Working with an amazing team to help craft the product vision, innovation, and functional design.Adbox simplifies franchise marketing with a dynamic suite of simple-to-use tools that can replace your franchise marketing agency. Create, store, and launch ads easily, ensuring brand consistency and effective local engagement.

Scratch pioneers NFT valuation with the world's first automated tool, Scratch Engine. We compile global data using AI technology, delivering real-time valuation reports - thus revolutionizing the NFT market for confident research, investment, and transactions. As the Chief Product Officer, my responsibilities include:- Researching and synthesizing user needs, personas, and business goals.- Creating the MVP, BETA, and v1 product strategies.- Collaborating with the Dev team to design the MVP version, leveraging open-source design systems for faster delivery.- Managing the backlog and writing development stories as the Product Owner.- Working with data scientists to convey needs, goals, and strategies for architecting the AI data model.- Creating all marketing, branding, and project materials.

4insite is transforming how service providers create, track, and verify service delivery globally, helping facilities gain control, improve quality, manage costs, and mitigate dissatisfaction. Validating that facilities receive the value they expect. As the Director of Innovation, I:- Led innovation efforts, refined features, and introduced 'sensor networks' for seamless communication with IoT devices, QR codes, and NFC.- Developed a state-of-the-art Chatbot powered by Dialogflow, providing 24/7 support for FAQs, customer service requests, and complaints.- Streamlined user interaction, enabling communication without app downloads, enhancing convenience for end-line service consumers via an SMS chatbot.- Played a pivotal role in revolutionizing the service industry, empowering clients with innovative solutions.- Contributed to the redefinition of quality and satisfaction of end users.

Subscription-based workflow automation and communication tool for service providers in Construction, Maintenance, Landscape, and Janitorial industries. Focused on optimizing the "last mile" of service delivery chain, integrating with smart buildings to thrive in a data-driven marketplace.As the Product Designer, I was responsible for:- Conducted extensive research on users, customers, industry trends, and competitors.- Compiled data to formulate a comprehensive product strategy, leading to MVP development.- Crafted MVP strategy and collaborated with the development team to organize, plan, and execute product development.- Designed the UX/UI and created design artifacts for WorkforceOne.- Developed prototypes and conducted randomized field user testing for iterative improvements.- Created documentation and effectively managed backlogs to ensure smooth product development.- Developed a go-to-market strategy to drive successful product launches.

- Design and redesign apps to deliver the best user experience, encompassing all stages from research and requirements gathering (SRS) to GUI documentation.- Develop wireframes, workflows, and pixel-perfect screenshots to articulate design concepts and guide development teams.- Conduct thorough usability reviews of existing applications, offering valuable insights and recommendations for enhancing user experience.- Provide Product Design services for projects facing challenges, offering expertise to overcome obstacles and ensure successful outcomes.

Provided UX consultancy/design services to California State Child Welfare Digital Services building the *New Child Welfare Services software platform called 'CARES' to will help Social Workers be better informed and connected across all 58 counties.- Interviewed users and stakeholders to define features.- Collaborated with cross-functional teams for feature planning & versioning.- Created the UX strategy and designed UI artifacts.- Created functional documentation for dev.- Worked with cross-functional design team to ensure standardized components.- Consulted various teams on innovative solution ideas to solve problems.

Worked with SME’s & stakeholders to refine requirements & objectives. Led, mentored, and collaborated with UX/UI & visual design teams as well as process & content writers for a 60+ feature SaaS product in an Agile environment.

Worked with SME’s & stakeholders to refine requirements & objectives. Led, mentored, and collaborated with UX/UI & visual design teams as well as process & content writers for a 60+ feature SaaS product in an Agile environment.

Worked closely withSME's, stakeholders, engineers, and users in the field to deliver a mobile first SaaS product that meets business objectives while being intuitive, easy and engaging to the diverse group of users from varied socioeconomic, cultural, and educational backgrounds.

Meet with clients & stakeholders, SME’s, PM’s and dev teams to refine requirements & feature sets for each project. Led, mentored, and collaborated with UX/UI & visual design teams on 100’s of native mobile applications and web sites in both Waterfall and Agile processes.

Worked directly with sales teams and stakeholders to identify project specifications, user needs and help drive version control through creation of spec documentation, user personas, process flows & wireframing. I would then work closely with the development teams to create clean, intuitive user interface designs through high-fidelity screenshots and launch graphics.

Directed and developed on/off-site design teams to create successful user experiences for consumer-facing web sites and content & marketing for 60+ web sites & 3 affiliate networks. Managed/coached offshore design resources to consistently deliver industry-leading content used by thousands of affiliates from around the world.

Designed and re-designed user interfaces for customer facing CMS platforms that encouraged user signups and customer retention. Utilized analytics and focus groups to continuously improve the performance of the sales and membership portals of more than 20 web properties. Produced large scale promotional material for the use at sales conferences and exhibits.

Designed and built front-end web sites that achieved above average user engagement while focusing on search engine optimization techniques for 1000’s of web sites.

Worked with individual investor accounts as well as developed corporate benefits/retirement account plans. Researched and recommend investment choices & financial planning options to individual investors. It was here that I got into design, as a necessity - since we could not find anyone to produce at the level we needed for the right cost basis.