Doug Sprague Email & Phone Number

Knoxville, Tn, Us

When it comes to insight that transforms business, market intelligence is king. This is the reason that ASQ360° exists. Our best-in-class big data analytics combined with quantitative and qualitative research solutions uncover actionable insights that strategically solve complex business needs. We are passionate about our work, innovative in our methodologies and firm believers that the only thing more important than asking the right question is the delight of our customers.What began as a market research and marketing services division of California-based Direct Initiatives in 2011, ASQ360° separated from Direct Initiatives in 2019 to become a separately owned and operated entity. Strategically headquartered in Knoxville, Tennessee with a satellite office in Newport Beach, California, ASQ360° serves a nationwide client base that includes automotive, CPG, retail, financial, healthcare, insurance, technology and travel clients either directly or through partnerships with leading advertising agencies.

During my tenure with DMS, both as a consultant (5+ years) and then as their Chief Growth Officer, I was responsible for the boutique agency's stellar growth (1300% client growth) including migrating the agency from a telecommunications-focused marketing agency to a healthcare-focused marketing agency. Core accomplishments included developing, launching, and managing the agency's digital and market research competencies, adding new agency of record clients, designing the agency's successful integrated acquisition strategies for healthcare and Medicare clients, including two of the top 10, enhancing the agency's analytics and reporting process, and developing the agency's lead funnel analytics and reporting solutions.

Top-tier marketing consulting agency helping companies, including the Fortune 500, and direct/digital/marketing and advertising agencies develop, optimize, execute and analyze their acquisition, customer experience/retention and market research initiatives across digital and traditional channels.

Responsible for developing agency’s strategic marketing initiatives for primary clients, Adelphia/Time Warner Cable, AIG, CareCredit (Division of G.E. Money), Heritage Foods (3MM+), DTRIC Insurance (1MM+), The Irvine Company, Qlogic, and Neutrogena. Developed and implemented strategic marketing programs for these clients from ideation through fulfillment as well as others (Heinz, Kaiser Permanente, Pleasant Holidays, LG) for demand generation (online, social, offline), retention/loyalty, marketing research or sales support. I developed and managed the agency’s marketing research and analysis competency, strengthened core alliances, and managed direct reports.

Provided executive-level strategic and client services leadership to expand and strengthen the agency's broadband client base through the strategic development and execution of integrated acquisition and retention campaigns for Time Warner Cable, Comcast Cable, Cox Cable, and Charter Communications. I managed he sales, marketing, and client services teams.

In my first tenure with this agency, I was responsible for developing and managing the business development team, creating marketing strategy plans for clients, managing the market research and digital departments.

Provided complete client and thought leadership for the implementation of integrated marketing strategies and campaigns for Fortune 1000, mid-market, and start-up clients. Strategy development and execution included revenue-generating direct marketing, 3-Dimensional solicitation, E-marketing, and strategic account penetration campaigns.

Directed the strategic product development, implementation, research and marketing for cutting-edge VoIP technology product lines. Provided strategic and tactical direction to a team of key product managers. Developed product collateral, launch and training materials. Provided executive-level leadership for sales and training support to large clients. Produced corporate presentations, business plans and sales training guides. Developed, managed and implemented tradeshow productions and presentations. As the brand evangelist, I delivered large audience product presentations, managed events and demonstrations.

Waltham, Ma, Us

Bachelor Of Science (B.S.), Biology

Education record