Matthew Macar Email and Phone Number
Problem solver, idea machine, builder/maker/design-thinker—storyteller. My methods and solutions dovetail perfectly with a wide variety of projects, both physical and digital.(I apologize for the sparse nature of my LinkedIn and website. I'm in the midst of a personal and professional rebrand and will be completely up-and-running in terms of portfolio and such by EOY)I'm a multi-hyphenate creative force who has recently transitioned from the world of filmmaking, advertising, and production to a more broad-spectrum world of creative consulting, design thinking, and multi-sensory experience design with an emphasis on immersive story-telling and human connection.My true strength is problem-solving, and what makes me unique is my ability to recognize and conceptualize viable and high-performing creative and logistical solutions in complicated scenarios quickly and succinctly, all while maintaining constant focus on brand essence and story. This helps clients and collaborators achieve their desired outcomes in highly bespoke ways that feel genuine and natural, not commissioned. I believe that effectively solving problems is a 1:1 perfect parallel to the main virtue in my previous career: good storytelling. If you don't know what you're trying to say before you begin, you can't tell a good story, and if you don't know what you're really trying to accomplish, ideal solutions will be elusive. That moment of discovery is the sweet-spot where I love to step in—asking the right questions, finding the right angles, helping you write the script for what you're trying to realize. Once this story is understood—then we can go about discovering the way, the tools, the approach, and the solution.With well over a decade long career as an award-winning director, cinematographer, and post-production supervisor under my belt, a penchant for thoughtful wordplay and figure-it-out-iveness, and a life time of taking stuff apart and putting it back together, I approach every challenge with unique sensibility, imbue a cinematic quality to every idea and execution, and never forget that every creative decision is meant to serve the story.If you need a short-term creative partner to help you feel your story and find your solution, then let's get connected.When not working or traveling, I'm an avid tinkerer on various technical and creative projects, I enjoy wood working, finding speak easies, and supporting live music, as well as creating and DJing electronic music.
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CreatorFeelcreative Aug 2024 - PresentSeeing a need for people to develop their own creative intuition, I developed a mindset and awareness training program to help people learn to recognize and, more importantly, feel the effects of fundamental design principles that can be observed in the everyday multi-sensory experience of life. With this new awareness, anyone can begin to hone their own creative 6th sense, and eventually begin to FeelCREATIVE.
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Creative Consultant & FounderDovetail Creative Sep 2023 - PresentGlobalIn 2022, Dovetail Creative began exploring a transition from creative direction and video production in the marketing and advertising world to a more expansive and boundary pushing role as a creative advising and user experience design firm. My belief is that every problem to be solved is just a story hasn't been written yet. This novel approach to solution development helps my clients truly understand the essence of what they are trying to accomplish before we set out to find results. This inevitably results in a team-wide increase in efficiency and improved communications, which means we get to spend more time on the fun part: creativity and execution.Since I began escaping the rectangle (leaving video production), I've guided brands and projects to understand their own stories better from a fundamental level, and then helped those stories come to life in the forms of brand identity, communication, immersive experience concepts and production, product and user design, and an array of other technical and creative expressions. -
Creative Director & FounderDovetail Creative Jan 2020 - Aug 2023Los Angeles, California, United StatesAs creator and founder of Dovetail Creative, I lead the way into long term collaborations with our best clients, and oversaw all creative work and often directed and wrote on-site around the world. Some of my best visual story-telling in my career came as a result of our collaborations, and I will forever be grateful for the friendship and opportunities found in those projects. Here's a bit thank you to all of my clients!
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EditorVarious Companies Jan 2005 - Aug 2023GlobalEditing as a craft came to me at a young age. Initially it came as hustle simply because my father's computer had editing software, but I quickly became fascinated by the effects that could be created when putting one image next to another in time. Since then, I have been obsessed with achieving perfection in temporal flow. Extreme attention to detail in the understanding of relationships between adjacent visuals and sounds has overflowed into other disciplines in my life, including music curation and production, writing, experiential design, and concept development. And the practice of sifting through hours or days of footage and material with the goal to distill it into the most essential message, sometimes encapsulated in just a matter of seconds, has developed in me the ability to view massive amounts of creative data and see through the noise the constellation of a concept. -
CinematographerVarious Companies Aug 2010 - Sep 2022GlobalI worked as a cinematographer on hundreds of projects between 2010 and 2022, and became an invaluable creative partner whenever I was involved with a project. A cinematographer's role is to visual interpret the script, the director's ideas, the production designer's sets and props, and the actors' performances through the lens and camera in order to emotionally tie all of those elements together. My tools were lenses and filtration, lighting, and movement, and my task was to constantly find the most creative and emotionally appropriate uses for those tools, while managing the crews who operate and manipulate those tools and the budgets that make it possible. This role is the ultimate blend of creative and technical problem solving, and requires incredible sensitivity to concept and technical and mechanical creativity to be successful for the story.As a result of my work as a cinematographer, I have broad expertise in lighting and understanding how it functions as an emotional component, an intuitive comprehension of how people moving through space can tell a story, and how accurately understanding the must essential intention of an idea is absolutely necessary in order to properly execute it.
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Animator, Visual Fx Artist, ColoristVarious Companies Jan 2010 - Jan 2020GlobalWith an advanced degree in 3D Character Animation and Digital Media. This training in world building and character formation unexpectedly became the most influential education I could have ever received to develop a deep and powerful foundation in creative problem solving. In animated work, nothing is for free. Every single element that appears on screen must be written, designed, and built, and every single decision says something about the story that is being told. So the lesson learned is simple: every single decision, from the broadest concept to pixel-sized details, matters. I took those skills to Los Angeles in 2010 where I worked for ten years as a freelance motion graphics artist and visual fx artist and compositor for dozens of clients on a wide variety of projects and for a wide variety of styles. This experience was invaluable for developing a keen sense of composition and balance and timing, and also precipitated an unparalleled ability to recognize not only when things are not working well, but how to identify them with precision and with a quick sense of how to course correct at a micro and macro scale.Later on, I pursued the craft of color grading and have served as colorist on a variety of projects including national and international commercial work, feature films, and music videos. This hyper-focused awareness of color and balance and how it affects a viewers emotional experience has enhanced my ability to make thoughtful decisions about color and light in all my advising.
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Creative DirectorMcfadden Vineyard And Farm Aug 2017 - Jun 2019California, United StatesDuring the Rebrand of McFadden Farm and Vineyard and their flagship wine product Blue Quail, I came in to help them develop captive biographical and historical story pieces to capture the character and innovation of their founder, Guinness McFadden. For over 2 years, my team and I documented their farming and production processes, as well as did deep dives into a number of interesting story chapters about their history and techniques and community in Mendocino. This new brand voice and these customer connection points helped facilitate a major increase in sales and brand awareness.
Matthew Macar Education Details
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Digital Media & Visual Language
Frequently Asked Questions about Matthew Macar
What company does Matthew Macar work for?
Matthew Macar works for Feelcreative
What is Matthew Macar's role at the current company?
Matthew Macar's current role is Creative Consultant/Advisor & Experiential Designer.
What schools did Matthew Macar attend?
Matthew Macar attended University Of Central Florida.
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