Doug Mcclelland Email & Phone Number

Greater New York City Area

Integral role in comprehensive digital operations for CPG (Church & Dwight) and Travel (United Airlines) accounts. Everyday responsibilities included campaign management across a range of digital channels (Programmatic, Display, Content, Premium Video, Connected TV, eCommerce), while maintaining key client communication. Experience in building digital media recommendations for both branding and performance-based initiatives, leading digital strategy discussions to align with client goals/objective, advising on in-flight optimizations based on analysis of real-time data + brand lift studies, and reporting back to clients on a regular basis. Have overseen execution process for custom content programs stemming from brand efforts by serving as the intermediary between creative agency, publisher, and client. Advanced knowledge of essential advertising platforms, including DCM, DoubleVerify, Innovid, MOAT, Sizmek (Amazon Ad Suite), MediaTools, and ComScore.

Greater New York City Area

The digital performance associate was a hybrid role that entailed the responsibilities of digital investment and ad operations for both brand and acquisition-driven campaigns. Worked within a travel portfolio that comprised of The Hertz Corporation and United Airlines. Played significant role in on-boarding process when MEC acquired the Hertz Rental Car business in mid-2016, which included client facing, recommending partners for their technology stack, and implementing attribution focused strategy. While a member of the United Airlines team, extensively involved in campaign recommendation process, handled reporting schedule, and managed billing process.

Greater New York City Area

Hands-on role during SEM overhaul of Jaguar-Land Rover for regional and local markets across the United States. Interpreted data from Google Adwords, Bing Ads, and Yahoo Gemini to shift campaign budgets toward efficient tactics. Created "conquesting" campaign to increase share-of-voice against other competitors. Conducted in-depth competitive research about the luxury automobile industry. Responsible for monthly reporting for diabetes medications under Boehringer Ingelheim. Contributed insights and visual analysis to monthly performance deck sent to Boehringer Inglelheim client team.

Greater New York City Area

Responsibilities included building and implementing SEO/SEM objectives, monitoring weekly SEO/SEM results, and making optimizations based on trends observed. Promoted client product and customer outreach through sporting events at Madison Square Garden and Prudential Center.

Greater New York City Area

Assisted in managing day-to-day client matters with CenturyLink Business regarding various social media initiatives. Responsible for monitoring daily social media activity. Involved in monthly themes and creative process for all social media posts. Helped manage the development for the “1 Gig” contest that included overseeing the professional production of a promotional video.

Greater New York City Area

Handled daily reporting on client data for J.G. Wentworth, Cancer Treatment Centers of America, and Epiduo through various digital channels, as well as conversion tracking via Google Analytics. Prepared reporting decks that were sent to client for weekly status calls. Gained understanding of digital media planning through direct site partnerships and third-party vendors. Created Facebook advertising campaign for Touchstone Energy, including creative concept/design and targeting. Regularly sat in on meetings with vendors presenting cutting edge techniques for media plan use.