* Manage new SaaS product development process including identification of new opportunities, feature set requirements, competitive analysis and market potential.* Cultivate mutually beneficial partnerships with complementary businesses serving like markets.* Perform market analysis, research of state regulations and revenue forecasting for expansion into new geographical markets.* Provide Field Sales and Marketing with revenue/ROI projections for potential Revenue Maximization… Show more * Manage new SaaS product development process including identification of new opportunities, feature set requirements, competitive analysis and market potential.* Cultivate mutually beneficial partnerships with complementary businesses serving like markets.* Perform market analysis, research of state regulations and revenue forecasting for expansion into new geographical markets.* Provide Field Sales and Marketing with revenue/ROI projections for potential Revenue Maximization clients in support of proposal development and RFP/RFQ responses. Show less

* Conducted day-to-day management of Liquid Computing's website, including SEO/SEM and content updates.* Implemented successful email marketing program including supervising design, writing compelling copy and performing post-deployment analysis.* Setup and management of Salesforce.com CRM system in support of field sales team and channel partners.* Development of marketing materials such as case studies, bylines and whitepapers presenting complex technology in simple terms to… Show more * Conducted day-to-day management of Liquid Computing's website, including SEO/SEM and content updates.* Implemented successful email marketing program including supervising design, writing compelling copy and performing post-deployment analysis.* Setup and management of Salesforce.com CRM system in support of field sales team and channel partners.* Development of marketing materials such as case studies, bylines and whitepapers presenting complex technology in simple terms to appeal to the target audience. * Advanced inbound marketing program including blog postings, content creation and social media. Show less

* Developed, implemented and monitored effectiveness of strategic marketing plans to achieve the goals and objectives of the Electronic Design Group’s three b-to-b trade magazine brands and associated online properties.* Planned, wrote copy and supervised design of all promotional materials, sales presentations, press releases and yearly media kits in support of the field sales team’s eight regional managers. * Coordinated and managed logistics for the Group’s attendance at domestic and… Show more * Developed, implemented and monitored effectiveness of strategic marketing plans to achieve the goals and objectives of the Electronic Design Group’s three b-to-b trade magazine brands and associated online properties.* Planned, wrote copy and supervised design of all promotional materials, sales presentations, press releases and yearly media kits in support of the field sales team’s eight regional managers. * Coordinated and managed logistics for the Group’s attendance at domestic and international trade shows and events.* Negotiated media partnerships with organizers of industry conferences.* Conducted reader surveys and analyzed results for internal decision-making and presentations to advertisers. Show less

* Created comprehensive marketing presentations in support of five Advertising sales teams with 2003 revenue of over $45 million.* Analyzed secondary research from Scarborough, Claritas and CMR to develop alternative media plans for Major Retail, Automotive and Entertainment advertisers.* Utilized in-depth analysis of reach, frequency and ratings numbers to develop competitive analyses demonstrating the strength of newspaper advertising when used with television and radio in a media… Show more * Created comprehensive marketing presentations in support of five Advertising sales teams with 2003 revenue of over $45 million.* Analyzed secondary research from Scarborough, Claritas and CMR to develop alternative media plans for Major Retail, Automotive and Entertainment advertisers.* Utilized in-depth analysis of reach, frequency and ratings numbers to develop competitive analyses demonstrating the strength of newspaper advertising when used with television and radio in a media buy.* Edited copy for sales and marketing materials to ensure accuracy and clarity. Show less

* Facilitated company’s shift to solutions marketing by identifying problems in supply chains, business continuity and retail through market research and analysis.* Created branding and messaging strategy to promote the business case for portal software products.* Enabled sales force’s alignment to vertical markets by conducting extensive research for Retail, Consumer Packaged Goods (CPG) and Manufacturing industries.* Performed market research and analysis into supply chain… Show more * Facilitated company’s shift to solutions marketing by identifying problems in supply chains, business continuity and retail through market research and analysis.* Created branding and messaging strategy to promote the business case for portal software products.* Enabled sales force’s alignment to vertical markets by conducting extensive research for Retail, Consumer Packaged Goods (CPG) and Manufacturing industries.* Performed market research and analysis into supply chain visibility and private trading exchanges (PTX) for company’s new B2B marketing focus.* Developed go to market strategy for software product modules, creating a migration path to drive future software purchases. Show less