Doug Sternberg Email & Phone Number

Providence, Rhode Island, United States

• Lead the graphic design team at Care New England, the second largest hospital system in Rhode Island. Care New England employs over 7,500 people with 55 sites of care in Rhode Island and southeastern Massachusetts, not.
• Ideate, design and implement marketing campaigns for the organization via organic and paid social media, digital display advertising, OOH advertising (public transportation and highway billboards) as well as magazine.
• Use research generated by our growth marketing team to allocate resources for most cost effective efforts based upon KPI and analytics.
• Successful campaigns—based on QR code usage, social media activity and call rail phone number activity—include those for colonoscopies, Alzheimer's research participant registry, Hospital at Home care, adolescent.
• Brand steward for the organization advocating consistency in messaging, logo usage, design templating and graphics. Developed new brand guidelines for Care New England and Kent Hospital. Currently concepting new.

Quincy, MA

• Lead the design and layout of the NFPA's 40,000+ quarterly member magazine. My art director role expanded to include digital and print design strategies and responsibilities for the entire organization. Asked to assume.
• Championed the initiative to remove dependencies on outside creative agencies and helped develop an in-house agency resulting in improved design quality and decreased costs. Was recognized for consistently delivering.
• Developed brand guidelines and aligned the branding, messaging, and positioning across all digital and print platforms by developing an enterprise-wide project request and creative review process.
• Partnered with the social media manager to create impactful messages credited with increasing brand awareness and engagement; used Adobe and Google Analytics to strengthen the campaigns.
• Collaborated on the new design of the company’s flagship website; currently working closely with UX designers to provide design consultation and customer journey insights.
• Ideated, built, and cataloged a digital image library with 1,500+ images; saved over $100K by modifying the photo licensing contracts.

Providence, Rhode Island Area

• Promoted from graphic designer to direct and develop digital and print marketing, and advertising strategies. Led strategic brainstorming, concepting, and creative executions. Worked with the sales teams and clients to.
• Created digital advertising campaigns, wrote copy, and designed digital product ads for websites, social media and e-newsletters for events, travel, epicurean, health, wellness, real estate, legal and medical.
• These campaigns were credited with increasing tourism revenue and tourist visits.
• Gained client admiration by consistently exceeding expectations in combining creative and engaging aesthetics with business objectives; attracted new and further engaged existing e-newsletter subscribers with the.

Providence, Rhode Island Area

• Transitioned from a media buying and sponsorship career to design print layouts for articles, events, and premium advertising in the organization’s flagship publication, Rhode Island Monthly (41,000+ subscribers each.
• Proactively modernized the photo library by initiating partnerships with photographers; obtained countless images at $0 cost by building relationships with local photographers and featuring their work
• Increased sales by redesigning advertorials and engaging more readers.

Bachelor Of Fine Arts (Bfa), Broadcast Journalism

Associate Of Applied Sciences, Graphic Design