At CVS Health, I was brought in to innovate and activate audience-centric content and design in B2B sales communications. Our mission was to supercharge passive tools to become proactive strategic content delivery channels. Beginning in February 2022, my role was extended to include all B2B and B2C marketing operations creatives' work for Pharmacy Support Services/Pharmacy Benefits Management audiences: business clients/partners/stakeholders, members/patients, and prescribers/clinicians.'We’re proud to reimagine and transform #health for our customers, communities and planet.” — Karen S. Lynch, President and Chief Executive Officer at CVS HealthMy passion for making a difference in the healthcare industry arose from seeing my parents struggle to understand their prescriptions and spend hours sorting medications. Through my role as Director, Marketing at CVS Health, I strive to influence a customer-centric experience for all stakeholders in our ecosystem—B2B and B2C, from sales professionals to people like my parents—making healthcare easier and more accessible every day.

A visionary change maker, I created Design ROI to champion storytelling and brand transformation and a second brand, Office ROI, to activate audience-centric content and brand design to all users at all levels, supercharging passive tools to become proactive strategic content delivery channels.“What I learned in 15 minutes will saves me hours a week, EVERY week.” — B2B Sales professional, September 2018.I am energized by invigorating integrated marketing outputs to work harder, smarter, and deliver more return.

Brand Transformation Designer at CA Technologies — I was hired to help operationalize a brand refresh, champion efforts to streamline and optimize integrated marketing services, increase agility and reduce time to market for sales collateral.

Sequel Studio brand, marketing and digital agency — I helped launch brand production operations, guiding powerful growth that included global rebranding of three Fortune 1000 companies in tech, healthcare and financial services.

SVP at Sterling brand strategy and packaging agency — I re-engineered production operations, emphasizing integration of internal with external on-call resources. Instituted workflow optimization, centralizing client and new business sales and implementation support.

Production Manager at Mercer Management Consulting — I was hired to transform technology and service culture of New York graphics team to deliver on‑demand agility.