Doug Platts Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, Us

Today, as the COO of retail and technology startup Gardenuity, I drive business growth and define scalable operations to support our growing customer base and product range. This includes leading our growth and partnerships with companies across the US, bringing the mental, physical and social wellness benefits of gardening to employees and key clients through workshops and garden-inspired gifts.Gardenuity, delivers custom container gardening kits tailored to each customer’s patio, porch, or balcony. Our team and technology will not only hold your hand through every step of the gardening process, but we will also match you with the exact plants, seeds, and growing materials you'll need for successful growing in your exact location.https://gardenuity.comhttps://gardenuityforbusiness.com

Dallas, Texas, Us

Simply put, Dialexa is in the business of technology research, design, and creation. Dialexa delivers proprietary technology solutions and strategies to differentiate your business and give you a competitive advantage. When everyone is using the same technology solutions, we give you different. We give you better. We design and build with excellence and the user at the forefront. We deliver speed to market. We will make you a great technology company. Our teams have extensive experience working with brands looking to digitally transform their business operations and customer experiences through custom product and platform engineering. In my role as the Vice President of Marketing I am responsible for:- Building the voice of Dialexa to the market, to the press, to our prospects, to our clients and to current/prospective employees- Growing Dialexa's reputation for high quality end-to-end technology product development- Contribute as a key member of the Dialexa leadership team especially to the short and long term company strategies- Create and communicate an overall marketing strategy that aligns to the company strategy- Develop and execute tactical marketing campaigns that support the marketing strategy- Increase market awareness by developing and nurturing press relationships and pitching stories that gain increasing national press coverage in publications like Engadget, Forbes, The Wallstreet Journal, The Verge, etc.- Drive increasing lead pipeline for sales- Create and maintain all sales collateral including pitch decks, videos and brochures- Manage day to day team and activities for inbound and outbound marketing activities including website, blogs, social, speaking, events, email, newsletter, videos, podcasts, webinars, etc

Dallas, Tx, Us

The SMU DIGITAL ACCELERATOR™ helps firms increase ROI by providing employees with the skills, tools and methodologies to plan, manage and implement internal projects. Prior to coming to the accelerator, participants are assigned coaches to help refine their ideas and to ensure that the firm approves the project. The executive and project are then sent through the accelerator, where our team of experts provide the guidance and training to help ensure the success of the project. Participants leave the accelerator with a detailed roadmap on how to implement their project and continue to work with a mentor for up to four (4) weeks after the program.DM me if you are interested in attending one of our programs.

New York, Ny, Us

- Leadership role within the Digital Media practice for North America. Media at iCrossing incorporates SEO, SEM, Display & Paid Social, with Omni-channel Digital Marketing Strategy and Reporting as an integral part of client planning and execution- Serves as an integrated member of the Central Region Senior Leadership Team comprising creative, media, strategy and account management services. Focused on business development and office growth- Directly oversees a portfolio of global accounts – each with multi-million dollar budgets. Continues to progress iCrossing’s global practice through refined practices and evaluating in-market partners- Retains responsibility for executive management of media services over national accounts- Manages direct reports in Chicago, Dallas, Scottsdale and New York, and oversees a total team of 60 people (through direct reports)- Regularly interacts with national/global peers around existing client work and new account opportunities in a distributed service model, with a global footprint- Works closely with industry analysts (Forester, eMarketer, Gartner) and industry/trade publications (SEMPO, MobileFirst) to communicate iCrossing’s evolution and go-to-market story- Builds iCrossing public profile around media, mobile and global media marketing initiatives with thought leadership via webinars, conference round-tables & presentations and editorial pieces - Leads the evolution of iCrossing’s SEO practice & integration across digital practices including paid media, creative, strategy and social/content- Continues to build knowledge to understand the audience journey across channels and platforms, to ensure qualified traffic is also converting traffic- Collaborates with key client stakeholders to understand immediate and future needs to build and retain market share and integrate across broader marketing initiatives- Assumes senior business development and account growth responsibilities through iCrossing’s Senior Leadership Team

New York, Ny, Us

- Establish SEO presence in the New York office, building a team of strategist and analysts to support iCrossing’s growing client base in NY- Drive integration with Hearst publications inorder to build visibility of editorial content through both search and social- Further built out iCrossing's international client base and defined processes and work flows for better servicing multi-language and multi-country clients- The importance of SEO for CEOs (http://www.slideshare.net/doug-platts/seo-for-ceos-12501475): https://www.eventbrite.com/e/seo-for-ceos-tickets-3046041793- Building a global brand in a digital age: http://www.icrossing.com/webinar-building-a-global-brand-in-the-digital-age- Enterprise Level SEO (http://www.slideshare.net/doug-platts/ses-ny-2012-enterprise-level-link-building): http://sesconference.com/archive/2012/newyork/agenda-day3.php#enterprise-link-building

New York, Ny, Us

- Development of iCrossing’s Natural Search offering through synergy with both online and offline channels to build increased brand awareness and revenue- Delivered strategic direction for both national and international campaign development, B2B and B2C, through co-ordination with internal cross-functional teams and client contacts, across all forms of marketing and key stakeholders- Defined and executed international campaigns with regional teams across Europe, Asia and the Middle East - Building processes, manage relationships and collaborate across client base within iCrossing’s international offices as part of the iCrossing Global Search Council- Become the public figure for iCrossing Natural Search through opinion pieces in both 3rd party publications (http://www.nma.co.uk/features/google-caffeine/3017696.article) and Connect – iCrossing’s digital marketing blog (http://connect.icrossing.co.uk/author/dplatts/)- Further building of iCrossing’s public profile through attending and speaking at marketing events in both the UK (e.g. http://www.marketingmoviesonline.com ) and internationally (http://www.onlinemarketingconference.gr/default.asp?pid=3&la=1)- Nominated 6th most influential person in the UK Natural Search industry (http://www.sitevisibility.co.uk/blog/2010/01/04/29-most-influential-people-in-the-uk-natural-search-industry/)- Collaborated with the BBC to record an SEO podcast (http://www.bbc.co.uk/academy/collegeofproduction/online/seo_page)- Identifying and qualifying new business leads. Building and delivering analysis as part of new clients pitches and key account growth - both nationally and internationally - to consistently grow the SEO department revenue and profitability quarter-on-quarter- Doubled the size of iCrossing’s Natural Search team (from 17 to 35) over the past 12 months, yet in a way that the department remains the most profitable and highest revenue generating department within the company

New York, Ny, Us

- Executed staff recruitment for analyst positions and oversaw product training to new starters and current employees- Identified new business opportunities, providing support to sales team during the pitch process with site audits and campaign strategy- Line managed a team of nine Natural Search analysts. Implemented SMART objectives to encourage personal development through 1to1s, increase team efficiency and performance management- Supervised client portfolios while maintaining client retention through providing strategic delivery and deployment- Updated company procedures, methodology development and implementation- Directed project management and activity plans for optimal campaign efficiency- Managed resources within the team for new campaign allocation and project support- Developed tactics to improve synergy across different service lines, including Pay Per Click (PPC), Display, Social Media

New York, Ny, Us

- Utilised knowledge of search engine technology, indexing capabilities and ranking methods- Evolved tools for Natural Search Optimisation analysis- Appreciation of clients websites technology restrictions and resource limitations- Understanding of client sector and online competitor analysis- Web analytics configuration and troubleshooting - Improved results through resolving technical issues, integrating optimised web content and source relevant links- Day-to-day technical contact for a number of campaigns across various sectors- Capable of working as part of a project team and as an individual- Client training, meetings and presentation preparation- Evolved bespoke search engine promotional strategies based on an understanding, and clarification where necessary, of client objectives

New York, Ny, Us

Now iCrossing UK

Oban, Argyll, Gb

- Daily management of five websites; including adding articles, customer’s testimonials and new products details- Administered technical support for customer queries and company initiatives- Consistently coped with competing demands and to prioritise tasks- Utilised skills for hands on problem-solving; generating ideas and solutions- Integrated HTML, CSS & JavaScript coding into website build- Implementation of SEO tactics to expand online customer base- Kept and maintained confidential information, client information and internal products

Master'S Degree, Information Technology For E-Commerce

Bachelor'S Degree, Computer Science