Producing content and communication for key business units focusing on new markets, growth and strategy and personal injury ▪ Supporting new markets initiatives including tenders, presentations and pitch-related content▪ Developing internal and external communications strategies to support the objectives of the business▪ Delivering communication to help elevate EML’s brand and reputation with a focus on delivering change communications, stakeholder engagement and project support to… Show more Producing content and communication for key business units focusing on new markets, growth and strategy and personal injury ▪ Supporting new markets initiatives including tenders, presentations and pitch-related content▪ Developing internal and external communications strategies to support the objectives of the business▪ Delivering communication to help elevate EML’s brand and reputation with a focus on delivering change communications, stakeholder engagement and project support to onboard and integrate new EML customers▪ Creating and maintaining strong relationships with all stakeholders including internal clients, vendors, senior management and the executive teamAchievements and highlights:▪ Streamlining the tender design process through the development of templated content▪ Project Manager and creative lead for our corporate magazine▪ Developed intranet UI using SharePoint▪ Conceptualised and developed resource hubs to support hundreds of case managers across our key business units Show less

Producing Content and Communication:▪ Creating and maintaining communications across all platforms for existing members that educates them about their cover and addresses issues pertaining to managing their membership; draws attention to issues within the broader health industry; builds loyalty and reduces member (controllable) terminations ▪ Supporting brand positioning by creating and/or facilitating thought leadership content for our existing members and other stakeholders (e.g… Show more Producing Content and Communication:▪ Creating and maintaining communications across all platforms for existing members that educates them about their cover and addresses issues pertaining to managing their membership; draws attention to issues within the broader health industry; builds loyalty and reduces member (controllable) terminations ▪ Supporting brand positioning by creating and/or facilitating thought leadership content for our existing members and other stakeholders (e.g. Avant members, strategic alliances and PHI industry associations)▪ Ensuring accuracy and consistency of messaging, corporate house styles and compliance requirements across internal and external communicationsAchievements and highlights:▪ Internalised previously outsourced processes to increase efficiency and reduce cost▪ Independently acquired competency in federal government communication platforms to have better control of timelines and outcomes▪ Self-started a review and overhaul of communications to ensure greater consistency and alignment with brand values and identity Show less

Consulting & Copywriting ▪ Providing consulting advice for all communications requirements▪ Developing web strategy and structuring content ▪ Crafting copy for digital concepts and presentations▪ Providing expert consulting and crafting compelling digital content across Australia, Singapore and IndiaKey clients: ▪ Unilever (www.ufs.com)▪ Citibank▪ Suncorp▪ Thrive Refugee Enterprise

Communications Management:▪ Handling communication for Emaar's community management division that manages over 35,000 mixed use units comprising 150 buildings, 13,000 villas and 100,000+ residents▪ Managing a team of communication specialists to fulfill communication requirements across all mediums▪ Creating communication strategies based on existing and proposed events/activities for the year▪ Updating, optimising and ensuring freshness on content on the community… Show more Communications Management:▪ Handling communication for Emaar's community management division that manages over 35,000 mixed use units comprising 150 buildings, 13,000 villas and 100,000+ residents▪ Managing a team of communication specialists to fulfill communication requirements across all mediums▪ Creating communication strategies based on existing and proposed events/activities for the year▪ Updating, optimising and ensuring freshness on content on the community portals▪ Liaising with service providers to ensure qualitative synergy with our standards and guidelinesAchievements and highlights:▪ Was instrumental in creating the very first ‘Welcome Pack’ - comprehensive document for new residents of the communities▪ Delivered four community portals: www.arabianranches.ae, www.thegreensandview.ae, www.dubaimarina.ae and www.emiratesliving.ae, that provide a one-stop location for all community related information▪ Was part of a committee initiated by RERA (Real Estate Regulatory Agency), a government department, to create standardised documentation for all Owners Association management companies in the Emirate▪ Crafted award submissions for the company, helping increase industry recognition of our best practices and innovative initiatives Show less

Content Management/Copywriting▪ Collaborated with core departments, set up team and managed content pre and post-launch of landmarkshops.com ▪ Managing a team of content management professionals ▪ Ensuring freshness of products and visual content in line with seasonal and marketing calendars▪ Overseeing copywriting, photography and retouching teamS to ensure quality output based on guidelines▪ Collaborating with core departments, setting up team and managing content ▪… Show more Content Management/Copywriting▪ Collaborated with core departments, set up team and managed content pre and post-launch of landmarkshops.com ▪ Managing a team of content management professionals ▪ Ensuring freshness of products and visual content in line with seasonal and marketing calendars▪ Overseeing copywriting, photography and retouching teamS to ensure quality output based on guidelines▪ Collaborating with core departments, setting up team and managing content ▪ Researching and building best practices and synergies to streamline workflow and improve efficiency▪ Providing high-level content and brand recommendations▪ Identifying and working with relevant stakeholders to implement Content Management System requirements based on business needs▪ Working with Human Resources to identify and hire new resources for key content management positionsProjects completed:- landmarkshops.com- babyshopstores.com- shoemartgulf.com- lifestylegulf.comAchievements and highlights:- Managed content and team to launch www.landmarkshops.com - the biggest e-commerce portal in the Middle East- Managed content and team to launch the biggest Babyshop online store in the region Show less

Responsibilities undertaken: Copywriting▪ Conceptualising and developing copy for creative pitches▪ Copywriting for regular, seasonal and ad hoc promotions▪ Conceptualising and providing content for press releases, brochures, leaflets, DM, websites, eblasts, radio spots, and TVCs▪ SEO for all websites created by the companyKey clients:▪ Microsoft▪ Nokia▪ Mars▪ Unilever ▪ Gulf News▪ Land Rover▪ Al Tayer Group▪ Zain Nigeria ▪… Show more Responsibilities undertaken: Copywriting▪ Conceptualising and developing copy for creative pitches▪ Copywriting for regular, seasonal and ad hoc promotions▪ Conceptualising and providing content for press releases, brochures, leaflets, DM, websites, eblasts, radio spots, and TVCs▪ SEO for all websites created by the companyKey clients:▪ Microsoft▪ Nokia▪ Mars▪ Unilever ▪ Gulf News▪ Land Rover▪ Al Tayer Group▪ Zain Nigeria ▪ Masafi▪ DIFC▪ Splash Fashions ▪ FedEx▪ Citibank Bahrain▪ Emaar▪ Emirates▪ SuperMaxAchievements and highlights:▪ Pitched and won MARS (Galaxy & Snickers) account▪ Pitched and won DIFC’s IMF campaign ▪ Pitched and won the DIFC One Dirham campaign▪ Conceptualised and developed content for: - splashfashions.com – Lynx Gold award-winning website 2008 - nissanjuke-me.com – 2012/2013 MENA Cristal Bronze winner for Digital & Mobile - galaxy-icecream.com – one of the most successful web promotions for Galaxy Ice Cream in the UAE - snickersafc.com – the first Snickers-AFC sponsorship promotion - supermaxworld.com – the world’s 2nd largest manufacturer of razor blades in the world - Nokia N8 Facebook app – Nokia PikFlik: apps.facebook.com/nokiapikflik - Windows ‘Go Genuine’ campaign microsoft.com/jordan/genuine (just one of the regional sites developed) Show less

Responsibilities undertaken: Copywriting▪ Developing member communication for various frequent flyer and loyalty programmes, including regular, seasonal and ad hoc promotions, membership guides and packs, newsletters, leaflets, DMs and HTMLs ▪ Developing content for inhouse PR requirements▪ Managing a team of designersKey clients (Loyalty Programmes):▪ Skywards (Emirates Airlines)▪ Porsche▪ DHL Altitude ▪ Dine In by Hyatt ▪ Alfursan (Saudi Airlines)… Show more Responsibilities undertaken: Copywriting▪ Developing member communication for various frequent flyer and loyalty programmes, including regular, seasonal and ad hoc promotions, membership guides and packs, newsletters, leaflets, DMs and HTMLs ▪ Developing content for inhouse PR requirements▪ Managing a team of designersKey clients (Loyalty Programmes):▪ Skywards (Emirates Airlines)▪ Porsche▪ DHL Altitude ▪ Dine In by Hyatt ▪ Alfursan (Saudi Airlines) ▪ Sindbad (Oman Air)▪ Privilege Club (Qatar Airways) Achievements and highlights:▪ Pitched and retained the Skywards account for 2007▪ Developed all communication for the Oman Air frequent flyer programme, Sindbad Show less

Responsibilities undertaken: Marketing Communications- Writing and developing content for whitepapers and brochures- Developing communication material for recruitment- Handling marketing communication for global sales support- Coordinating with PR, advertising and other external agenciesAchievements and highlights:▪ Nominated for the Brooks Ratna “I Create Value” and “I Can Do It” Awards▪ Co-winner of the Brooks ‘Vision & Mission Statement’ competition

Responsibilities undertaken: Copywriting/Content Management- Sourcing, editing, writing and refining content for clients across various industries and subjects- Interacting with large corporate organisations - Interacting with clients across various industries and subjects

Responsibilities undertaken: Developing marketing communication- Handling marketing communication for the Events Division in Europe, US and Asia Pacific- Providing content for various marketing campaigns and Newsletters - Proofing, checking and suggesting modifications for enhancement of the Event’s division on the Frost & Sullivan corporate website- Coordinating with marketing teams in the US on all campaignsAchievements and highlights:Provided content and monitored… Show more Responsibilities undertaken: Developing marketing communication- Handling marketing communication for the Events Division in Europe, US and Asia Pacific- Providing content for various marketing campaigns and Newsletters - Proofing, checking and suggesting modifications for enhancement of the Event’s division on the Frost & Sullivan corporate website- Coordinating with marketing teams in the US on all campaignsAchievements and highlights:Provided content and monitored design for Frost & Sullivan’s first Integrated Marketing Brochure Show less

Responsibilities undertaken: Copywriting/Content Management- Developing content for various corporate clients across industries- Conceptualising and developing various online advertising campaigns- Managing content for large corporate sites- Handling and coordinating a team of designers, developers and copywriters- SEO for all sites created by the company- Managing large accounts across industries with award-winning resultsAchievements and highlights:-… Show more Responsibilities undertaken: Copywriting/Content Management- Developing content for various corporate clients across industries- Conceptualising and developing various online advertising campaigns- Managing content for large corporate sites- Handling and coordinating a team of designers, developers and copywriters- SEO for all sites created by the company- Managing large accounts across industries with award-winning resultsAchievements and highlights:- Project Manager for mhril.com – recipient of the ABBY Awards 2003 – The Mumbai Advertising Club Awards for creative excellence in advertising. Responsibilities included copywriting, site maintenance and updating. - Contributed to the development of the first (for the company) flash-based Content Management System for mhril.com- Conceptualised and contributed to the prototype of the Query Management System for royalenfield.com Show less