I facilitate clients in their transformation by overcoming past traumas, bringing out their natural genius, and developing methods and systems to make better personal decisions.Here is a list of examples of the scope of my work including but not limited to- Co-planned & co-organized over 10 retreats, workshops & classes centered on meditation and healing practices- Created & taught off/online classes on personal development- Coached & counseled over 100 clients to overcome personal problems through 1-on-1 sessions- Manage an online meditation community with weekly meetings- Currently modeling a transformation program to help men of all ages overcome their challenges and assist them in defining their own masculinity

My professional goal as a consultant is to combine my love for stories and my fluency in ideas to help businesses develop customer acquisition and retention strategies. My approach is to engage business leaders in the three steps of my working process as follows:Step one: THINK - Identifying customer needs and defining marketing objectives to support business goals• Evaluate business issues that need addressing and determine company's competitive advantage • Research industries, markets, and customer behavior to identify growth opportunities• Establish short and long-range objectives designed to support business goalsStep two: PLAN - Designing a Marketing plan including off/online tactics• Lead, develop and plan an overall marketing strategy• Develop engaging content to build online presence and customer engagement• Optimize marketing and sales tactics, promotional activities, email marketing, and SEO/traffic generationStep three: EXECUTE - Implementation of the tactics• Monitor and Evaluate the campaign impact on customers• Adapt the marketing plan according to the campaign performance• Collect and Analyse the new qualitative/quantitative data for future campaignsMy Portfolio (see below) contains a selection of marketing campaigns and strategies, including but not limited to:• Apparel and Fashion/ Retail [B2C]• Cosmetics [B2C]• Consumer Electronics [B2C]• Hospitality - Real Estate [B2C]• Information Technology and Services (Outsourcing/Offshoring) [B2B]• Luxury goods and Jewelry [B2C]

SheFirst aims to build an ecosystem combining coaching services and personal development courses to help Vietnamese Women’s improve their lives for the better. Women realize that their happiness is mostly based on the relationships in their life yet they often forget the one they have with themselves.Our motto: "Love yourself first so you know what you deserve"Current services available:- RELATIONSHIP ADVICEWe focus on> Boosting confidence level (Self-acceptance => positive energy)> Improving interpersonal communications (Differentiate needs/wants => expressing them)> Letting go of past fears and insecurities (Change old beliefs => set personal prioririties)- WORKSHOPS (Coming soon)

> Built a Marketing department from the ground (10 staff); Coached and Led a team made of marketers, creatives, and designers> Strategized with BOD 2019 go-to-market plan leading toward store opening> Oversaw all strategic & creative marketing actions that include editorial shoots, Social Media Coms, E-commerce tactics> Leading all Marketing efforts for- TVT Store (Fashion) - TVT Blackyard (frozen yogurt) - TVT Barbershop - TVT The Heights (rooftop bar)

In charge of the Strategic Planning of all Marketing activities for the second half of 2018. As such my role was to help develop Nike brand across 3 different fields:> Events & Sponsorships> Media & Communications> KOL Management & Business PartnershipsNOTABLE ACHIEVEMENTS INCLUDE BUT NOT LIMITED TO:[CHOOSE GO Campaign] > Greatest campaign for Nike ACFC to date; 360 degrees nationwide campaign that successfully introduced and educated the audience about Nike React sneaker> Use of hyper-local targeting ads (mobile) to drive retail foot traffic (Yoose) and a viral clip that gathered over 2 million views> Over 65% of products sold in 2 months - over 3000 pairs of Nike React shoes[ULTRA FEMME Campain]> First Nike female-centric campaign, lifestyle focus> Featuring 5 former The Face TV reality show contestants[TRAIN LIKE A SOLDIER]> Nike digital campaign featuring action actor Marcus Guilhem as Brand Ambassador for Nike Training Product Category[NIKE SWOOSH PARTY]> Nike's very first VIP Event that resulted in a gain of over 75 earned media[2019 MARKETING CALENDAR PLAN]> Designed, Presented, and got Approved monthly activities recommendations plan for 2019> Planned and launched a media plan combining Nike product releases, Brand Communications & KOL reputation to maximize the media impact thus retail sales

As the Head the Marketing department, I planned, organized and lead the team towards achieved the brand MarCom objectives previously set. My role focused on 3 main aspects:- Organizing branded activation branded event and partner with successful event franchises to create inspirational activities and engaging experiences for consumers- Interacting with existing media partners to ensure maximum brand exposure as well as connecting with new ones to promote the brand activities in the digital world - Establishing and Sustaining efficient communication channels with existing and potential KOLs in order to build long-lasting relationships to support the branding initiativesKey accomplishments include:• Periodically prepared and presented marketing proposals internally for budget approvals and externally for partnership opportunities • Designed an 'Influencers program' to standardize the partnership scope of work between the brand and its KOL• Lead and negotiated business meetings aimed to settled details of Nike ACFC sponsorship deals with key partners (VBA league 2017, Elite Fitness activities, Pulse Active events)• Strategically planned, coordinated and hosted brand activation events that combined of a customized booth and sporty challenges to engage with the visitors (Sneaker Fest 2017, Elite Fitness BeFit 2017, Nike Hang Bong store reopening, Sole Ex 2017, Prisma Run 2017, Nike Xmas Triathlon at Crescent Mall)• Aligned with the Retail department to develop and released brand content in order to communicate retail promotions and reach sales targets• Mapped out the entire 2018 marketing plan that features key product releases and matching off/online activities approved by the General Manager

As a part of the Marketing Department, I planned and coordinated to the launch of the very first Playboy Establishment club in Hanoi. Once the club opened, my main focus was to develop promotional tactics and build strategic alliances that bring tangible business outcomes to the company.Notable achievements include but are not limited to:• Successfully launched the first cabaret of its kind in Hanoi by hosting a press conference attended by key media influencers• Developed broad range of sales & marketing materials including articles, brochures, newsletters, and presentations• Drove 25% increase in online bookings through collaboration with a digital agency to create and launch targeted online ads• Designed and Implemented a content management system reducing production time for any Social Media postings• Involved in the first concerted e-mail marketing strategy by creating engaging content that drove clients back to the sites• Drafted and presented a 6-months marketing plan introducing goals, tactics, and timeline approved by the Marketing Director

Assisted the brand founders by collecting, analyzing, and presenting market-related information as leads for future marketing campaigns. Duties included assisting photo shoots, managing retail staff and tracking brand development opportunities. Notable accomplishments are the following:• Recommended marketing strategies to reinforce company's social media presence and building a brand community• Wrote a qualitative step-by-step guideline that helped improving retail staff productivity and efficiency• Designed, planned and implemented an in-store visual look for the Christmas campaign

Helped to run the store on a day-to-day basis by assisting with launching retail initiatives and general store maintenance. Executed Visual Merchandising strategies for arranging and maintaining attractive displays and overall store appearance.

Provided a wide range of assistance and support to both clients and senior managers.Duties included but not limited to cataloging stock & performing inventory checks, keeping up to date with special promotions and putting up displays, operating the till and handling financial transactions