Doug Walls Email and Phone Number

I have over 15 years of digital marketing experience for B2C, B2B, and B2B2C. With a solid foundation in website marketing, lead generation, SEO, and digital experience, I have consistently led cross-functional teams to success.In my current role as Senior Director of Digital Strategy DTC at Life Line Screening, I have spearheaded initiatives that have significantly enhanced web marketing and product marketing strategies, resulting in substantial revenue growth and increased average order value. By implementing data-driven optimizations and leveraging A/B testing, I have successfully improved website engagement, conversion rates, and overall customer satisfaction.Previously, I served as VP of Digital Marketing at Amerilife, where I played a pivotal role in elevating the brand's digital footprint and driving substantial sales growth through strategic website enhancements and cross-functional collaboration. My ability to optimize the consumer journey funnel and leverage cutting-edge technologies has consistently yielded impressive results, including a 400% increase in self-enrollment sales year over year.At New York Life Insurance, I led website strategy and analytics efforts, achieving notable successes such as a 10% increase in e-commerce sales and a 15% boost in mobile sales through targeted optimizations and UX enhancements. My tenure at FreightCenter as VP of Marketing & Technology saw me overseeing all marketing and technology functions, driving significant revenue growth and spearheading the development of proprietary platforms.