Dov Schwartz Email and Phone Number

Developed and implemented strategies for successfully promoting USDOT’s research and technology division (OST-R.)Initiated, organized and led OST-R's media and outreach campaign highlighting the organization's role in supporting US efforts to deal with the COVID-19 pandemic. This included pitching stories to the media and providing vital media training to OST-R personnel for their interviews. This effort led to highly-positive first-of-a-kind print and electronic media stories on the Transportation Safety Institute and the Bureau of Transportation Statistics.Took point and drove OST-R's successful media campaign to protect the integrity of the radio spectrum from unscrupulous private interests. Strategized, initiated and executed encompassing first-of-a-kind media and think tank backgrounders for senior OSTR leaders in support of OST-R’s mission, vision and values.Took charge of promoting research and technology grants to University Transportation Centers. This led to stories in key media outlets demonstrating USDOT's commitment to protecting GPS and improving accessibility to transportation for all Americans.

I served as a spokesperson for NNSA, engaging media and the public on national security, nuclear non-proliferation, and cutting-edge science/research on nuclear issues at the national laboratories; and counseled the Director of Public Affairs and NNSA leadership on strategic media relations and public outreach.Developed public affairs-related content, including talking points, press statements, and a robust digital media presence. Engaged in one-on-one interviews. Coordinated with field-office public affairs personnel at national labs and production sites to ensure seamless communications across the nuclear complex.* Built and sustained relationships with national reporters covering science, national security, and international affairs.* Managed media engagements for DOE/NNSA principals, including media training and preparation for major interviews.* Arranged strategic public engagements and thought leadership opportunities for NNSA principals at major venues including the high-profile Nuclear Deterrence Summit and the major Institute of Nuclear Materials Management annual meeting.

US Department of Defense, Washington, D.C., 1997- presentSenior Public Affairs Officer, Department of the Army. Office of the Chief of Public Affairs, Washington DC 2011 - 2018Developed and managed comprehensive communications strategies that inform, grow and advance public understanding of and support for the US Army’s global commitments.Chief media strategist and international spokesperson for US Army media relations efforts on critical budget and aviation issues. Counseled senior US Army leadership for media appearances and Congressional meetings.Worked across Army departments to build and coordinate unified communication plans.OUTCOME:I succeeded in persuading senior US Army financial management leaders (Assistant Secretary of the Army for Financial Management and Army Budget Director) the importance of telling the Army's "budget story." This led to a cultural shift in how the US Army engages the media in the budget realm. First time ever media roundtables and one-on-one interviews on the effects of sequestration to the US Army budget, led to greatly enhanced understanding by the American public and key decision makers of US Army budget challenges.

Initiated and implemented a long-term strategic communications program for Lt. Gen. Keith W. Dayton, US Security Coordinator (USSC) for Israel and the Palestinian Authority. Drove a successful Congressional outreach strategy that resulted in the doubling of appropriations for the Coordinator’s office to nearly $150 million. Built and maintained relationships with Members of Congress, senior staffers and key White House and State Department officialsBuilt and led the strategic communications effort that messaged Israeli, Palestinian and American audiences on the rebirth and professionalism of the Palestinian Authority Security Forces.Organized and directed media events in Washington and the Middle East to promote US security and political objectives. Arranged and participated in one-on-ones, off-the-record briefings with U.S., regional and other foreign media.Spoke frequently at conferences and large meetings with national and international audiences to build strong and sustained support among divergent interest groups, policy centers and opinion leaders.OUTCOME:My efforts, over more than 6.5 years, led to the doubling of Congressional appropriations for the US security assistance effort to the Palestinian Authority and a measurable increase in the public awareness of the work done by the US Security Coordinator.When the US security assistance team arrived in 2005, few gave the organization much chance of success. By the time of my departure in late 2011, more than 6,000 members of the Palestinian Authority Security Forces had been trained. Security installations were built across the West Bank and a long term officer professionalization program was flourishing.The story of the US security assistance success was aired and published in media outlets across the world. From the NY Times, Washington Post, Bloomberg to Middle East and European outlets. Positive news stories even appeared in mainstream Israeli print and electronic media.

Senior point person for U.S. and international media queries and relationship building; Prepared Army leaders and civilian leadership for media interviews, press conferences and Congressional testimony. Developed and led outreach efforts to U.S.-based Arab media OUTCOME:I built relationships with scores of senior US journalists, enabling the US Army to tell its story. During this time in history, with many US service members in Arab countries, I reached out and built relationships with Washington-based Arab media. These relationships led to positive stories about the role of the US Army, especially, female soldiers.

In workshops and one-on-one sessions, trained more than 1,000 senior military and civilian officials to communicate more effectively on television and in print - with electronic and media interview techniques.