- Analyzed how our brand is positioned in the market and solidified targeted consumers' insights.-Took brand ownership and provided vision, mission, goals, and key strategies to match up to. - Translated brand strategies into branding plans, brand positioning, and go-to market strategies. - Led creative development and created motivating stimulus to get targeted population to "take action."

- Worked with clients and account team to understand clients' business objectives and advertising strategy.- Liaison to creative agency team, clients, and consumers for developing media strategies and outreach campaigns.- Executed decisions on the best form of media for specific clients and media campaigns.- Performed research and analyzed data using specialist industry resources.

- Oversaw creation and delivery of press releases, advertisements, and other marketing materials.- Designed print ads and publications.- Ensured brand messages were consistent. - Gathered and analyzed customer insight for future messaging, outreach, and company direction.- Nurtured and enriched external public perceptions of the company, managed outreach to client and consumer bases.- Engaged customers on social media.