Doug David Email & Phone Number

Proven Performance Media is a leader in media analytics and performance based campaign optimization for both media partners as well as companies looking to improve their media's performance.At Proven Performance Media we partner with premier media companies to help them expand their audience and optimize their media performance for their clients. We do this through in-depth evaluations of the market, strategic goals, and media performance. We then partner together to implement performance based media strategies to PROVE THE PERFORMANCE that media advertising works. This generates incremental revenue for our media partners and an expanded presence in the market.

Retail/National Major AccountsI achieved a fast-track progression in 2007 from my previous management role, to steer annual contract negotiations for numerous major client accounts such as Macy’s, Dillard’s, Publix, Mattress Firm and more. Included revenue commitments, rate structures and digital programs. I successfully led four sales executives and two support staff in a range of business segments from retail, food and liquor to healthcare, home goods, state and national government among several others. Key Accomplishments:► Through successful collaboration and strategic planning with our events team; delivered $350,000 in incremental revenue for the 2018 Successful Aging Expo, the largest one day event in the company’s history.► Led team to generate $20 million in annual revenue as a result of:- Collaborating with our national sales organization in driving initiatives with several national clients in the health care and preprint categories. - Worked with Tribune Direct on providing solutions for several key direct mail clients.► Successfully trained and mentored territory sales reps and retail managers on developing sales strategies.I steered sales efforts on a huge company strategic initiative: Our Super Thursday advertising/circulation plan in 2014. This involved:- Switching our Best Food Day from Wednesday to Thursday.- Increasing our advertisers’ volume by 35%.- Convincing all of our key retail food and department store advertisers to switch their insert advertising to Thursday, from mid-week and weekend.Results:► We successfully gained the trust of our customers-helping them to strategically plan and execute a new marketing direction. ► Every advertiser from Publix, Winn Dixie, Aldi, Save-A-Lot, Macy's, Dillard’s, Beall's and others appreciated our commitment to their success, and how we helped them go to market and met their customers' needs.

► Directed advertising staff with their sales efforts for the High Impact insert program. Surpassed goal of $500,000 by 92%, catapulting sales to $963,000. This program exceeded $10 million in revenue year-to-date. ► Exceeded a $35 million revenue budget goal managing the advertising staff’s preprint sales efforts. Collaboratively worked with sales managers, sales reps and marketing. ► Oversaw multiple departments in the implementation and completion of TMC analysis, Insert Accountability and High Impact Insert program.

► Led sales for Retail/National Food, Drug Store and Mass Merchandise assignment. I had the largest revenue desk in advertising generating more than $11 Million annually.► Assignment included major retail food stores (Publix, Winn Dixie, Albertson’s, Gooding’s), Drug Stores (Walgreens and CVS) Mass Merchandise (Target and Wal-Mart) and National FSI’s (News America and Valassis) along with National Consumer Package Goods clients.► Created and presented strategic multi-media sales proposals and negotiated annual contracts for key customers.► Presented detailed, thorough and analytical proposals to top level executives from President/CEO, VP and Advertising/Marketing Directors at Food/Drug Retailers, Mass Merchandise stores and National FSI companies.