As a project and business manager with deep experience in B2B industrial, technical and creative arts industries, I work collaboratively with OEM manufacturers, distributors and specialty converters to develop their product and market strategy. This includes product portfolio and channel development, market and business planning, Six Sigma and key account development. I’m also a writer and artist.

Senior product management, business planning, and market marketing role for 2 industrial products lines, with additional project responsibilities for vertical industry marketing and business planning. • Awarded Global Marketing Excellence award for launch of tape product to art and craft market.• Led marketing creative projects with ad agencies to create interactive, digital and social media marketing campaigns focused on vertical industries (sign / graphics, industrial distribution, arts / crafts, construction and transportation).• Transformed $25M fastening business from product focus to vertical market focus, resulting in management prioritization of product line for investment and support of spec-in sales resources.• Developed innovative and easy-to-use iPhone and Android app to assist customers with product selection based on unique substrates and application, driving new customer engagement and leads.• Applied Six Sigma methodology, streamlining and simplifying adhesive tape product portfolio, leading to improved manufacturing capacity, higher gross margins, and enhanced service levels.• Grew specialty tape product line $3M+ by creating fun and interesting product promotions, executed multiple times by inside sales and customer service.• Produced million-dollar sales wins in new markets such as automotive electrification and solar energy by negotiating business agreements and deals with multiple large customers.• Improved division market planning efforts as co-leader by spearheading primary research projects, competitive intelligence, industry value mapping, and branding / positioning projects.

R&D-based new product development and commercialization using Six Sigma, Agile, DFSS and NPI methodologies.• Led stage gate NPI process for introduction of new, breakthrough nano-composite matrix resins with successful commercialization into pultrusion, prepreg, filament winding, and composite tool applications.o Directed early customer trials to earn specification of 3M nano-composite matrix resins by major branded manufacturers in sporting goods market.o Drafted major stage gate deliverables and engaged stakeholders to pass through each phase of cross-functional management approval of 3M matrix resins for prepreg applications.o Developed critical relationships with prepreg manufacturers and customer resin formulators to create “go-to-market strategy” for 3M matrix resins.• Investigated and prioritized market potential for new alternative technology R&D projects, optimizing resources by pursuing projects where company would be effective long-term competitor.

Entrepreneurially created all aspects of new market-facing business for 3M using alternative ways to market, including creation of new sales force, market segment strategy, product portfolio, customer applications for 3M products and channels of distribution.• Awarded IATD division “Employee of the Quarter” for rapid sales acceleration, driving sales growth from zero sales (start-up) to $14M in sales within first 18 months of operation.• Recruited, hired, and managed 8-person team with independent manufacturers’ reps, focused on specialty construction channels, becoming 3M’s go-to-market model for construction industry.• Negotiated new agreements with independent manufacturer’s rep agencies, providing national sales coverage and entrée into distributor account relationships.• Launched 3M products into new construction applications, such as commercial building envelope, becoming foundation for several new high-impact product launches into building envelope market.• Co-led architect-focused project in London, England featuring 3M design products, leading to new sales for 3M architectural matting, graphic films, and lighting.

• Led cross-functional project team to do the detailed design of new 400 person, integrated sales force serving industrial end-users and distributors• Conducted 750 person-day time study of field sales activity information to improve field sales productivity• Facilitated over 30 green belt projects with industrial sales force

• Worked closely with internal clients in areas of customer and market research, brand development, customer satisfaction and loyalty, business process design, and sales coverage planning