Doug Morrison Email & Phone Number

Redwater, Ab, Ca

Alberta

Northern Alberta

Super Store, Spruce Grove

In charge of managing all aspects of store operations, sales initiatives, marketing efforts and client relations at this 50-staff store with $6 million in annual revenue for a leading mass wholesaler. Continue to utilize abilities in visual merchandising, team building, facility maintenance and overall business operations. Succeeded in hiring all team members for our new store.Successfully fixtured, merchandised and opened the store prior to the scheduled soft opening date.Successfully launched the first tag store in western Canada on time and under budget.Instituted a leadership environment that promoted a customer-focused and sales-oriented culture; mentored and coached qualified staff to higher positions.Utilized expertise in staff hiring, training, motivation and supervision to achieve maximum productivity, peak customer satisfaction and top operating efficiencies.Supported and instituted a Health and safety team, liaised with provincial authorities to ensure optimal compliance.Trained our management team how to effectively deliver associate orientations to ensure the associates are excited to work with tag and feel part of the teamHelped establish the various reports needed to effectively manage the business, including daily sales reports, inventory cycles, associate records, and payroll.Liaised with corporate office and the 3 eastern stores to set merchandising standards.Developed associate training packages and rotations to ensure all associates are cross trained in all aspects of the business.

Edmonton, Canada Area

In charge of managing all aspects of store operations, sales initiatives, marketing efforts and client relations at this 220-staff store with $40 million in annual revenue for a leading mass merchandiser. Continue to utilize abilities in visual merchandising, team building, optimal ROI, facility maintenance and overall business operations. Design and implement process improvements to enhance productivity and streamline store functions. Track and analyze EBITDA, inventory shrink, credit approval, D/200 sales and other metrics.........................................................................................................................................❖ Key Achievements |✔ Succeeded in reducing overall payroll by 18% with areas of accountability through processes that ensured smooth and efficient flow of goods.✔ Team-led an initiative that became the provincial standard for retail price changes.✔ Instituted a leadership environment that promote a customer-focused and sales-oriented culture; mentored and coached qualified staff to higher positions.✔ Utilized expertise in staff hiring, training, motivation and supervision to achieve maximum productivity, peak customer satisfaction and top operating efficiencies.✔ As Health & Safety Chairman, liaised with provincial authorities to ensure optimal compliance.

Edmonton, Canada Area

Directed multi-department teams in maximizing product placement and ensuring all required inventory levels at this 210-person home improvement store with $48 million in yearly sales.✔ Personally guided the IA team to consistently deliver peak product availability and maintain top pricing structures.........................................................................................................................................❖ Previous Position | Department Supervisor, 2007 Managed all aspects of floor sales, promotions, visual merchandising, customer service and vendor relations for the Lumber area of this $30 million location.✔ Maintained a positive reputation for expertise in team building, project management, staff motivation and interpersonal communications.✔ Trained and oriented employees through a position-based curriculum learning program.

Edmonton, Canada Area

In charge of overseeing all aspects of floor sales, visual merchandising, inventory tracking, loss prevention and expense controls for 37 stores across Canada, representing $150 million in total sales, for this mass liquidator brand. Supervised and evaluated 70 managers and 400 staff in product lines and customer service.........................................................................................................................................❖ Key Achievements |✔ Spearheaded the set-up and staff of 9 new locations, including store layout, shipping/receiving and Occupational Health & Safety (OHS) training.✔ Developed and instituted new processes and procedures to streamline operations and buyer liaison.

Edmonton, Canada Area

Responsible for coordinating product sales, pricing structures, inventory controls and supplier relations for this leading Canadian alcoholic retailer with a total of 26 stores with 52 managers, 250 employees and $30 million in yearly revenue.........................................................................................................................................❖ Key Achievements |✔ Succeeded in building this business from 10 to 18 stores with increased sales revenue and profit.✔ Authored a complete procedure manual for a group of stores under management, increasing sales by an average of 8%, reducing labor by 20% and decreased shrink by 5% across territory. ✔ Established a process to measure product costs and set retail prices across the company, resulting in $250,000 higher ROI margins in 1Q/2010.✔ Worked with the Alberta Hotel Association, AADAC, AGLC and the Alberta Liquor Association to design a new program to enhance issue awareness and personal responsibility.

Certificate, Business Management

Certificate, Business Communication