Integrated digital, social and mobile media with traditional media to promote students’ and staff’s achievements and foster effective communications between the school district and its residents and prospective families; Created partnerships with the business community and higher education to enhance resources for students and staff.• Earned designation as Ohio’s highest-rated school web site by the Ohio School Public Relations Association in 2013 and 2014 after rebuilding and directing all content, design, and functionality• Transitioned district to a web-based email marketing software that improved delivery rate from 22% to 94%, with email open rates regularly between 25% and 60%• Awarded “Best Social Media” site in Ohio by the Ohio School Public Relations Association in 2014 after being among the first districts in Ohio to establish a social media presence (Facebook, Twitter, Instagram, GooglePlus, YouTube, LinkedIn); Successful content and engagement strategies resulted in district’s social media profiles to be the only in Ohio with more fans/followers than students• Expanded use of emergency reverse-911 systems to a full text-alert system for notifications and reminders for parents and student• Led the community's decisive 71% passage of a $30 million bond issue in 2010 to upgrade Beachwood High School by successfully integrating social media with direct mail and advertising campaign strategies• Reduced printing costs by streamlining and converting most forms and publications to online-only formats, resulting in greater convenience and better communications for parents and staff• Successfully directed the district’s communications strategy and messaging through several public relations crises• Utilized business connections to open doors for administrators and educators to develop curricular partnerships with Northeast Ohio businesses

Implemented marketing and communications strategies to develop and acquire clients, while managing account service delivery for staffing firm that specializes in marketing talent solutions.• Successfully placed marketing, communications, sales and interactive professionals with more than a dozen client companies in first year• Secured retained search, engagement, and contract/interim staffing agreements by penetrating and managing relationships inside client companies through email marketing and warm/cold calling• Developed and managed firm's social networking profiles on LinkedIn, Facebook, and Twitter to expand and enhance customer reach, communication, affinity, and loyalty• Promoted firm's services through marketing emails and articles for client e-newsletters; Quoted in multiple publications as a job search advice expert

Developed and implemented successful sales, marketing, and public relations strategies for franchisor of executive search firms that opened more than 60 offices in its first two and a half years of operation.• Retooled company’s franchise sales process with a “mutual exploration,” resulting in a shortened sales cycle; Closed 9 franchises deals in the first four months of 2008, compared with four during the same period of the prior year and 15 in all of the prior year; 31 franchise prospect discovery day visits scheduled during the first four months of 2008, compared with nine during the same period of the prior year, and 35 during all of the prior year• Drafted and executed all communications strategies and plans; wrote news releases; pitched stories to local business, national trade media and investor relations professionals• Managed company’s marketing efforts that included database email marketing campaigns, Internet marketing, and internal communications to promote news and programs to franchise owners and their employees• Restructured curriculum for company’s training platform to better serve franchise offices and their employees

Developed and implemented successful sales and marketing strategies for Northeast Ohio’s most comprehensive community center, with primary emphasis on revenue-generating services: fitness, wellness and recreation; numerous day and overnight camps; and three early childhood centers.• Dramatically increased membership sales by 23% to more than 4200 member-units; Increased day and resident camp enrollment by 18% to more than 1100 campers; Increased preschool enrollment by 15% to more than 200 children• Retooled member services procedures led to an increase in member retention from 66% to 74%• Used positive media relationships to turn around agency’s tarnished community image, broadening organization’s exposure through the media by nearly 100%• Rebranded organization, using national campaign tools created by Landor, resulting in a more positive community image; Incorporated brand voice into writing, design and production of collateral materials, resulting in consistent messages in materials such as annual report, brochures, direct mail and ads• Reduced printing and advertising expenses by more than 25% while improving effectiveness

Planned, developed and implemented marketing and communications plan, generating more than $30 million in contributions for annual campaign of one of Cleveland’s leading fundraising and grant-making organizations.• Crafted comprehensive drive calendar for annual campaign, resulting in coordinated production schedules for all collateral materials, training, direct mail, events, advertising, and media relations• Generated a record 11.1% average response rate to direct mail campaign to previous donors, leading to an 87% overall donor retention rate• Developed highly effective training resources, including presentations, scripts, CD-ROMs, web site content, and motivational tactics for staff, board of trustees and volunteer force of 1,000 solicitors, resulting in improved solicitations of more than 15,000 community members• Executed largest single-day telethon in organization’s history that raised in excess of $1 million• Trained professional staff on marketing and co-branding, resulting in enhanced brand identity and ensuring program areas met program and organizational objectives

Marketing & Promotions Associate (1996-1999)Sports Information Assistant (1993-1996)