Doug Searles Mba Email & Phone Number

Saint Joseph, Mi, Us

Novi, Michigan, Us

The Shyft Group is the North American leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. Our customers include first-to-last mile delivery companies across vocations, federal, state, and local government entities; the trades; and utility and infrastructure segments. The Shyft Group is organized into two core business units: Shyft Fleet Vehicles and Services™ and Shyft Specialty Vehicles™. Today, its family of brands include Utilimaster®, Blue Arc™ EV Solutions, Royal® Truck Body, DuraMag® and Magnum®, Strobes-R-Us, Spartan® RV Chassis, Red Diamond™ Aftermarket Solutions, and Builtmore Contract Manufacturing™. The Shyft Group and its go-to-market brands are well known in their respective industries for quality, durability, and first-to-market innovation.

Benton Harbor, Michigan, Us

• Generated record profits in 2021, increasing revenue by 14% and profit by 25% with growth sustained through 2023 despite double-digit market declines. Won 2021 Whirlpool “W Award” for Best Value Creation.• Activated always-on marketing strategy and celebrity partnership transforming how business unit views brand investment to build sustainable growth and brand equity resulting in stabilization of brand health, increased market share, share-of-voice, and short term sales contributions in the first 6 months.• Led go-to-market strategy and execution for 7 product innovations launches, including KitchenAid GO™ cordless products launched exclusively at Target, which delivered 35% incremental revenue in Q4’23 and exceeded 4.8 stars on all products.• Created and executed sales channel strategy to incentivize partnership, minimize business risk, and accelerate direct to consumer sales growth. Kitchenaid.com balance of sale has increased 250% since 2019.

Benton Harbor, Michigan, Us

• Increased consumer goods revenue 50% and EBITDA 115%. Oversaw brand appliance parts and accessories for the major appliance brands portfolio increasing revenue 8% and EBITDA 35%.• Restructured brand and product portfolio for affresh cleaners, including SKU optimization for e-commerce sales, leading to a 50% digital balance of sales. Revamped Everydrop water filters roadmap, including patent-protected and competitor-compatible filters, and coordinated launches with refrigeration platform team to maximize patent financial value. • Launched Whirlpool's first laundry detergent brand, Swash, through an exclusive partnership with Amazon, with the brand now being sold at multiple retailers.• Integrated and quickly transformed Parts, Accessories, and Extended Service Plans business models through contractual changes, new vendor agreements, distributor arrangements, and brand development, resulting in the 100% operating profit growth of the Extended Service Plans business and a 10% operating profit growth year-over-year in the Parts & Accessories business.

Benton Harbor, Michigan, Us

• Delivered 41.5% operating profit improvement and 2.8 pt. market share improvement through 2016 by executing new product launches, price increases, operational efficiency, and material cost decreases. • Redefined 7-year rolling product roadmap for Whirlpool, KitchenAid, Maytag, Jenn-Air, Amana, and IKEA brands to enable a faster cadence of product launches. Led innovation and product development processes that delivered global product architecture changes, category expansions, new experience brand languages, and multiple first-to-market products and features, including EZ-2-Lift hinged grates, dual-stacked burners, connected cooking, and sensorial craftsmanship enhancements.• Developed and launched new low-profile over-the-range microwave innovation, which became top-selling models at exclusive launch partner, Lowe’s, despite being highest priced in the category. • Led the development of Whirlpool's product connectivity strategy for products and sensors, connectivity methods, data processing, and user experience, including app creation and Yummly brand acquisition and integration.

Benton Harbor, Michigan, Us

• Developed operational planning tools to facilitate data-driven product development and pricing promotion decisions, reduce working capital, increase accuracy in production planning, and deliver record profitability in 2013.• Enabled the launch of the new Whirlpool-branded products less than 6 months post-acquisition, including the development of a new combination washer/dryer platform sold domestically in China and exported to Europe, South America, and North America.• Created the brand architectures, consumer benefit roadmaps, and full domestic model line-up for the Whirlpool, Sanyo, Diqua, and Royalstar brands in laundry, refrigeration, cooking, and dishwashing categories.• Rationalized the 60 SKUs from the existing product platforms and launched 20 new SKUs to market, executing brand differentiation as a multi-branded entity after the acquisition and achieved aggressive product launch goals by delivering innovation, superior product performance, and quality targets.

Benton Harbor, Michigan, Us

• Increased year-over-year operating profit by 6.3% and market share by 1.0%, while industry demand declined 9.8%, through improving product margins by 5% and reducing product portfolio by 33% to gain operational efficiency.• Developed and executed a 5-year strategic and tactical product plan for the KitchenAid, Jenn-Air, and Bosch brands across 200+ built-in refrigeration SKUs. Led innovation process for $2B+ freestanding refrigeration business across all brands.• Developed multiple first-to-market products, including Jenn-Air's Obsidian built-in refrigerator interior, colored liner with LED lighting technology, and a 36" wide French door built-in refrigerator.

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

London, Gb

Lansing, Mi, Us

Mba

B.S., Applied Mathematics And Speech Communication

College Prepatory