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- Served as an Account Director on the Sports’ Team, with a focus on leading sponsorship and marketing efforts for Verizon’s NFL vertical - Led a team of five (ranging from Assistant Account Executives to Account Managers) in the ideation and execution of large-scale, fully integrated experiences for NFL Kickoff, Super Bowl 50 and NFL Draft- Proactively pushed new thinking and new ways to innovate Verizon’s NFL sponsorship based on corporate strategies to create unprecedented access and experiences, while leading to loyalty, advocacy and increased sales- Partnered with creative counterparts in the development of compelling work and delivered well-devised, creative and polished client presentations to sell in concepts and recommendations- Collaborated with and provided thought leadership to relevant agency partners in the development of activation programs including strategy, platform innovation and creative ideation- Drove the development and flawless execution of experiential activation plans for Super Bowl 50 inclusive of overseeing and leading a cross-functional Momentum team of strategists, creatives, technologists and producers- Developed and successfully managed the client’s Super Bowl 50 multi-million dollar activation budgetClient: Verizon

- Generated buzz and awareness around several newly launched lines of Reebok footwear by creating experiential tours, deploying retail specialists to key retailers, executing national and international press events and by activating with sponsorships such as Spartan Race and AVON 39 The Walk to End Breast Cancer to name a few - Led a team of 14 people in planning and executing Cycle for Survival, the nation’s fastest growing athletic fundraiser with 19 events in 13 cities over one monthClients: Reebok, Memorial Sloan Kettering Cancer Center

- Created a memorable experience for Summer Streets’ participants, showcasing Reebok as the premier fitness brand, empowering people to be fit for life- Ideated and strategized on behalf of Grand Central Terminal to create a momentous and celebratory centennial in 2013- Devised, planned and executed Cycle for the Cause, a 275 mile, three day cycling event from Boston to New York- Served as the client’s essential core, disseminating information and direction to the four regional production managers in order to produce a seamless and meaningful participatory event for National Train Day’s fifth anniversary- Brainstormed, planned and implemented a marketing plan to meet a client’s goals across the U.S. from increasing CPG sales to reinforcing brand preference- Liaised directly with NASCAR sponsors to ensure all of their needs were met at a culminating year-end event, NASCAR Championship Drive in Miami, FLClients: Memorial Sloan Kettering Cancer Center, Reebok, Grand Central Terminal, The LGBT Center, Amtrak, Odwalla, NASCAR, Friends of Hudson River Park & The National Multiple Sclerosis Society

- Served as the liaison between overseas markets and the UEFA account team in Belgium- Provided global support to client related to investments in golf, soccer, baseball, entertainment and rugby by analyzing effectiveness of programs, creating case studies and conducting research- Oversaw tool created to evaluate and manage sponsorship proposals - Responsible for global forecasts and accruals across four different teams- Devised and executed strategic plans surrounding jewel events, capitalizing on the NFL sponsorship- Oversaw Sprint’s jewel on-site activation encompassing NFL Draft, Kickoff, Pro Bowl and Super Bowl- Assisted the Sprint NFL team with season planning and sponsorship activation- Compiled planning decks and wrap up reports- Served as the liaison between Sprint and the NFL, outside vendors and internal Octagon creative and merchandising groupClients: Sprint & MasterCard

- Managed the Sprint Racing Experience tour and its staff in the South Region- Assisted the regional manager with sponsorship activation pertaining to NASCAR and NFL properties- Planned, prepared and presented strategic regional opportunities to the client- Maintained the monthly Sprint competitive reportClient: Sprint

- Executed four events per week in conjunction with the Nextel Racing Experience- Conducted site checks to assure the logistics of the event were in place- Served as a liaison between Octagon and local and national Sprint staff- Assisted the tour manager as needed, including trouble-shooting of on-site challengesClient: Sprint

- Served as an intern for more than 125 hours- Assisted in the administration and logistics of six outdoor fundraising events that hosted more than 1,800 people- Participated and organized activities that raised over $300,000

- Coordinated daily activities including forum registration, speaker confirmation and invoicing attendees- Designed and distributed announcements and invitations- Prepared materials to be distributed at events- Served as liaison with the accounts department