Doug Purcell

Doug Purcell Email and Phone Number

Senior Managing Director, Business Strategy at Salesforce @ Salesforce
San Francisco, CA
Doug Purcell's Location
San Francisco Bay Area, United States, United States
Doug Purcell's Contact Details
About Doug Purcell

Seasoned innovation consultant with 20 years of CX / marketing strategy experience from both client side and vendor side, focusing on omni channel journey development and customer lifecycle management. Expertise in using data to develop insights to drive acquisition and retention strategies resulting in increased customer LTV and marketing ROI. While marketing remains at the core of my focus, I also recognize a critical role in providing leadership and strategic enablement to the people around me. Always continuing to innovate new ways to enable internal teams in driving compelling conversations around customer transformation and creating a competitive differentiator in our space. Specialties: customer experience (CX) • digital transformation • customer journey mapping • enablement & training • CRM strategies • marketing intelligence and analytics • email marketing • social media • mobile marketing • interactive marketing • cross channel marketing • database marketing • direct mail • business development • predictive analytics • loyalty programs

Doug Purcell's Current Company Details
Salesforce

Salesforce

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Senior Managing Director, Business Strategy at Salesforce
San Francisco, CA
Website:
salesforce.com
Employees:
1
Doug Purcell Work Experience Details
  • Salesforce
    Senior Managing Director, Business Strategy
    Salesforce 2021 - Present
    San Francisco, California, Us
    I lead the Business Strategy practice - a pre-sales team comprised of Marketing & Commerce Strategists, Industry Experts and Business Value Services.Our team strives to become trusted business advisors to our clients' marketing & commerce executives by leveraging our proven consulting frameworks to help them take a data-driven approach to reimagining their consumer experience, personalizing the moments-that-matter, and ultimately articulating the value that Salesforce can deliver to their organizations.
    View
  • Salesforce
    Sr Managing Director, Business Consulting
    Salesforce 2016 - 2021
    San Francisco, California, Us
    The Business Consulting practice within Salesforce Marketing Cloud drives growth via digital marketing innovation. We help our clients unlock the moments of value existing between the consumer and their journeys across sales, service and marketing teams. We are the storytellers, problem solvers and innovators who set the standard for digital transformation.
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  • Salesforce
    Director Solutions Engineering
    Salesforce 2015 - 2016
    San Francisco, California, Us
    Lead the West Coast Strategic Enterprise pre-sales team covering the Salesforce Marketing Cloud products. (comprised of sales engineers and strategy consultants) This includes the ExactTarget solution for multi-channel marketing (email, mobile apps, push/sms, and web), Predictive Intelligence, and the legacy Radian 6 (social listening) and Buddy Media (social media posting and engagement) products.
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  • Salesforce
    Principal Business Consultant
    Salesforce 2012 - 2015
    San Francisco, California, Us
    Work with strategic prospects/clients to analyze their existing interactive marketing programs, identify their cross-channel needs, and ultimately prescribe technology and people solutions to drive optimal business value.
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  • Expedia Group
    Marketing Director - Retention And Loyalty (Travelocity)
    Expedia Group Oct 2010 - Dec 2011
    Seattle, Wa, Us
    Responsible for developing Travelocity’s short and long term email marketing and loyalty strategy. Work cross functionally with product, media sales team, acquisition marketing, technology and analytics/insights teams to deliver integrated retention and cross-sell programs that drive revenue and customer engagement.
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  • 24 Hour Fitness
    Marketing Director - Digital Customer Experience (Crm)
    24 Hour Fitness 2006 - 2010
    Carlsbad, Ca, Us
    Oversaw the strategic direction for all targeted marketing communications and retention programs for 24 Hour Fitness, including email, direct mail, rewards and online referrals.
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  • 24 Hour Fitness
    Marketing Manager - Partnerships
    24 Hour Fitness 2004 - 2006
    Carlsbad, Ca, Us
    Oversaw entire sponsorship portfolio, youth initiatives and event marketing on both the regional and national level. (USOC, MLB, NBA, NFL, Collegiate and Youth)
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  • American Golf Corporation
    Regional Sales & Marketing
    American Golf Corporation 2001 - 2004
    El Segundo, Ca, Us
    Responsible for establishing and growing both corporate and individual business opportunities for the company’s Northern California region.
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  • Clickaction Email Marketing
    Client Services & Sales
    Clickaction Email Marketing 1999 - 2001
    Collaborated with prospects and clients’ marketing and IT departments to design, develop and implement online marketing strategies for customer acquisition and retention.
  • Adidas
    Product Marketing
    Adidas 1997 - 1999
    Herzogenaurach, Bavaria, De
    Co-managed largest apparel business unit. ($200 million annual revenues) Worked with design, development and sourcing to create quarterly clothing lines
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Doug Purcell Skills

Email Marketing Crm Product Marketing Strategy Marketing Strategy Mobile Marketing Digital Marketing Social Media Marketing Interactive Marketing Business Development Online Marketing Direct Marketing Customer Retention Database Marketing Customer Relationship Management Customer Experience Social Media Sponsorship Loyalty Programs Brand Loyalty Event Planning Social Networking Client Services Cross Channel Marketing Financial Services Customer Loyalty Sponsorship Marketing Event Marketing Referral Generation Enablement Sales Enablement

Doug Purcell Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Business Economics
  • Campolindo H.S.
    Campolindo H.S.

Frequently Asked Questions about Doug Purcell

What company does Doug Purcell work for?

Doug Purcell works for Salesforce

What is Doug Purcell's role at the current company?

Doug Purcell's current role is Senior Managing Director, Business Strategy at Salesforce.

What is Doug Purcell's email address?

Doug Purcell's email address is do****@****ail.com

What is Doug Purcell's direct phone number?

Doug Purcell's direct phone number is +131783*****

What schools did Doug Purcell attend?

Doug Purcell attended Uc Santa Barbara, Campolindo H.s..

What skills is Doug Purcell known for?

Doug Purcell has skills like Email Marketing, Crm, Product Marketing, Strategy, Marketing Strategy, Mobile Marketing, Digital Marketing, Social Media Marketing, Interactive Marketing, Business Development, Online Marketing, Direct Marketing.

Who are Doug Purcell's colleagues?

Doug Purcell's colleagues are Vipul Tripathi, Mritunjaya Pancholi, Ivan Anyaegbu, Anton Dovzhik, Bruno Guimarães, Joe Scheffer, Natalie Dow.

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