Doug Goldstein Email & Phone Number

Washington, District Of Columbia, Us

Mclean, Virginia, Us

Senior Product Manager and Practice Lead for two high-profile product teams supporting CMS on Healthcare.gov, the Federal Government's online health insurance marketplace for The Affordable Care Act (ACA). Product teams were responsible for the end-to-end user experience for health insurance plans: applying, shopping, and enrolling.Key Achievements:-Led teams that supported record-breaking enrollment numbers of 12 million enrollments on Healthcare.gov during Open Enrollment 2022. Key enhancements delivered under my leadership included significant upgrades to Drug & Doctor search capabilities, a fully refreshed financial aid tool, and improved UX to enable easier comparison of health plan costs.-Provided ongoing communications & presentations to client stakeholders and internal leadership on progress at project, team, and contract levels.-Identified opportunities to leverage product management best practices and incorporate them into standard operating procedures.

St. Louis, Mo, Us

Short-term engagement with a EdTech startup focused on supporting supply acquisition (tutor acquisition) for an AI-driven, two-sided online marketplace connecting students and tutors. Collaborated closely with engineering, UX, research, marketing, and operations teams to drive success.Key Achievements:-Conducted a comprehensive gap analysis to assess tutor supply shortfalls during the crucial Back-to-School season. Identified significant opportunities at various stages of the tutor applicant journey, from initial application to interview to profile creation.-Co-led strategic product initiatives aimed at closing the tutor-supply gap for the fall school season. Initiatives centered around optimizing the application funnel, revitalizing the tutor value proposition, and reactivating dormant tutors.-Doubled tutor acquisition rate and achieved 65% increase in application conversion rate, meeting fall demand. Achieved by leveraging conversion best practices and rigorous A/B testing methodology.

Ho-Ho-Kus, New Jersey, Us

Joined family business to lead product marketing and partnership growth . Business provided infrastructure, cloud, and cybersecurity solutions to small businesses and independent wealth-management firms (RIAs).Key Achievements:-Played an instrumental role in the successful sale of the company to a larger competitor, IND/ReachOut Technology.-Achieved sales pipeline growth of 400% by establishing strategic partnerships with leading industry suppliers, including Schwab, Fidelity, and TD Ameritrade.-Conducted comprehensive situational analysis leveraging strategic frameworks and conducting quantitative and qualitative research.-Formulated and executed a robust go-to-market (GTM) strategy, including defining the target market, establishing positioning, messaging, and a differentiated value proposition.-Led the development of impactful sales and marketing collateral for sales meetings, conferences, kiosks, and speaking engagements, such as one-pagers, case studies, and presentations.

New York, Ny, Us

Product manager of SaaS-based graphic design app for creating digital marketing assets (competitor to Canva). Responsible for product strategy, roadmap, feature prioritization, OKRs. Worked in agile scrum environment with design, research and engineering.Key Achievements:-Co-developed subscription-based monetization strategy targeting sole proprietorships and small businesses.-Built-out roadmap and prioritized feature-set from scratch.

Atlanta, Ga, Us

Member of small, executive-led team at Cox Automotive. Played crucial role in building strategic plans for multi-brand SaaS organization focused on auto retail. Portfolio included well-know brands including Autotrader, Kelly Blue Book, and Dealer.com. Responsibilities revolved around designing cross-company product strategies that aligned company offerings with customer needs, corporate strategy, and financial goals.Key Achievements:-Developed and implemented corporate investment program that assessed, funded, and tracked new product opportunities identified by employees. Program fostered culture of innovation within company, allowing employees to contribute to overall growth and success.-Co-crafted comprehensive plan to leverage Cox's extensive product breadth and build industry-first end-to-end auto-retail software platform. Platform was strategically designed to provide significant competitive advantage, offering holistic consumer marketing and business-management solutions for car dealerships. With strong emphasis on creating seamless online-to-in-store customer experience, initiative aimed to revolutionize industry.

Seattle, Wa, Us

Product lead of Audible's mobile web properties for smartphones and Kindle tablets globally. Responsible for product strategy, forecasting, product analytics, UX & user research, agile development, and global roadmap & execution. Key Achievements:-Grew annual mobile revenue 208% to $108mm and subscriber base 275% to 340k during tenure, increasing mobile’s share of company revenue from 15% to 27% and share of new-subscriber acquisition from 13% to 26%. -Led global redesign of mobile website, generating 20% higher conversion rate and 12% revenue lift. Beat projections by 50% for conversion and 375% for revenue. Redesign also deepened user metrics collected, broadened capabilities for running site experiments, and enabled faster & easier international scaling and localization. Co-led go-to-market plan including customer service training and demos. -Catalyzed mobile growth by launching Audible store on 3 generations of Kindle Fire tablets globally. On 2nd generation tablet, co-led launch of new Amazon technology that synchronized Kindle eBooks with sibling audiobooks so users could, “read or listen without losing their place”. Co-led go-to-market plan including customer service training, demos, and inbound cross-selling. -Started product innovation group with goal of generating new IP for Amazon. Submitted 28 patent applications with 22 patents awarded to-date. Patents focused on personalization, data, eCommerce, and cross-platform interactivity.

Seattle, Wa, Us

Extended mobile role by leading product initiatives to improve Audible’s in-car user experience via mobile technology to transform car into platform for audiobook playback & customer acquisition. (Car is #1 place people listen to audiobooks). Key Achievements:-Successfully launched integration of Audible app with millions of BMWs and Fords. Integrations enabled drivers to listen to Audible content and use app functionality via car controls & entertainment system. Also established app-integration partnerships with top car makers comprising 85% of new US auto sales – Honda, Toyota, GM, etc. -Developed prototype of hands-free “car mode” for Audible mobile app, using voice command to control functionality, improving driver safety & user experience while listening.

New York, Ny, Us

Manager of online marketing and ecommerce subscription products for small businesses. Responsible for product strategy, roadmap development, and product marketing including sales enablement -- sales training, scripts, 1-pagers, and incentive programs. Key Achievements:-Developed freemium growth strategy projected to increase company revenue 8% over 3 years via intra-product marketing & cross-selling. Strategy enabled company to grow prospect base & increase customer share of wallet.

New York, Ny, Us

Led new product development team for $370mm business unit (BU). Responsibilities included designing & implementing processes & frameworks for assessing new concepts and taking them from idea stage to commercialization, growing opportunity portfolio, forming strategic partnerships, and developing go-to-market strategies. Key Achievements:-Built 3-person team from ground up. Developed & implemented all scorecards, frameworks, and governance to effectively assess new opportunities and communicate ongoing progress with core stakeholders. -Team generated opportunity pipeline valued at $75mm in NPV, assessed 30 new product opportunities, performed in-depth due diligence on 7, piloted 3, and established 2 new partnershipsHead of Business Intelligence -Team completed over 100 projects and developed predictive model to maximize ROI of department’s $50mm annual marketing budget based on expected lifetime values of prospects.

New York, Ny, Us

Product leader of $40mm product portfolio focused on consumers and small businesses. Responsible for two product P&Ls, managing $5mm marketing budget, supervising marketing manager, launching cross-channel acquisition & retention strategies, managing & developing key partnerships. Key Achievements:-Grew revenue & income 64%, beating forecasts by 14%. Grew new enrollments by 113% or 63,000 customers, beating forecasts by 55%. -Achieved strong results by optimizing eCommerce funnel, implementing online test & learn discipline, launching new contextually-relevant sales channels, improving predictive model to target most attractive prospects, successfully raising product prices by 20%, and redesigning sales practice - script, incentives, training.

New York, Ny, Us

Drove initiatives to develop new subscription products to grow $300mm consumer and SMB business unit (BU). Key Achievements:Co-led strategic initiative to develop marketing strategy to revitalize $200mm travel product portfolio. New strategy projected to add $43mm / $30mm in incremental revenue / profit. -Strategy included creation of 3 new subscription products, enhanced predictive model for better targeting, more motivating product positioning & value proposition, redesigned online experience & conversion funnel, and revamped sales training & collateral (sales enablement). -Strategy based on extensive market & competitor assessments, customer data analysis & modeling, and primary research - qualitative & quantitative.

Mba

Ba, Psychology

H.S. Diploma, General Studies