Doug Mcclelland Email & Phone Number

Greater New York City Area

Integral role in comprehensive digital operations for CPG (Church & Dwight) and Travel (United Airlines) accounts. Everyday responsibilities included campaign management across a range of digital channels (Programmatic, Display, Content, Premium Video, Connected TV, eCommerce), while maintaining key client communication. Experience in building digital.

Greater New York City Area

The digital performance associate was a hybrid role that entailed the responsibilities of digital investment and ad operations for both brand and acquisition-driven campaigns. Worked within a travel portfolio that comprised of The Hertz Corporation and United Airlines. Played significant role in on-boarding process when MEC acquired the Hertz Rental Car.

Greater New York City Area

Hands-on role during SEM overhaul of Jaguar-Land Rover for regional and local markets across the United States. Interpreted data from Google Adwords, Bing Ads, and Yahoo Gemini to shift campaign budgets toward efficient tactics. Created "conquesting" campaign to increase share-of-voice against other competitors. Conducted in-depth competitive research.

Greater New York City Area

Responsibilities included building and implementing SEO/SEM objectives, monitoring weekly SEO/SEM results, and making optimizations based on trends observed. Promoted client product and customer outreach through sporting events at Madison Square Garden and Prudential Center.

Greater New York City Area

Assisted in managing day-to-day client matters with CenturyLink Business regarding various social media initiatives. Responsible for monitoring daily social media activity. Involved in monthly themes and creative process for all social media posts. Helped manage the development for the “1 Gig” contest that included overseeing the professional production of.

Greater New York City Area

Handled daily reporting on client data for J.G. Wentworth, Cancer Treatment Centers of America, and Epiduo through various digital channels, as well as conversion tracking via Google Analytics. Prepared reporting decks that were sent to client for weekly status calls. Gained understanding of digital media planning through direct site partnerships and.