Doug Sprague

Doug Sprague Email and Phone Number

Market Research - Insight that Incites! @ ASQ360° Market Research
Doug Sprague's Location
Knoxville, Tennessee, United States, United States
Doug Sprague's Contact Details

Doug Sprague personal email

n/a
About Doug Sprague

A rebel of research, an architect of acquisition, and a connoisseur of customer experience, I draft the blueprints that build kingdoms. From big-picture thinking to single-pixel placements my methodology is thorough, my strategies exact, my execution flawless. With a flair for creativity, a mind for the intricate, a spirit that’s indomitable, and the love of hard work I know the alchemy that turns wonder into results. From qualitative to quantitative, digital to direct, brand to behavior, advertising to analytics, mar-com to mobile, delivering market intelligence that motivates, captivates and informs is my call.With joy in the journey, honed by battle scars earned and trophies won, I make big market research hurdles small. Whether directly or in concert with others, I have crafted strategies and solutions for partners such as AAA, AGA, Age Well, Aetna, American Cancer Society, AIG, Big Brothers Big Sisters of America, Blue Cross/Blue Shield, CareCredit, CentreCom, Charter Communications, Cisco, Comcast, Coventry Health Care, Cox Communications, Dirad Technologies, Dole Foods, DTRIC Insurance, GE, Ericsson, Fisher Scientific, Harvard Pilgrim Health Care, Hyatt Hotels, Idaho Department of Health and Welfare, Ingram Micro, Inter Valley Health Plan, J.D. Edwards / Oracle, Kaiser Permanente, LG, Lufthansa, Meridian, Millipore, Nalgene, Neutrogena, PFS Web, Pleasant Holidays, Samaritan Health, Samsung, Sharp Health Plan, Stremick’s Heritage Foods, Sharp Health Plan, Synchrony Financial, The Met, Tiger Woods Foundation, Time Warner, Xerox, Valley Health Plan, and Zespri Foods. With almost 30 years of experience and expertise as my pillars, the only question left is, "how can I help you, today?"

Doug Sprague's Current Company Details
ASQ360° Market Research

Asq360° Market Research

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Market Research - Insight that Incites!
Doug Sprague Work Experience Details
  • Asq360° Market Research
    President
    Asq360° Market Research 2019 - Present
    Knoxville, Tn, Us
    When it comes to insight that transforms business, market intelligence is king. This is the reason that ASQ360° exists. Our best-in-class big data analytics combined with quantitative and qualitative research solutions uncover actionable insights that strategically solve complex business needs. We are passionate about our work, innovative in our methodologies and firm believers that the only thing more important than asking the right question is the delight of our customers.What began as a market research and marketing services division of California-based Direct Initiatives in 2011, ASQ360° separated from Direct Initiatives in 2019 to become a separately owned and operated entity. Strategically headquartered in Knoxville, Tennessee with a satellite office in Newport Beach, California, ASQ360° serves a nationwide client base that includes automotive, CPG, retail, financial, healthcare, insurance, technology and travel clients either directly or through partnerships with leading advertising agencies.
  • Dms Marketing
    Chief Growth Officer & Strategy Consultant
    Dms Marketing 2012 - 2019
    During my tenure with DMS, both as a consultant (5+ years) and then as their Chief Growth Officer, I was responsible for the boutique agency's stellar growth (1300% client growth) including migrating the agency from a telecommunications-focused marketing agency to a healthcare-focused marketing agency. Core accomplishments included developing, launching, and managing the agency's digital and market research competencies, adding new agency of record clients, designing the agency's successful integrated acquisition strategies for healthcare and Medicare clients, including two of the top 10, enhancing the agency's analytics and reporting process, and developing the agency's lead funnel analytics and reporting solutions.
  • Direct Initiatives
    President / Cmo
    Direct Initiatives 2011 - 2019
    Top-tier marketing consulting agency helping companies, including the Fortune 500, and direct/digital/marketing and advertising agencies develop, optimize, execute and analyze their acquisition, customer experience/retention and market research initiatives across digital and traditional channels.
  • Specialized Marketing Services Inc.
    Vice President Marketing Strategy
    Specialized Marketing Services Inc. 2008 - 2010
    Responsible for developing agency’s strategic marketing initiatives for primary clients, Adelphia/Time Warner Cable, AIG, CareCredit (Division of G.E. Money), Heritage Foods (3MM+), DTRIC Insurance (1MM+), The Irvine Company, Qlogic, and Neutrogena. Developed and implemented strategic marketing programs for these clients from ideation through fulfillment as well as others (Heinz, Kaiser Permanente, Pleasant Holidays, LG) for demand generation (online, social, offline), retention/loyalty, marketing research or sales support. I developed and managed the agency’s marketing research and analysis competency, strengthened core alliances, and managed direct reports.
  • Dms Marketing
    Vice President Strategy
    Dms Marketing 2005 - 2008
    Provided executive-level strategic and client services leadership to expand and strengthen the agency's broadband client base through the strategic development and execution of integrated acquisition and retention campaigns for Time Warner Cable, Comcast Cable, Cox Cable, and Charter Communications. I managed he sales, marketing, and client services teams.
  • Specialized Marketing Services, Inc.
    Vice President
    Specialized Marketing Services, Inc. Aug 2002 - 2005
    In my first tenure with this agency, I was responsible for developing and managing the business development team, creating marketing strategy plans for clients, managing the market research and digital departments.
  • Mueller Worldwide
    Evp Marketing Strategy
    Mueller Worldwide 2000 - 2002
    Provided complete client and thought leadership for the implementation of integrated marketing strategies and campaigns for Fortune 1000, mid-market, and start-up clients. Strategy development and execution included revenue-generating direct marketing, 3-Dimensional solicitation, E-marketing, and strategic account penetration campaigns.
  • Centrecom
    Director Of Marketing
    Centrecom 1998 - 2000
    Directed the strategic product development, implementation, research and marketing for cutting-edge VoIP technology product lines. Provided strategic and tactical direction to a team of key product managers. Developed product collateral, launch and training materials. Provided executive-level leadership for sales and training support to large clients. Produced corporate presentations, business plans and sales training guides. Developed, managed and implemented tradeshow productions and presentations. As the brand evangelist, I delivered large audience product presentations, managed events and demonstrations.
  • Thermo Fisher Scientific
    Account And Marketing Executive
    Thermo Fisher Scientific 1991 - 1993
    Waltham, Ma, Us

Doug Sprague Skills

Direct Marketing Strategy Marketing Strategy Crm Integrated Marketing Advertising Brand Development Account Management Lead Generation Analytics Leadership Digital Marketing Strategic Partnerships Mobile Marketing Social Media Marketing Marketing Interactive Marketing Email Marketing New Business Development Online Advertising Customer Acquisition Business Development Direct Mail Multi Channel Marketing Online Marketing Marketing Management Sales Database Marketing Marketing Research Marketing Communications Sales Management Fulfillment Services Digital Strategy E Commerce Mobile Devices B2b Marketing Sem Segmentation Market Research Relationship Marketing B2b Customer Insight Seo Customer Retention B2c Competitive Analysis Campaign Management Digital Media Strategic Planning Customer Relationship Management

Doug Sprague Education Details

  • University Of Richmond
    University Of Richmond
    Biology
  • Marist Highschool
    Marist Highschool

Frequently Asked Questions about Doug Sprague

What company does Doug Sprague work for?

Doug Sprague works for Asq360° Market Research

What is Doug Sprague's role at the current company?

Doug Sprague's current role is Market Research - Insight that Incites!.

What is Doug Sprague's email address?

Doug Sprague's email address is sp****@****sms.com

What schools did Doug Sprague attend?

Doug Sprague attended University Of Richmond, Marist Highschool.

What skills is Doug Sprague known for?

Doug Sprague has skills like Direct Marketing, Strategy, Marketing Strategy, Crm, Integrated Marketing, Advertising, Brand Development, Account Management, Lead Generation, Analytics, Leadership, Digital Marketing.

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