Doug Searles Mba

Doug Searles Mba Email and Phone Number

Vice President and General Manager - Airport and Chassis Business Units @ Aebi Schmidt Group
Saint Joseph, MI, US
Doug Searles Mba's Location
St Joseph, Michigan, United States, United States
Doug Searles Mba's Contact Details

Doug Searles Mba work email

Doug Searles Mba personal email

About Doug Searles Mba

I deliver extraordinary results while building best in class products and highly engaged teams. As a General Manager and Global Brand, Product, and Sales Leader I’ve had many successes including:• first-to-market product innovations that meet unarticulated consumer needs and deliver exceptional business success• breakthrough marketing and sales activations that connect target consumers with brand promises and lead to sustained market share growth• thorough understanding and management of business operations and P&L drivers that increases efficiencies, profit margins, and business case accuracy.   • Led global, cross-functional teams of up to 80 employees in multiple product categories that surpassed revenue targets above $800M through a goal-oriented management system and by creating a culture of empowerment and accountability.  P&L | BUDGET | EBITDA | PRODUCT MANAGEMENT | BRAND | STRATEGIC VISION | MEDIA TRAINED PUBLIC SPEAKER

Doug Searles Mba's Current Company Details
Aebi Schmidt Group

Aebi Schmidt Group

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Vice President and General Manager - Airport and Chassis Business Units
Saint Joseph, MI, US
Employees:
15
Doug Searles Mba Work Experience Details
  • Aebi Schmidt Group
    Vice President And General Manager - Airport And Chassis Business Units
    Aebi Schmidt Group
    Saint Joseph, Mi, Us
  • The Shyft Group
    Vice President & General Manager
    The Shyft Group Jun 2024 - Present
    Novi, Michigan, Us
    The Shyft Group is the North American leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. Our customers include first-to-last mile delivery companies across vocations, federal, state, and local government entities; the trades; and utility and infrastructure segments. The Shyft Group is organized into two core business units: Shyft Fleet Vehicles and Services™ and Shyft Specialty Vehicles™. Today, its family of brands include Utilimaster®, Blue Arc™ EV Solutions, Royal® Truck Body, DuraMag® and Magnum®, Strobes-R-Us, Spartan® RV Chassis, Red Diamond™ Aftermarket Solutions, and Builtmore Contract Manufacturing™. The Shyft Group and its go-to-market brands are well known in their respective industries for quality, durability, and first-to-market innovation.
  • Whirlpool Corporation
    General Manager - Kitchenaid North America
    Whirlpool Corporation Mar 2021 - Mar 2024
    Benton Harbor, Michigan, Us
    • Generated record profits in 2021, increasing revenue by 14% and profit by 25% with growth sustained through 2023 despite double-digit market declines. Won 2021 Whirlpool “W Award” for Best Value Creation.• Activated always-on marketing strategy and celebrity partnership transforming how business unit views brand investment to build sustainable growth and brand equity resulting in stabilization of brand health, increased market share, share-of-voice, and short term sales contributions in the first 6 months.• Led go-to-market strategy and execution for 7 product innovations launches, including KitchenAid GO™ cordless products launched exclusively at Target, which delivered 35% incremental revenue in Q4’23 and exceeded 4.8 stars on all products.• Created and executed sales channel strategy to incentivize partnership, minimize business risk, and accelerate direct to consumer sales growth. Kitchenaid.com balance of sale has increased 250% since 2019.
  • Whirlpool Corporation
    General Manager - Consumer Goods, Wlabs Innovation, Parts & Accessories, And Extended Service Plans
    Whirlpool Corporation Jun 2017 - Feb 2021
    Benton Harbor, Michigan, Us
    • Increased consumer goods revenue 50% and EBITDA 115%. Oversaw brand appliance parts and accessories for the major appliance brands portfolio increasing revenue 8% and EBITDA 35%.• Restructured brand and product portfolio for affresh cleaners, including SKU optimization for e-commerce sales, leading to a 50% digital balance of sales. Revamped Everydrop water filters roadmap, including patent-protected and competitor-compatible filters, and coordinated launches with refrigeration platform team to maximize patent financial value. • Launched Whirlpool's first laundry detergent brand, Swash, through an exclusive partnership with Amazon, with the brand now being sold at multiple retailers.• Integrated and quickly transformed Parts, Accessories, and Extended Service Plans business models through contractual changes, new vendor agreements, distributor arrangements, and brand development, resulting in the 100% operating profit growth of the Extended Service Plans business and a 10% operating profit growth year-over-year in the Parts & Accessories business.
  • Whirlpool Corporation
    Product Director - Cooking & Connected Home
    Whirlpool Corporation Nov 2014 - May 2017
    Benton Harbor, Michigan, Us
    • Delivered 41.5% operating profit improvement and 2.8 pt. market share improvement through 2016 by executing new product launches, price increases, operational efficiency, and material cost decreases. • Redefined 7-year rolling product roadmap for Whirlpool, KitchenAid, Maytag, Jenn-Air, Amana, and IKEA brands to enable a faster cadence of product launches. Led innovation and product development processes that delivered global product architecture changes, category expansions, new experience brand languages, and multiple first-to-market products and features, including EZ-2-Lift hinged grates, dual-stacked burners, connected cooking, and sensorial craftsmanship enhancements.• Developed and launched new low-profile over-the-range microwave innovation, which became top-selling models at exclusive launch partner, Lowe’s, despite being highest priced in the category. • Led the development of Whirlpool's product connectivity strategy for products and sensors, connectivity methods, data processing, and user experience, including app creation and Yummly brand acquisition and integration.
  • Whirlpool Corporation
    Product Director - Hefei Sanyo Acquisition, Whirlpool China
    Whirlpool Corporation Jul 2013 - Nov 2014
    Benton Harbor, Michigan, Us
    • Developed operational planning tools to facilitate data-driven product development and pricing promotion decisions, reduce working capital, increase accuracy in production planning, and deliver record profitability in 2013.• Enabled the launch of the new Whirlpool-branded products less than 6 months post-acquisition, including the development of a new combination washer/dryer platform sold domestically in China and exported to Europe, South America, and North America.• Created the brand architectures, consumer benefit roadmaps, and full domestic model line-up for the Whirlpool, Sanyo, Diqua, and Royalstar brands in laundry, refrigeration, cooking, and dishwashing categories.• Rationalized the 60 SKUs from the existing product platforms and launched 20 new SKUs to market, executing brand differentiation as a multi-branded entity after the acquisition and achieved aggressive product launch goals by delivering innovation, superior product performance, and quality targets.
  • Whirlpool Corporation
    Sr. Product Manager, Refrigeration
    Whirlpool Corporation Oct 2011 - Jun 2013
    Benton Harbor, Michigan, Us
    • Increased year-over-year operating profit by 6.3% and market share by 1.0%, while industry demand declined 9.8%, through improving product margins by 5% and reducing product portfolio by 33% to gain operational efficiency.• Developed and executed a 5-year strategic and tactical product plan for the KitchenAid, Jenn-Air, and Bosch brands across 200+ built-in refrigeration SKUs. Led innovation process for $2B+ freestanding refrigeration business across all brands.• Developed multiple first-to-market products, including Jenn-Air's Obsidian built-in refrigerator interior, colored liner with LED lighting technology, and a 36" wide French door built-in refrigerator.
  • Whirlpool Corporation
    Sr. Merchandising Manager, Refrigeration
    Whirlpool Corporation Oct 2010 - Oct 2011
    Benton Harbor, Michigan, Us
  • Whirlpool Corporation
    Merchandising Manager, Refrigeration
    Whirlpool Corporation Oct 2009 - Sep 2010
    Benton Harbor, Michigan, Us
  • Whirlpool Corporation
    Brand Manager, Laundry
    Whirlpool Corporation Jun 2008 - Sep 2009
    Benton Harbor, Michigan, Us
  • World Vision
    Marketing & Strategic Planning Associate, Mba Internship
    World Vision May 2007 - Aug 2007
    London, Gb
  • Jackson National Life Insurance
    Actuarial Analyst
    Jackson National Life Insurance Sep 2004 - Jul 2006
    Lansing, Mi, Us
  • Farm Bureau
    Actuarial Student
    Farm Bureau May 2003 - Aug 2004

Doug Searles Mba Skills

Product Development Cross Functional Team Leadership Strategy Competitive Analysis Pricing Management P&l Management Marketing Strategy Brand Management Product Management Change Management Product Marketing Business Strategy Sales Brand Development People Management Mergers And Acquisitions Promotions Business Analysis Change Leadership Strategic Brand Positioning

Doug Searles Mba Education Details

  • Yale School Of Management
    Yale School Of Management
    Mba
  • Ferris State University
    Ferris State University
    Applied Mathematics And Speech Communication
  • Marshall High School
    Marshall High School
    College Prepatory

Frequently Asked Questions about Doug Searles Mba

What company does Doug Searles Mba work for?

Doug Searles Mba works for Aebi Schmidt Group

What is Doug Searles Mba's role at the current company?

Doug Searles Mba's current role is Vice President and General Manager - Airport and Chassis Business Units.

What is Doug Searles Mba's email address?

Doug Searles Mba's email address is do****@****ail.com

What schools did Doug Searles Mba attend?

Doug Searles Mba attended Yale School Of Management, Ferris State University, Marshall High School.

What are some of Doug Searles Mba's interests?

Doug Searles Mba has interest in Social Services, Children, Education.

What skills is Doug Searles Mba known for?

Doug Searles Mba has skills like Product Development, Cross Functional Team Leadership, Strategy, Competitive Analysis, Pricing, Management, P&l Management, Marketing Strategy, Brand Management, Product Management, Change Management, Product Marketing.

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