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Personal Purpose: To help people and organizations attain who they are uniquely capable of being.Innovative brand, product, and consumer marketing leader and catalyst. Balanced left-right brain strategist who specializes in B2B and B2C challenger brands and causes. 15+ years leading dynamic teams and 20+ years driving superior growth in customer acquisition and lifetime value, organic revenue and engagement, and brand/enterprise value. Proven in translating business objectives into data- and insight-driven omnichannel marketing and communication strategies & plans that maximize ROI.Signature Accomplishments:* Led GTM planning for $1 billion international restaurant chain, generating 16 straight quarters of same-store-sales growth.* Created and led implementation of a new customer experience strategy for environmentally-friendly + health & wellness products at a Fortune 50 retailer, resulting in sales growth 3x the systemwide average.Areas of Expertise (hands-on and team leadership) include:Market and Competitor Analysis | Omnichannel Marketing Strategy | Go-to-Market Strategy | Digital Marketing and Digital Experience | Brand Development, Brand Positioning and Brand Marketing | Customer Experience and Customer Journey Mapping | Marketing Planning and Marketing Activation | Search Engine Marketing, Social Media, and PR & Influencer Marketing | Demand Generation and Lead Generation | Content Marketing, Storytelling, SEO and SEM | Corporate Communications | MROI, ROAS, Marketing Attribution and Media Performance | Team Leadership and Coaching | Agency Management and Freelance UtilizationRestaurant, Foodservice and Hospitality: QSR, FSR, Casual Dining, Polished Casual, Fine Dining (management and consultant; PE owned, company owned, franchisors, franchise)Big Box Retail and Specialty Retail: Home Improvement; Convenience and GasConsumer Services: Residential and Commercial Property ServicesRoles: CMO, Vice President or Senior Director of Marketing and/or Communications, Chief-of-Staff
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Svp, Strategy And Analytics&PizzaCharlotte, Nc, Us
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Head Of Analytics&Pizza Jul 2024 - PresentWashington, Dc, UsPartner with CEO, CFO and the entire executive team to develop & execute roadmaps for corporate strategy, market & competitive intelligence, FP&A, and business analytics supporting Strategy, Operations, Marketing, Franchise Development and more.
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Founder - Advisor To Challenger BrandsPoppen Marketing & Analytics Advisory Apr 2023 - Present
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Growth AdvisorHyperlocology Mar 2024 - Jul 2024Huntersville, North Carolina, Us -
Chief Marketing OfficerHomefront Brands Dec 2021 - Mar 2023Huntersville, Nc, UsFounding CMO at venture-backed startup that acquired (6) residential and commercial property services franchisors in 12 months. Achieved double-digit systemwide sales increases in 2022 while standing up platform brand, rebranding 4 concepts, and building in-house agency from scratch. -
Senior Director, Analytics ServicesFishbowl Jul 2021 - Dec 2021Alexandria, Virginia, UsPromoted to oversee delivery and client success of over half our client portfolio to include holistic, post-pandemic multi-channel menu & price strategy service offerings. Selected to lead Competitor Price Research product and client delivery teams. Supervised up to 3 managers and 10 data scientists / analysts. -
Head Of Strategic PartnershipsFishbowl Jul 2020 - Jul 2021Alexandria, Virginia, UsIn response to COVID-19 pandemic, partnered with CEO to create new role bringing value-add solutions to existing clients, and sell bundled solutions 'one-to-many' via existing or new alliances with technology integration partners (ex. POS, online order), foodservice distributors, and product manufacturers.
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Director, Analytics ServicesFishbowl Nov 2017 - Jul 2020Alexandria, Virginia, UsLead team of 4 data scientists / analysts in directing C-suite executives of blue-chip restaurant brands in channel-specific menu and price strategy, marketing analytics, guest acquisition and loyalty, and ROI measurement. International client roster included Chipotle, Ruth's Chris, Denny's, Texas Roadhouse, Popeye's, Burger King Mexico and more.
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Adjunct FacultyUniversity Of North Carolina At Charlotte Jun 2015 - Aug 2019Charlotte, Nc, UsGraduate: Innovation and Change StrategyUndergraduate: Marketing Strategy Consultancy (capstone course for Marketing majors) -
Vice President, Marketing And Corporate CommunicationsBojangles' Restaurants, Inc. Dec 2016 - Jul 2017Charlotte, UsLed team of 9 marketers accountable for go-to-market strategy, consumer and product research, digital marketing, social media, public & media relations, and corporate events. Delivered 17 consecutive quarters of positive same-store sales growth. Dual reporting to CEO and SVP Marketing. -
Senior Director Of Marketing & Corporate CommunicationsBojangles' Restaurants, Inc. Jan 2015 - Dec 2016Charlotte, UsIn advance of 2015 Initial Public Offering, built in-house public / media / investor relations team, and crisis communications capabilities. Chaired development of enterprise ESG strategy.
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Director Of MarketingBojangles' Restaurants, Inc. Aug 2012 - Dec 2014Charlotte, UsRecruited by brand and PE ownership to enhance marketing organization capabilities, structure, processes and effectiveness. Insourced and supervised paid-earned-owned digital and social media and CRM.
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Adjunct Instructor Of MarketingJohnson C. Smith University Jan 2010 - May 2015Charlotte, North Carolina, UsTaught undergraduate Consumer Behavior and Marketing Channels. -
Divisional Marketing ManagerLowe'S Home Improvement Aug 2010 - Aug 2012Mooresville, Nc, UsLed local marketing and media planning for one of three U.S. operating units (approx. 400 locations), partnering with SVP Operations to ensure DIY, Installed Sales and Commerical transaction count, average invoice, and net sales goals were met. -
Consumer Marketing ManagerLowe'S Home Improvement Jan 2008 - Aug 2010Mooresville, Nc, UsLed the Environmental Marketing team and enterprise go-to-market strategy and customer experience, winning E.P.A. ENERGY STAR and WaterSenese Retail Partner of the Year awards.
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Product Marketing ManagerLowe'S Home Improvement Aug 2006 - Jan 2008Mooresville, Nc, UsLed team responsible for all marketing, advertising and visual merchandising for Seasonal category in U.S., a $2 billion business unit. Helped restore Lowe's to market share leader in Gas Grills in first year.
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Sr. Category Specialist - FoodserviceCircle K Stores, Inc. Mar 2004 - Aug 2006Laval, Québec, Ca -
Field Marketing ManagerCke Restaurants Apr 2001 - Aug 2003Franklin, Tennessee, Us -
Regional Marketing CoordinatorCke Restaurants Jun 2000 - Apr 2001Franklin, Tennessee, Us
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Marketing CoordinatorCollegeclub.Com 1999 - 2000
Doug Poppen Skills
Doug Poppen Education Details
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University Of North Carolina At CharlotteMarketing -
Point Loma Nazarene UniversityBusiness Administration
Frequently Asked Questions about Doug Poppen
What company does Doug Poppen work for?
Doug Poppen works for &pizza
What is Doug Poppen's role at the current company?
Doug Poppen's current role is SVP, Strategy and Analytics.
What is Doug Poppen's email address?
Doug Poppen's email address is do****@****nds.com
What is Doug Poppen's direct phone number?
Doug Poppen's direct phone number is +170427*****
What schools did Doug Poppen attend?
Doug Poppen attended University Of North Carolina At Charlotte, Point Loma Nazarene University.
What skills is Doug Poppen known for?
Doug Poppen has skills like Marketing Strategy, Digital Marketing, Marketing, Product Marketing, Strategy, Management, Marketing Communications, Leadership, Social Media Marketing, Retail, Direct Marketing, Advertising.
Who are Doug Poppen's colleagues?
Doug Poppen's colleagues are Adrienne Gregory, Ghiles Aittaleb, Leandro Benevides, Raven Webb, Andrea Taylor, Marquise Carter, Bella Bargman.
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