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High-capacity and seasoned general management background in sales initiatives, store operations, new business development, multi-product management, strategic planning and industry networking initiatives in B2C mass retail environments. Entrepreneurial leadership in growing and supervising new locations in regional markets, rolling out profit-oriented merchandising programs and surpassing sales & profit goals for leading Canadian “Big Box” retailers.........................................................................................................................................❖ Record-setting background as Top Store Manager, Revenue Generator and Team Builder in all aspects of business growth, including competitive analysis, target marketing, inventory control, brand positioning, labor relations and regulatory compliance.❖ Successful development and implementation of successful market strategies and high-impact business plans with a visionary and confident approach; rapid delivery of high-growth revenue results.❖ Solid expertise in negotiating and executing complex projects, contracts and agreements with top management and key decision-makers; fully familiar with P&L, budgeting and cost reductions.Specialties: Sales Strategies ♦ People Development ♦ Performance Metrics ♦ Competitive Analysis ♦ Workforce Planning ♦ Business Savvy ♦ Financial Acumen ♦ P&L/Budgeting ♦ Operational Streamlining ♦ Process Design ♦ Strategic Planning ♦ Service Culture ♦ Team Motivation ♦ Store Operations ♦ Customer Engagement ♦ Team Builder ♦ Merchandising ♦ Lost Prevention Strategies ♦ New Product Introduction ♦ Entrepreneur
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Market ManagerDiverseyRedwater, Ab, Ca -
Market ManagerDiversey May 2018 - PresentAlberta -
Territory Sales ManagerDiversey Nov 2012 - PresentNorthern Alberta
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Assistant Store ManagerLoblaw Companies Limited Oct 2012 - Nov 2012Super Store, Spruce Grove -
General Manager (Store Manager)Tag May 2012 - Sep 2012In charge of managing all aspects of store operations, sales initiatives, marketing efforts and client relations at this 50-staff store with $6 million in annual revenue for a leading mass wholesaler. Continue to utilize abilities in visual merchandising, team building, facility maintenance and overall business operations. Succeeded in hiring all team members for our new store.Successfully fixtured, merchandised and opened the store prior to the scheduled soft opening date.Successfully launched the first tag store in western Canada on time and under budget.Instituted a leadership environment that promoted a customer-focused and sales-oriented culture; mentored and coached qualified staff to higher positions.Utilized expertise in staff hiring, training, motivation and supervision to achieve maximum productivity, peak customer satisfaction and top operating efficiencies.Supported and instituted a Health and safety team, liaised with provincial authorities to ensure optimal compliance.Trained our management team how to effectively deliver associate orientations to ensure the associates are excited to work with tag and feel part of the teamHelped establish the various reports needed to effectively manage the business, including daily sales reports, inventory cycles, associate records, and payroll.Liaised with corporate office and the 3 eastern stores to set merchandising standards.Developed associate training packages and rotations to ensure all associates are cross trained in all aspects of the business.
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Associate Store ManagerSears Canada Jan 2010 - May 2012Edmonton, Canada AreaIn charge of managing all aspects of store operations, sales initiatives, marketing efforts and client relations at this 220-staff store with $40 million in annual revenue for a leading mass merchandiser. Continue to utilize abilities in visual merchandising, team building, optimal ROI, facility maintenance and overall business operations. Design and implement process improvements to enhance productivity and streamline store functions. Track and analyze EBITDA, inventory shrink, credit approval, D/200 sales and other metrics.........................................................................................................................................❖ Key Achievements |✔ Succeeded in reducing overall payroll by 18% with areas of accountability through processes that ensured smooth and efficient flow of goods.✔ Team-led an initiative that became the provincial standard for retail price changes.✔ Instituted a leadership environment that promote a customer-focused and sales-oriented culture; mentored and coached qualified staff to higher positions.✔ Utilized expertise in staff hiring, training, motivation and supervision to achieve maximum productivity, peak customer satisfaction and top operating efficiencies.✔ As Health & Safety Chairman, liaised with provincial authorities to ensure optimal compliance. -
Assistant Store Manager | Merchandise & FulfillmentHome Depot Jun 2007 - Sep 2009Edmonton, Canada AreaDirected multi-department teams in maximizing product placement and ensuring all required inventory levels at this 210-person home improvement store with $48 million in yearly sales.✔ Personally guided the IA team to consistently deliver peak product availability and maintain top pricing structures.........................................................................................................................................❖ Previous Position | Department Supervisor, 2007 Managed all aspects of floor sales, promotions, visual merchandising, customer service and vendor relations for the Lumber area of this $30 million location.✔ Maintained a positive reputation for expertise in team building, project management, staff motivation and interpersonal communications.✔ Trained and oriented employees through a position-based curriculum learning program.
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National Sales ManagerXs Cargo Sep 2005 - Apr 2007Edmonton, Canada AreaIn charge of overseeing all aspects of floor sales, visual merchandising, inventory tracking, loss prevention and expense controls for 37 stores across Canada, representing $150 million in total sales, for this mass liquidator brand. Supervised and evaluated 70 managers and 400 staff in product lines and customer service.........................................................................................................................................❖ Key Achievements |✔ Spearheaded the set-up and staff of 9 new locations, including store layout, shipping/receiving and Occupational Health & Safety (OHS) training.✔ Developed and instituted new processes and procedures to streamline operations and buyer liaison. -
District Manager | Store OperationsLiquor Stores Gp Inc Jul 1987 - Sep 2005Edmonton, Canada AreaResponsible for coordinating product sales, pricing structures, inventory controls and supplier relations for this leading Canadian alcoholic retailer with a total of 26 stores with 52 managers, 250 employees and $30 million in yearly revenue.........................................................................................................................................❖ Key Achievements |✔ Succeeded in building this business from 10 to 18 stores with increased sales revenue and profit.✔ Authored a complete procedure manual for a group of stores under management, increasing sales by an average of 8%, reducing labor by 20% and decreased shrink by 5% across territory. ✔ Established a process to measure product costs and set retail prices across the company, resulting in $250,000 higher ROI margins in 1Q/2010.✔ Worked with the Alberta Hotel Association, AADAC, AGLC and the Alberta Liquor Association to design a new program to enhance issue awareness and personal responsibility.
Doug Morrison Skills
Doug Morrison Education Details
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Business Management -
Lakeland CollegeCertificate, Business Communication
Frequently Asked Questions about Doug Morrison
What company does Doug Morrison work for?
Doug Morrison works for Diversey
What is Doug Morrison's role at the current company?
Doug Morrison's current role is Market Manager.
What is Doug Morrison's email address?
Doug Morrison's email address is do****@****rry.net
What is Doug Morrison's direct phone number?
Doug Morrison's direct phone number is +178081*****
What schools did Doug Morrison attend?
Doug Morrison attended University Of Alberta, Lakeland College.
What are some of Doug Morrison's interests?
Doug Morrison has interest in Golf, Scuba, Officiating Hockey 35 Years.
What skills is Doug Morrison known for?
Doug Morrison has skills like Store Operations, Strategic Planning, Employee Relations, Loss Prevention, Retail, Merchandising, Visual Merchandising, Income Statement, Inventory Control, Inventory Management, Store Management, Cpfr.
Not the Doug Morrison you were looking for?
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Doug Morrison
Currently Seeking Opportunities That Don’T Involve Work. Prefer Cold Beer And Warm Climates.Kelowna, Bc -
1nexencnoocltd.com -
1live.co.uk1 +141621XXXXX
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1shaw.ca -
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