• Partnered with internal clients to develop and execute impactful multi-platform communications, ensuring alignment with overall global communications strategy, messaging and branding• Consulted business leaders on appropriate communication strategies, content, messaging, and channels to best reach the targeted audiences ensuring overall strategic alignment and compliance with corporate branding requirements• Interfaced with organizational leaders to develop, implement and evaluate communication strategies and programs in support of corporate business goals, mission, culture and key company initiatives• Wrote, edited, published and managed content for multiple internal and external communication channels, including creation/ design of weekly internal e-news, corporate emails, company intranet, posters, ads, social media and local press releases• Served as editor for all corporate communications; reviewed internal communications prior to dissemination to ensure accuracy, clarity, brand style and corporate voice• Managed the company’s community relations and charitable giving programs including maintaining and fostering relationships with local community and charitable organizations and organizing employee events focused on raising funds for partnering organizations; supported launch of new online employee giving portal• Performed photography, graphic design and web development/ HTML coding to support communications projects

• Independently established and built boutique marketing communications practice in three months’ time with clients including Arizona Inn, Sabino Recovery and LP&G• Delivered comprehensive marketing and PR consulting and services that generated ROI through editorial placements and exposure• Produced optimized content for web and print publication, such as blog posts and bylined articles

• Garnered stellar media placements in national, regional, local and trade outlets, including print, broadcast and online; secured high profile coverage that resulted in direct bookings of up to $140K• Fostered strong relationships with the media; generated publicity through targeted, timely dissemination of impactful press releases, pitches, press room content, media kits, familiarization visits and media tours/ events in key markets • Created and implemented annual PR and social media plan, including segment strategies, key PR initiatives and tactics that supported revenue growth YOY; assisted with marketing plan• Led social media strategy, integrating marketing campaigns across all channels; developed, monitored and measured compelling content that increased audience and engagement YOY among the public, press and key influencers• Created innovative publicity programs, strategic partnerships and promotions to increase awareness and positive perception of the resort, spa and culinary offerings – including successful online influencer campaigns• Managed outside ad/ PR agencies; supported senior leadership in external and internal communications• Responsible for crisis communications plan and messaging, served as media spokesperson• Supported digital marketing efforts through management of website strategy and content, content marketing, SEO and SEM; maintained understanding of relevant apps and mobile platforms• Generated local awareness through charitable fundraising initiatives and events, including annual citywide walk/ run in partnership with the Cancer Center of Santa Barbara• Planned and produced small and large-scale publicity events; secured strategic partners resulting in exposure in print/ broadcast media and among industry influencers• Negotiated and managed photography and filming ranging from editorial shoots to non-scripted television to major motion pictures, including “The Bachelor” live wedding broadcast resulting in 4.4M media impressions

• Served as account lead for clients in technology, tourism, hospitality, finance and consumer industries• Supported agency principal with new business development• Received PRSA Bernays Award for regional campaign on behalf of client Dreyer’s Ice Cream (2006)

• Provided account team support for major Silicon Valley PR firm, working with tech-related clients such as Sprint, Sun Microsystems and venture capital firm Accel Partners