Doug Wise Email & Phone Number

Shelton, CT, US

• Manage private label programs at Family Dollar, Dollar General, Walgreens, Aldi, Ahold and others.
• Oversee new product development with factories in Turkey, China, and India.
• Developed and maintain SharePoint system of digital assets for the company’s 400+ items.
• Review retailer specific POS and perform syndicated data analysis.
• Develop marketing materials and programs.
• Oversee third party testing of new and current products.

• Oversee business at Walgreens, Family Dollar, Dollar Tree & Menards in the following categories: Liquid Soap, Hand Sanitizer, Body Wash, Shampoo, Baby Toiletries, Mouthwash and Cleaning Supplies.
• Initiated online business at Jet.comn, Walmart.com and Amazon.com.
• Manage international business across Central America, Caribbean, South America and Africa.
• Manage Nielsen relationship and responsible for identifying new product ideas based on market trends.

• Developed and maintained datawarehouse which tracks installs (200,000/day), searches (2,000,000/day) and revenue from Google, Yahoo and Bing.
• Develop reporting system to analyze Big Data to understand which installs are most profitable.
• Developed and maintain revenue allocation system which distributes search revenue among partners.
• Developed and maintain daily reporting system showing how installs are performing.

• Responsible for growing the company’s co-packing and private label business with customers including Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus.
• Oversee the company’s International sales with key distributors in Europe and Asia. Involved with the acquisition of Eastern European competitor.
• Responsible for building the company’s foodservice business which includes hiring and training regional brokers, gaining distribution with local and national distributors and selling directly to operators.

• Responsible for launching Lantern into the US and other markets outside of China.
• Developed 2010 business plan which includes identifying opportunities by category (hand sanitizer, liquid soaps, hair care, etc.) based on market potential.
• Supervised new item development and coordinating samples, testing and packaging with the factory and laboratory in China.
• Developed a sales network across different classes of trade including Drug, Mass, Discount and Grocery.

Stamford, CT, US

• Accountable for Baby & Beauty private brand sales in excess of $350 million annually.
• Successfully managed 100+ supplier relationships including First Quality, Arquest, Rockline, Irving Tissue, ViJon, Perrigo and Bay Valley to develop products that offered retailers complete private brand solutions.
• Strategic planning for 90+ retail customers globally including Safeway, SuperValu, Costco, CVS, Ahold, Kroger, HEB, Wegman’s, Dollar General and Topco to drive private brand sales and share growth by designing and.
• Developed the concept of building the Baby category as a destination category for retailers; destination category programs included new products, marketing programs and pricing strategies.
• Presented worldwide Baby category trends and category specific development recommendations at the 2009 European Baby Summit in Lisbon, Portugal.
• Implemented standardized annual business planning process with key suppliers across multiple retailers.

Stamford, CT, US

• Oversaw the private brand business at HEB (a 300+ store chain of grocery stores in South Texas and Mexico) in a variety of categories including Baby, Personal Care, Beauty, Health and Nutrition.
• Developed the HEB Baby brand into a $35+ million cross-category solution that became one of HEB’s leading private brand programs. Key new item launches included diapers, baby wipes, infant formula, baby food, water and.
• Developed and implemented a comprehensive Marketing program to grow the HEB Baby brand including consumer events, partnerships with healthcare organizations and supplier summits.
• Coordinated with Analysts, Marketing Managers and Consumer Insights teams to provide a comprehensive view of private brand opportunities to HEB and suppliers.
• Worked with Category Managers to develop annual business plans.

• Supervised the operations of the entire chain of franchise locations. Emphasis on achieving targeted annual sales and margin objectives, minimizing operating expenses and insuring company standards for all stores..
• Designed financial systems to plan, monitor and rank key business indicators including sales, margins, cash flow, open-to-buy, turnover and inventory levels of individual retail stores. Implemented systems with.
• Led the franchise sales process; developed marketing materials (brochures, videos, web site) and worked with prospective franchisees to join the organization.
• Involved in the annual update of the Uniform Franchise Offering Circular and franchise agreement.

• Directed and supervised world-wide retail point-of-sale & inventory management systems.
• Launched company intranet / discussion forum resulting in timely communication and increased information sharing while involving fewer support people.
• Designed custom reporting system to consolidate sales data to company intranet.
• Developed financial and marketing systems to manage the company’s growth resulting in increased sales and profits with lower inventory costs.
• Produced monthly financial statements and company budgets.
• Supervised payroll for 150+ employees in 8 states.

• Identified key locations, negotiated leases and oversaw construction for new stores.
• Structured leases to include free rent (up to eight months) and / or construction allowances (up to $60,000) for franchisees.
• Coordinated loan applications between franchisees and local lenders / SBA brokers to secure financing for new stores.
• Negotiated with manufacturers to provide discounts, terms and exclusive products.