Leading the sales team to achieve commercial targets and revenue budget.Taking care of career enrichment and development of team members, together with onboarding new colleagues successfully.Driving the spirit of collaboration, sustainability and innovative mindset.Participating in HQ projects to define the future competences and set-up for the successful sales forces of Lufthansa Group until 2030.

Take care of the team, the commercial topics, and the strategic direction of Lufthansa Group in Vietnam. Participate actively in regional and global projects to facilitate learning and mindset change for future successes of the company. Engaged previously as vice-chair and committee member of German and European business associations. Provided internal and external trainings, and worked as the Sustainability Ambassador to kick-start CSR projects with other Lufthansa Group companies.

Defined and executed the e-commerce strategies of India and South East Asia & Pacific regions to secure the revenue potentials. Participated in various online sales development projects with teams from HQ.

Devoted the main focus to data analytics and business intelligence for APAC e- Commerce team. Developed different reporting options to identify market trends, to analyze performances and to improve forecast.

Led the process of integrating SWISS and Austrian Airlines brands into Lufthansa Group's marketing strategy. Executed successfully the re-launch of lufthansa.com platform.

The German-Thai Chamber of Commerce (GTCC), located in Bangkok, promotes bilateral economic relations between Germany and Thailand since 1962. The Chamber’s membership now stands at more than 600, hence it is one of the biggest foreign chambers of commerce in Thailand. GTCC provides services to German and Thai companies and acts as a strategic partner between the two economies. GTCC supports companies and institutions from both countries in opening up new trade and investment opportunities.Being one of the directors of the board for a 2-year term 2023/2024 means working together with other industry's experts to exchange knowledge, encouraging collaboration, pushing strategic focuses and fostering social connection via different event formats.

The Executive Committee of Board of Airline Representatives (BAR) in Thailand takes care of important business interests and acts as the lobbying body for all airline members. The role of the committee is to coordinate projects/topics and to serve as the united voice for the airline industry toward the government and other stakeholders.

Advise the Dean and Senior Management of Nanyang Business School (NBS) on strategies and initiatives to develop a world class alumni engagement programme that helps NBS achieving its strategic priorities including a competitive positioning in a global landscape, new education and research initiatives, and career placements for NBS graduates. Suggest opportunities and support NBS’ efforts to increase the breadth and depth of alumni engagement and assist in building a strong and vibrant network of alumni in Singapore and around the world.

The German Business Association (GBA) is the voice and the advocate of German businesses in Vietnam. GBA fosters bilateral socio-economic relations between the two countries by supports its members developing and protecting their business activities. The GBA Board is the association's governing body, which manages the operations and strategies for the sustainable future.

Coordinated all marketing topics across the 3 markets. Worked closely with advertising agencies on the use of data to optimize performance, and successfully shifted pricing campaigns to 100% online base.

Planned and managed the first advertising campaign of the market. Turned the Lufthansa Vietnam 20th anniversary event into a meaningful charity project which supported a local orphanage through air ticket sales and donations.

Participated in the 2-year management trainee program, covering commercial and operational topics from both Passenger and Cargo business at various locations (Bangkok, Frankfurt, Hamburg, Ho Chi Minh City and Singapore). Graduated with the final result of 92/100.