Doug Minor Email & Phone Number

United States

Hickory, Nc, Us

Lead the Marketing and Communications office and the university's digital strategy. Work to elevate the university’s brand, help achieve admission and student retention goals, increase alumni and donor engagement and support, and raise the institution’s national and regional profile.

Charlotte, Nc, Us

Managed the university’s digital presence and communication efforts, including website, social media, public relations and email. Provided strategic guidance for digital marketing efforts, SEO and content strategy. Managed team of four full-time staff, including director of communication, communication coordinator, and digital strategist.

Daytona Beach, Florida, Us

Conducted a high-level review and assessment of institutional digital communications and marketing, including websites, digital advertising, social media, news, multimedia, print, staffing and resources for Embry-Riddle’s campuses in Daytona Beach, Florida, Prescott, Arizona, and Worldwide/Online. Led a week of on-site discovery sessions with faculty, staff and senior administrators. Prepared and delivered a findings and recommendations report.

Davidson, North Carolina, Us

Completely revamped Davidson’s digital presence to become nationally award-winning, direct internal and external communications and marketing, social media strategy and implementation, e-mail, video, and new media initiatives. Advise directors and senior leadership on digital communications, social media strategy, new media initiatives, media pitching, packaging of news stories, and crisis communications.• Directed the redesign and rebranding of davidson.edu in 2012-2013, going from 19,000 pages at project start to 3,500 pages at launch. Responsible for all aspects of project: research, discovery, strategy, user experience, information architecture, responsive design, technical implementation, usability testing, content writing and editing, user training, vendor and staff management, and budget. Project involved significant change management and building consensus among staff and faculty. • Integrated new social media strategy into college communications and marketing; developed new content workflows for news and social media production.• Implemented new digital governance and standards, centralized website review and publishing process to increase quality across website; revised and updated online style guide.• Member of college’s public affairs group, which sets strategy for increasing national visibility for college; launched new insert studio on campus to provide Davidson faculty experts with direct access to national media interviews.• Manage a team of three and member of five-member leadership group of college communications.Results:• Led a digital-first approach to communications and marketing, which includes new editorial process and workflows for content producers.• Social media strategy has garnered a 500% increase in followers and engagement.• College has seen record applications, visits, and largest enrolled classes in its history during the three years following website redesign and new social media strategy.

Manchester, New Hampshire, Us

Directed college’s digital presence, internal/external communications, social media strategy, e-mail communication, and new media initiatives. Managed, produced, and edited content in multiple formats (text, audio, photography, video). Authored online style guide, policies, procedures, and training documentation. • Advised Assistant VP, senior staff, and directors on strategy for digital and print communications and media relations; external and internal communications with constituents.• Advisor to College Advancement to determine strategy and tools for enhancing e-communication and resource development with alumni and donors.• Consulted on college graphic identity standards for print and digital communications.• Member of 2010 institutional strategic plan implementation committee.• Project director and lead strategist for 2010 and 2003 redesigns of anselm.edu.• Wrote redesign budget proposal and RFP, coordinated vendor and CMS selection process and oversight of multiple project advisory groups; negotiated $300K project budget and schedule, contract specifications with vendors.• Managed project discovery, strategy, information architecture, user experience design, strategy, site accessibility, usability testing, technical implementation, content migration of 2,000+ webpages, content writing for 500+ new pages, Google Search Appliance and campus calendar implementation.• Directed Ingeniux CMS implementation, centralized Web publishing and content review process, wrote training documentation and trained 120 campus users.• Led team of staff and students covering six nationally televised democrat and republican presidential debates on campus organized by CNN, ABC News, and Fox News Channel in 2004, 2007, and 2011. Wrote news stories, coordinated photography and video coverage.• Helped lead coverage around high-profile college events.

New London, Nh, Us

Served as college graphic designer, editorial webmaster, writer and editor for faculty and staff e-newsletter, and news writer. Responsibilities included:• Graphic design, print management, and production of college advertising, brochures, booklets, and other marketing materials• Project manager for 2001 redesign of website• Conceptualized and wrote college news releases, radio ad scripts, and other media.• Wrote, edited, designed, provided photography, and published content for monthly internal faculty and staff e-newsletter

Provided initial planning and implementation for CISA’s $100,000 “buy locally grown” marketing campaign. Responsibilities included:• Marketing campaign planning, message development, brand identity, and point-of-purchase promotional materials• Assisted with public relations, foundation and community-partner solicitation and cultivation, farmer and retailer recruitment and data collection, and development of campaign evaluation strategy

Greenfield, Massachusetts, Us

Coordinated special events, professional conferences, training workshops, and trade shows for 500-to-1,000 building industry professionals on renewable energy, energy efficiency, and green building. Responsibilities included:• Public relations, marketing, and media relations for building industry professional conferences and trainings and for the National Tour of Solar Homes in 10 northeast states• Graphic design for event and conference materials; managed website