for the Annual National AST Conference• Creating and selling other conference sponsorships and exhibits at the AST Instructors Forums• Creating, selling, and managing all Internet and electronic advertising• Establishing and maintaining direct contact with advertisers and agencies for space solicitation in several publications• Developing a comprehensive sales approach by determining client needs and proposing multimedia schedules• Participating on editorial/sales/production/circulation teams for all publications• Attending industry trade shows as an exhibitor

Responsibilities included: * Developing business-to-consumer marketing and advertising* Cultivating relationships with prospective students* Acquiring and managing enrollments* Managing trade show booth and conference promotions* Attending industry trade shows as the lead exhibit booth personnel* Coordinating classes and meetings, including logistics, format, signage, layout, and ambiance* Managing corporate relations and partnerships

Latest Album - Purgatory's Rage:US power/progressive metallers BRUTAL HAND returned with the 3rd opus! Played with superb technical skills, their music is thick and intense, burning with rage and passion, but now even more in your face. With a powerhouse of a vocalist at the helm, inspired solos, thundering rhythms and haunting melodies, enhanced by keyboards, they've created a crushingly heavy and dark album. Fans of SAVATAGE, WARRIOR, SHOK PARIS, DREAM THEATER, VENI DOMINE, METAL CHURCH, VICIOUS RUMORS and TONY MARTIN take heed 'cause BRUTAL HAND are ready to take the metal world by storm!

Responsibilities included: * Creating and selling all sponsorships for the world’s largest surgical trade show—AORN Congress * Responsible for selling exhibit booths at the AORN Congress* Creating and selling other conference sponsorships and exhibits at AORN summer and fall education conferences and seminars* Creating and selling of exhibits and conference sponsorships for AORN international conferences* Creating, selling, and managing of all internet and electronic advertising* Creating, selling, and managing of all annual AORN educational sponsorships* Establishing and maintaining direct contact with advertisers and agencies for space solicitation in several publications* Developing a comprehensive sales approach by determining client needs and proposing multimedia schedules* Participating on editorial/sales/production/circulation teams for all publications* Contributing to the development and use of media kits and new products and publications* Planning appropriate travel to service existing accounts and to solicit new accounts* Developing sponsorships/advertising opportunities and coordinating departmental sales effort for world’s largest surgical trade show* Attending industry trade shows as an exhibitor* Managing responsibilities of one direct report* Developing a comprehensive sales approach by determining client needs and proposing multimedia schedules* Participating on editorial/sales/production/circulation teams for all publications* Contributing to the development and use of media kits and new products and publications* Planning appropriate travel to service existing accounts and to solicit new accounts* Developing sponsorships/advertising opportunities and coordinating departmental sales effort for world’s largest surgical trade show* Attending industry trade shows as an exhibitor

Responsibilities included:* Maintaining a current base of 300 accounts as well as cold calling for new business* Acting as media consultant helping customers plan a marketing strategy through a mix of newspaper and other media* Prepare and deliver marketing presentations to alert clients to trends and new promotional strategies* Working with clients on advertising design and layouts* Creating a highly successful medical territory as well as a medical page and several special sections for increased revenue