Key Tips for Real Estate Agents - Don't Neglect the Basics ★ Optimize Social MediaFacebook, Twitter and LinkedIn are are critical to reach Millennials, who statistically will be your next home buyer. Post all your listings, photos and open house events on Facebook, tweet them out, and be sure to invite your LinkedIn connections. Provide educational information about staging, the home buying process etc. Make sure you put time on your calendar and make an appointment with yourself to utilize social media tools. ★ Establish Sales GoalsCreate SMART goals and the plan of action to achieve success. Make yourself accountable. Find a co-worker or networking partner to hold each other accountable, just like a gym membership, you only go if you have an appointment with the trainer. By scheduling accountability meetings, you are much more likely to get the work done. Hone in on the activities that contributed to your bottom line. Review your progress often. ★ Initiate Strategic PartnershipsBuild professional partnerships with key mortgage and title companies. Together you can contribute to each others' success. ★ Use a Mortgage Banker not a Broker. More deals can fall apart at the table, if the money isn't there on time, and it happens often when you contact is just brokering the deal not underwriting it. In addition, there are frequently more hidden fees and surprises when you aren't communicating with the funding company itself. So for your clients peace of mind and your reputation, choose the mortgage provider you recommend very carefully, it is the last impression your client has of your entire home buying/selling experience.By implementing these tips, you will be well on your way to greater success in the new year. Whether or not we decide to work together, it is certainly worth having a conversation. I welcome your call direct 215-292-4589 or email doug@dougmauer.com.