This role consisted in steering 2 company subsidiaries across sales and digital marketing solutions. I provided operational leadership, drove strategic sales growth, and directed product development. I also coached a team and headed people management strategy.My key accomplishments included:• Successfully launching new business unit of digital-only sales teams across Western Canada.• Transforming legacy print only business by creating new revenue streams with development of digital product portfolios.• Delivering double digit revenue growth month over month by scaling sales teams and leading sales strategies.• Launching partnerships with BIAs and other agencies through creation of partnership and referral programs.• Consulting on transformation strategies with partnership companies across Western Canada and Ontario.• Administering compensation design and training development, boosting staff engagement.

During this tenure I headed major business transformation and implemented new strategic sales direction at national level. I identified growth opportunities and oversaw tactical plans from ideation to execution.My key accomplishments included:• Establishing 5-year sales road map across sales structure, compensation design, and customer experience.• Improving EBITDA through structural changes and monetization of new product offerings.• Introducing SAAS solutions by heading Canadian launch of MyTime offering.• Growing efficiencies by innovating sales function and go to market approach.• Representing sales organization in working with external consultants including Bain Capital and SalesForce.

In this role I led and coached regional sales teams including directors, 16 managers, and over 150 sales representatives. I fostered training and development, and created innovative sales strategies. I conceived transformation plans, headed sales channel redesign, and ensured optimum customer experience was being delivered. I introduced new customer-facing sales and presentation tools, oversaw system and process changes across the Western Region, and controlled a budget of over $200M in annual revenues. I led negotiations of collective bargaining agreements for unionized sales force and assessed salary and compensation rewards based on performance review.My key accomplishments included:• Initiating Diamond Sales channel including compensation model, generating revenue growth and enabling customer stabilization.• Successfully steering organizational transformation from print publication to digital marketing.• Being promoted to a national position to boost Yellow Pages brand and generate new revenue streams.• Heading migration of CMR system from Siebel to SalesForce.• Growing staff engagement through compensation redesign, sales efficiencies, and management practices.• Increasing digital revenues from 25% of total business to over 80%.• Coordinating 100% management turnover, solving team deficiencies.