Marketing Company President - U-Haul Company Of Atlanta North
Current• Direct operations for a multi-state area with 11 Field Managers, 12 Store Managers, Traffic Control Manager, Field Relief Manager, Office Manager, over 100 employees and over 270 dealerships.• Oversee key operational functions including sales, marketing, operations, fleet/equipment readiness, rental/lease agreements, customer relationship management, retail operations, storage dealer relations, finance, and bottom-line P&L.• Develop collaborative working partnerships with dealers to expand access to our consumer base.• Develop pricing, rental and leasing models with a focus on competitors achieving margin objectives.• Establish goals and performance metrics, followed by real-time data collection and analysis (i.e. sales by district, by dealer, by geography, by customer, fleet readiness, customer satisfaction levels, etc.).• Use analytics to take a proactive versus reactive response to risks and opportunities, and as a baseline for continuous quality improvement.• Utilize market, industry and competitor research for inclusion into the strategic planning process.• Streamline and re-engineer workflows/processes to maximize productivity and improve service levels to customers.• Build an operational infrastructure with the talent and resources needed to achieve strategic goals.• Communicate standards of excellence, safety requirements, Best Practices and quality assurance mandates.• Create a lean and customer-centric work culture.• Grew revenue from $10m to over $17m a year in MS, $19m to over $24m in west NC/SC market, and from $29m to over $37 million a year so far in northern GA.• Advanced market penetration through the dealer network, more than doubling dealer number growth. • Created new management careers and entry-level customer service positions through steady market growth.• Lead the company in storage affiliation business platform partnerships, drawing CEO recognition.• Acquired and converted new retail and rental outlets in the southeast